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Disposable Razors

Fail

The top 5 brands take 99% of clicks, so Disposable Razors is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£267K/yr315K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
56%top-5 click share · 6 brands · 144 sellers

Flapen Score

Disposable Razors against its category

The dotted line is the Health & Personal Care average. Past it, Disposable Razors is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Razors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Razors 315K times last year and spent an estimated £267K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
14.3%
Market size, estimated
£267Ka year
Peak month
August1.2× the quietest month
Top search term
disposable razors65K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £1.04 to £15.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.94 that is £6K to £7K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£1.04–£15.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #58 within Shaving & Hair Removal. It carries 3,381 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#58in Shaving & Hair Removal
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,381per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Disposable Razors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

144

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

0%

  • Wilkinson Sword37%
  • Gillette31%
  • BIC27%
  • Procter & Gamble2%
  • Teqler1%
  • by Amazon1%
  • Open — no brand owns it (0%)

Demand

Disposable Razors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Disposable Razors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable razors65K/yr
  • wilkinson sword57K/yr
  • disposable razors for men57K/yr
  • wilkinson sword razor24K/yr
  • gillette disposable razors for men19K/yr
  • mens disposable razors17K/yr
  • disposable razor12K/yr
  • gillette blue 2 disposable razors for men8K/yr
  • wilkinson8K/yr
  • gillette disposable razors6K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Razors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cutting/Trimming23%+0.77

it does not cut

Cause cuts

face cuts

Quality-Overall14%−0.09

Poor performance

Bad Quality

Absolutely rubbish

Value For Money8%+2.59

Cheap

Expensive

Waste of money

Sharpness6%−0.02

Not sharp

the razor loses its sharpness quickly too

Not the sharpest tool in the box

Durability6%−0.03

Not as long lived as main brand options

dont last very well

only last a few shaves

Love

Cutting/Trimming35%+0.77

Clean shave

Great shave

Great razor

Value For Money26%+2.59

Great value for money

Money well spent

Great deal

Quality-Overall11%−0.09

Excellent product

Quality blades

good quality blades at good price

Sharpness6%−0.02

These blades are sharp

Sharp and smooth cut

Very sharp

Advertised Vs Actual Product4%+0.35

As advertised

works exactly as described

Does the job

Return

0.1% Return rate 0% Fixable by listing

Cutting/Trimming28%█▆▁▆▁▁

it does not cut

Cause cuts

face cuts

Quality-Overall22%▁█▁▅▅▁

Poor performance

Bad Quality

Absolutely rubbish

Value For Money13%▁▁▁██▁

Cheap

Expensive

Waste of money

Sharpness9%▁▁█▁▁▁

Not sharp

the razor loses its sharpness quickly too

Not the sharpest tool in the box

Damage/Burn Hair9%█▁▁▁█▁

FAQ

Common Disposable Razors questions

Answered from the same tracked data.