Disposable Razors
FailThe top 5 brands take 99% of clicks, so Disposable Razors is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £267K/yr315K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 144 sellers
Flapen Score
Disposable Razors against its category
The dotted line is the Health & Personal Care average. Past it, Disposable Razors is stronger. Inside it, weaker.
Market
The Disposable Razors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Razors 315K times last year and spent an estimated £267K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £267Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- disposable razors65K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £1.04 to £15.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.94 that is £6K to £7K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £1.04–£15.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #58 within Shaving & Hair Removal. It carries 3,381 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #58in Shaving & Hair Removal
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,381per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Disposable Razors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wilkinson Sword Xtreme 3 Sensitive Mens Disposable Razors Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 8 Pack
- Price
- £4.04
- Rating
- 4.6/5
- Reviews
- 9,138
- Age
- 15y ago

Gillette Blue3 Mens Disposable Razors x12 3-Blades Razor 40 Pivoting Head Lubrastrip
- Price
- £5.01
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 5y ago

BIC 1 Sensitive Razors for Men - Disposable Single Blade Razor Pack of 20
- Price
- £1.77
- Rating
- 4.4/5
- Reviews
- 7,297
- Age
- 18y ago

BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 10y ago

WILKINSON SWORD - Extra 2 Disposible Razors For Men | Sensitive Comfort | 20 Count (Pack of 1)
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 5,491
- Age
- 16y ago
Trending
90-day click momentum
Gillette Blue3 Mens Disposable Razors x12 3-Blades Razor 40 Pivoting Head Lubrastrip
- Price
- £5.01
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 5y ago

Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago

Gillette Blue II Plus Slalom Disposable Razors x4 Two Platinum-Coated Blades Water-Activated Lubrication Strip Easy-Grip Handle Pivoting Head 5x Close Smooth Shaves
- Price
- £1.67
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Gillette Sensor3 Comfort Disposable Razors For Men 6-Pack Razors
- Price
- £3.98
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 10y ago
Newest
by launch date
Gillette Blue II Plus Slalom Disposable Razors x4 Two Platinum-Coated Blades Water-Activated Lubrication Strip Easy-Grip Handle Pivoting Head 5x Close Smooth Shaves
- Price
- £1.67
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago

by Amazon 3-Blade Disposable Razors Men Black 4 1 Pack
- Price
- £1.74
- Rating
- 4.1/5
- Reviews
- 215
- Age
- 1y ago

Gillette Sensor3 Comfort Disposable Razors For Men 6-Pack Razors
- Price
- £3.98
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

Wilkinson Sword Hydro 5 Mens Razor Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 1 Reusable Handle plus 13 Refill Blades Pack WINNER OF THE WHICH? BEST BUY AWARD
- Price
- £15.65
- Rating
- 4.6/5
- Reviews
- 14,381
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
144
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
0%
- Wilkinson Sword37%
- Gillette31%
- BIC27%
- Procter & Gamble2%
- Teqler1%
- by Amazon1%
- Open — no brand owns it (0%)
Demand
Disposable Razors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Disposable Razors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disposable razors65K/yr
- wilkinson sword57K/yr
- disposable razors for men57K/yr
- wilkinson sword razor24K/yr
- gillette disposable razors for men19K/yr
- mens disposable razors17K/yr
- disposable razor12K/yr
- gillette blue 2 disposable razors for men8K/yr
- wilkinson8K/yr
- gillette disposable razors6K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Razors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it does not cut
Cause cuts
face cuts
Poor performance
Bad Quality
Absolutely rubbish
Cheap
Expensive
Waste of money
Not sharp
the razor loses its sharpness quickly too
Not the sharpest tool in the box
Not as long lived as main brand options
dont last very well
only last a few shaves
Love
Clean shave
Great shave
Great razor
Great value for money
Money well spent
Great deal
Excellent product
Quality blades
good quality blades at good price
These blades are sharp
Sharp and smooth cut
Very sharp
As advertised
works exactly as described
Does the job
Return
0.1% Return rate 0% Fixable by listing
it does not cut
Cause cuts
face cuts
Poor performance
Bad Quality
Absolutely rubbish
Cheap
Expensive
Waste of money
Not sharp
the razor loses its sharpness quickly too
Not the sharpest tool in the box
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Razors questions
Answered from the same tracked data.









