Disposable Maternity Knickers

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £458K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

8.2%

Market size, estimated

£458Ka year

Peak month

August1.5× the quietest month

Top search term

always discreet underwear149K searches a year

Listings sell for £18.21 on average, from £4.83 to £50.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £18.21 that is £9K to £14K a year per listing.

Average price

£18.21inside the $15 to $100 sweet spot

Price range

£4.83–£50.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£9K–£14K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #90 within Incontinence. It carries 3,971 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#90in Incontinence

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,971per listing

Listings tracked

34

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months