Diptyque
FailThe top 5 brands take 100% of clicks, so Diptyque is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £64K/yr82K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 31 sellers
Flapen Score
Diptyque against its category
The dotted line is the Health & Personal Care average. Past it, Diptyque is stronger. Inside it, weaker.
Market
The Diptyque market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diptyque 82K times last year and spent an estimated £64K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £64Ka year
- Top search term
- diptyque36K searches a year
02 · Price
A sale here is worth £61.55.
Listings sell for £61.55 on average, from £12.83 to £138.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £61.55 that is £0 to £6K a year per listing.
- Average price
- £61.55inside the $15 to $100 sweet spot
- Price range
- £12.83–£138.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,690 within Alternative Medicine. It carries 1,135 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 53%
- Out of stock, average day
- 4.0%
- Average rank
- #1,690in Alternative Medicine
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,135per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Diptyque products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Diptyque Roses Scented Candle 2.4 oz White
- Price
- £42.01
- Rating
- 3.4/5
- Reviews
- 36
- Age
- 4y ago

DIPTYQUE Jasmin Scented Candle 70G
- Price
- £65.60
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy
- Price
- £23.86
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago

DIPTYQUE Feu De Bois Scented Candle 190 g
- Price
- £64.00
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 13y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml
- Price
- £137.33
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8y ago
Trending
90-day click momentum
Tam Dao by Diptyque for Unisex - 2.5 oz EDP Spray
- Price
- £138.31
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 14y ago

Diptyque Scented Candle Baies 70g - 70ml
- Price
- £50.24
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 12y ago

DIPTYQUE Jasmin Scented Candle 70G
- Price
- £65.60
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml
- Price
- £137.33
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8y ago

Neom- Happiness Scented Candle Travel Size | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy White 1101175
- Price
- £12.83
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago
Newest
by launch date
Diptyque Roses Scented Candle 2.4 oz White
- Price
- £42.01
- Rating
- 3.4/5
- Reviews
- 36
- Age
- 4y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml
- Price
- £137.33
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8y ago

DIPTYQUE Ambre Scented Candle 70 g
- Price
- £42.60
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 10y ago

DIPTYQUE Jasmin Scented Candle 70G
- Price
- £65.60
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy
- Price
- £23.86
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Diptyque85%
- NEOM Wellbeing London7%
- Neom5%
- This Works4%
- Open — no brand owns it (0%)
Demand
Diptyque search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5× · 10 of 12 months tracked
Search terms
Top Diptyque search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diptyque36K/yr
- diptyque candles33K/yr
- diptyque scented candles6K/yr
- diptyque candle5K/yr
- diptique2K/yr
Reviews and returns
What reviews say buyers love and hate about Diptyque
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Candle is smaller than expected
Its tiny
OMG the candle is tiny
Doesnt smell - a little when box opened
Low fragrance output
Almost no smell whatever
Too expensive
Massively overpriced
A waste of money
It isnt as strong as the NEOM one
Love
Long-lasting Scent
As for the smell it is a relaxing smell
Amazing scent
Best expensive candles in the world
is pretty fair value for money as aromatherapy candles are generally pricey
Beautifully gift wrapped as well
It lasts a decent amount of time
Return
1.1% Return rate 20% Fixable by listing
Doesnt smell - a little when box opened
Low fragrance output
Almost no smell whatever
Candle is smaller than expected
Its tiny
OMG the candle is tiny
Too expensive
Massively overpriced
A waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diptyque questions
Answered from the same tracked data.









