How competitive is the Diptyque niche on Amazon United Kingdom?

4 brands and 31 sellers compete in Diptyque on Amazon United Kingdom. The top 5 Diptyque products take 66% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Diptyque niche?

Diptyque sells for £61.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.83–£138.31. The average incumbent carries 1,135 reviews — the moat a new listing must climb.

Diptyque

brand-locked demand (top 5 brands take 100% of clicks) — Diptyque doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

This niche Category average

Is Diptyque profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diptyque is a £64K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Diptyque: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 1.3% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr2K

Search volume / yr-21.9%82K

Conversion rate1.3%

Avg price£61.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 31

Top-5 product click share66%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 15 products

Top Diptyque products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Diptyque Roses Scented Candle 2.4 oz White

Price: £42.01
Rating: 3.4/5
Reviews: 36
Age: 4y ago

DIPTYQUE Jasmin Scented Candle 70G

Price: £65.60
Rating: 3.0/5
Reviews: 1
Age: 11y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy

Price: £23.86
Rating: 4.5/5
Reviews: 5,463
Age: 12y ago

DIPTYQUE Feu De Bois Scented Candle 190 g

Price: £64.00
Rating: 3.5/5
Reviews: 7
Age: 13y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml

Price: £137.33
Rating: 3.5/5
Reviews: 3
Age: 8y ago

Newest

by launch date

Diptyque Roses Scented Candle 2.4 oz White

Price: £42.01
Rating: 3.4/5
Reviews: 36
Age: 4y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml

Price: £137.33
Rating: 3.5/5
Reviews: 3
Age: 8y ago

DIPTYQUE Ambre Scented Candle 70 g

Price: £42.60
Rating: 3.6/5
Reviews: 22
Age: 10y ago

DIPTYQUE Jasmin Scented Candle 70G

Price: £65.60
Rating: 3.0/5
Reviews: 1
Age: 11y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy

Price: £23.86
Rating: 4.5/5
Reviews: 5,463
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Diptyque85%
NEOM Wellbeing London7%
Neom5%
This Works4%
Open — no brand owns it (0%)

Diptyque demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR1.3%Products15Brands4Top 5 Brands100%OOS Rate4.0%Rating4.0★Reviews1,135Avg BSR#1,690

Top Diptyque search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

diptyque36K/yr -7.8%0.4% conv.
diptyque candles33K/yr -36.1%1.4% conv.
diptyque scented candles6K/yr -22.8%1.7% conv.
diptyque candle5K/yr -14.4%1.7% conv.
diptique2K/yr -6.3%0.0% conv.

What reviews say buyers love and hate about Diptyque

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell63%

“Long-lasting Scent”

Value For Money13%

“Best expensive candles in the world”

Gifting Purpose8%

“Beautifully gift wrapped as well”

Durability4%

“It lasts a decent amount of time”

What buyers complain about

90% of reviews

Size-Overall38%

“Candle is smaller than expected”

Smell35%

“Doesnt smell - a little when box opened”

Value For Money15%

“Too expensive”

Strength2%

“It isnt as strong as the NEOM one”

Diptyque return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

58%

2Size-Overall

19%

3Defective Material/Parts

4Value For Money

5Product Condition

Common Diptyque questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diptyque 40/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 15 tracked products. Search demand moved -21.9% over the last 90 days.

Diptyque buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.1%.