Is diptyque profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 15 tracked products. 90-day search growth is -21.9%. Flapen's verdict: Skip it (40/100).

How competitive is the diptyque niche?

4 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in diptyque?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.1%.

What does it cost to enter the diptyque niche?

Listings span £12.83–£138.31; the average listing price is £61.55 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.

diptyque

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£61.55

avg listing price — sweet spot $15–$100

Price range

Good£12.83–£138.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,134.6

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£64K

£64K/yr · 82K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, diptyque is a £64K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

diptyque market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £77K–£92K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,690
Page quality: 0%
Prime: 53%
Sponsored: 7%
Out of stock: 4.0%
Avg brand age: 55 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Diptyque85%
NEOM Wellbeing London7%
Neom5%
This Works4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 41 weeks — -21.9% search growth over the last 90 days.

Open Trend

Top diptyque search terms

diptyque36K/yr -7.8%0.4% conv.
diptyque candles33K/yr -36.1%1.4% conv.
diptyque scented candles6K/yr -22.8%1.7% conv.
diptyque candle5K/yr -14.4%1.7% conv.
diptique2K/yr -6.3%0.0% conv.

All search terms

Top diptyque products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Diptyque Roses Scented Candle 2.4 oz White

Diptyque£42.013.4★36 rev

DIPTYQUE Jasmin Scented Candle 70G

Diptyque£65.603.0★1 rev

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy

NEOM Wellbeing London£23.864.5★5,463 rev

DIPTYQUE Feu De Bois Scented Candle 190 g

Diptyque£64.003.5★7 rev

Diptyque Eaux De Toilette Eau Des Sens 100ml

Diptyque£137.333.5★3 rev

Newest

by launch date

Diptyque Roses Scented Candle 2.4 oz White

Diptyque£42.0136 rev

4y ago

Diptyque Eaux De Toilette Eau Des Sens 100ml

Diptyque£137.333 rev

8y ago

DIPTYQUE Ambre Scented Candle 70 g

Diptyque£42.6022 rev

10y ago

DIPTYQUE Jasmin Scented Candle 70G

Diptyque£65.601 rev

11y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy

NEOM Wellbeing London£23.865,463 rev

12y ago

What buyers say about diptyque

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Long-lasting Scent”

Value For Money13%

“Best expensive candles in the world”

Gifting Purpose8%

“Beautifully gift wrapped as well”

Durability4%

“It lasts a decent amount of time”

What buyers complain about

Size-Overall38%

“Candle is smaller than expected”

Smell35%

“Doesnt smell - a little when box opened”

Value For Money15%

“Too expensive”

Strength2%

“It isnt as strong as the NEOM one”

Top return reasons

Smell58%

Size-Overall19%

Defective Material/Parts8%

Value For Money8%

Product Condition3%

Functionality-Overall1%

Advertised Vs Actual Product1%

Flammable1%

Common questions

Is diptyque profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 15 tracked products. 90-day search growth is -21.9%. Flapen's verdict: Skip it (40/100).
How competitive is the diptyque niche?: 4 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in diptyque?: Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.1%.
What does it cost to enter the diptyque niche?: Listings span £12.83–£138.31; the average listing price is £61.55 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.