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Diphenhydramine

a concentrated shelf (top 5 take 100% of clicks) — Diphenhydramine doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 39Growth 46Conversion 98Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 25Quality gap 20
This niche Category average

Is Diphenhydramine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diphenhydramine is a £200K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Diphenhydramine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.8% over the last 90 days and 16.1% of searches end in a purchase.

£200K

revenue / yr

Units sold / yr40K
Search volume / yr+16.8%244K
Conversion rate16.1%
Avg price£5.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 82
Top-5 product click share100%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews4,080

Top Diphenhydramine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£30K£60K£90K£120K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Benadryl96%
  • Crescent Pharma Limited4%

Diphenhydramine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR16.1%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews4,080Avg BSR#13
8K6KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Diphenhydramine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • benadryl97K/yr
  • benadryl allergy relief51K/yr
  • diphenhydramine38K/yr
  • benadryl one a day 30 tablets11K/yr
  • diphenhydramine hydrochloride13K/yr
  • acrivastine8K/yr
  • benadryl for dogs17K/yr
  • benedryl3K/yr
  • diphenhydramine antihistamine2K/yr
  • diphenhydramine tablets3K/yr

What reviews say buyers love and hate about Diphenhydramine

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money34%

Good value

Allergies13%

Allergy relief

Fever Relief10%

The best hay fever relief

Efficiency9%

Very effective

Advertised Vs Actual Product7%

Does what it says on the package

What buyers complain about

81% of reviews
Value For Money21%

Obviously they're the most expensive tablets

Dosage10%

doesn't contain many doses

Age Suitability8%

It doesn't state age limit on box

Stress/Anxiety8%

I find these make me drowsy

Functionality-Overall8%

Didnt work for me

Common Diphenhydramine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diphenhydramine 36/100 on Amazon United Kingdom — Skip it. The niche generates £200K/yr across 5 tracked products. Search demand moved +16.8% over the last 90 days.
Diphenhydramine buyers on Amazon United Kingdom complain most about Value For Money, Dosage, Age Suitability, the themes mined from the niche's reviews. Its return rate is 0.0%.