Dim
MaybeReturns run at only 0.2% of orders. But shoppers spend only $66K a year here, so Dim is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £66K/yr97K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 21 sellers
Flapen Score
Dim against its category
The dotted line is the Health & Personal Care average. Past it, Dim is stronger. Inside it, weaker.
Market
The Dim market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dim 97K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £66Ka year
- Top search term
- dim supplement31K searches a year
02 · Price
A sale here is worth £17.94.
Listings sell for £17.94 on average, from £5.92 to £37.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.94 that is £2K to £4K a year per listing.
- Average price
- £17.94inside the $15 to $100 sweet spot
- Price range
- £5.92–£37.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #596 within Diet & Nutrition. It carries 491 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 85%
- Out of stock, average day
- 7.7%
- Average rank
- #596in Diet & Nutrition
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 491per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dim products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

DMG Dimethylglycine 100mg | 2 Months Supply | 100% Pure & Natural Dimethylglycine HCl (DMG) | Vegan Friendly Capsules | Made in UK by Epigenetics
- Price
- £14.42
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 3y ago

Organic Broccoli Sprout Extract 21 000mg - 90 Vegan Capsules - High Strength 15:1 Brassica Oleracea Supplement Extract - Resealable and Recyclable Pouch - By Alpha01
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 6y ago

Lifetropics Estro Broccoli Complex - Estrogen Balance Supplement - 500mg Broccoli and Calcium D-Glucarate - 90 Vegetable Capsules
- Price
- £16.39
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 5y ago

Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Trending
90-day click momentum
DIM Men - Seamless Micro Briefs x2 | Seamless Stretch Microfibre | Perfect Fit | Maximum Comfort Black/Grey M
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 661
- Age
- 3y ago

for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

DIM Mens Powerful Cotton Stretch Style Boxers x3 | Coloured Graphic Belt | Optimal Comfort | Soft Stretch Cotton
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 6y ago

Dim Micro briefs without seam for men x2 Midnight Blue/Black 5
- Price
- £10.75
- Rating
- 4.3/5
- Reviews
- 661
- Age
- 4y ago

- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
- Price
- £24.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
- Price
- £24.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

DIM for Men Active Lifestyle 2PCS
- Price
- £22.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- DIM17%
- Health4All15%
- Epigenetics13%
- ALPHA0110%
- Lifetropics8%
- Generic7%
Demand
Dim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked
Search terms
Top Dim search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dim supplement31K/yr
- dim29K/yr
- calcium d glucarate16K/yr
- dim supplements7K/yr
- diindolylmethane8K/yr
- dim supplements for women4K/yr
- calcium d-glucarate3K/yr
Reviews and returns
What reviews say buyers love and hate about Dim
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No improvement on taking
Not taking regularly
I have lost some weight
Smell
This product has a strange, unpleasant smell
Had digestive issues with this so I did regret buying it
Misleading title vs label
Love
Great quality price
Great Product
Good quality at this price point
I think in long term I will see better results with my hormonal balance
It is effective hormonal detox
This has helped my pre menopausal breast soreness a lot
Reasonably sustainable price
Worth it
good price
Very good supplement
Really love this supplement
Good supplement highly recommended if you have problems with glucuronidationt
sticking to a balanced diet most of the time
Helps alongside exercise and diet
has allowed me to lose weight alongside exercising
Return
0.2% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dim questions
Answered from the same tracked data.









