dim
Worth a lookShows low returns (0.2%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.94avg listing price — sweet spot $15–$100
Review moat
Great491avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.92–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 97K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dim is a £66K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dim market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £72K–£90K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #596
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 56%
- Out of stock
- 7.7%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- DIM17%
- Health4All15%
- Epigenetics13%
- ALPHA0110%
- Lifetropics8%
- Generic7%
Demand
Weekly Amazon search volume, last 39 weeks — -17.0% search growth over the last 90 days.Top dim search terms
- dim supplement31K/yr
- dim29K/yr
- calcium d glucarate16K/yr
- dim supplements7K/yr
- diindolylmethane8K/yr
- dim supplements for women4K/yr
- calcium d-glucarate3K/yr
Top dim products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
Health4All£12.064.5★48 rev
DMG Dimethylglycine 100mg | 2 Months Supply | 100% Pure & Natural Dimethylglycine HCl (DMG) | Vegan Friendly Capsules | Made in UK by Epigenetics
Epigenetics£14.424.3★24 rev
Organic Broccoli Sprout Extract 21 000mg - 90 Vegan Capsules - High Strength 15:1 Brassica Oleracea Supplement Extract - Resealable and Recyclable Pouch - By Alpha01
ALPHA01£8.094.4★145 rev
Lifetropics Estro Broccoli Complex - Estrogen Balance Supplement - 500mg Broccoli and Calcium D-Glucarate - 90 Vegetable Capsules
Lifetropics£16.394.2★83 rev
Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
DIM£8.064.4★100 rev
Newest
by launch date
- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
Generic£24.120 rev
for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
Generic£24.130 rev
DIM for Men Active Lifestyle 2PCS
Generic£22.090 rev
Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
Health4All£12.0648 rev
Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
DIM£8.06100 rev
Trending
90-day click momentum
DIM Men - Seamless Micro Briefs x2 | Seamless Stretch Microfibre | Perfect Fit | Maximum Comfort Black/Grey M
DIM£9.184.3★
for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
Generic£24.130.0★
DIM Mens Powerful Cotton Stretch Style Boxers x3 | Coloured Graphic Belt | Optimal Comfort | Soft Stretch Cotton
DIM£18.804.5★
Dim Micro briefs without seam for men x2 Midnight Blue/Black 5
DIM£10.754.3★
- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
Generic£24.120.0★
What buyers say about dim
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality price”
“I think in long term I will see better results with my hormonal balance”
“Reasonably sustainable price”
“Very good supplement”
“sticking to a balanced diet most of the time”
“Slight energy increase”
“Good for digestion”
“no side effects”
“Easy to use”
“it kept me awake all night”
What buyers complain about
“No improvement on taking”
“I have lost some weight”
“Smell”
“Had digestive issues with this so I did regret buying it”
“Misleading title vs label”
“Not the cheapest”
“Caused terrible bloating and wind”
“This product game me the most horrendous bloating”
“Shame I'm not able to stand another day of tgis to feel other benefits”
Top return reasons
Common questions
- Is dim profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dim niche?
- 16 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in dim?
- Top complaints mined from reviews: Dosage, Weight Loss, Smell. The return rate is 0.2%.
- What does it cost to enter the dim niche?
- Listings span £5.92–£37.38; the average listing price is £17.94 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.