Dim
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $66K a year here, so Dim is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £66K/yr97K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 21 sellers
Flapen Score
Dim against its category
The dotted line is the Health & Personal Care average. Past it, Dim is stronger. Inside it, weaker.
Market
The Dim market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dim 97K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £66Ka year
- Top search term
- dim supplement31K searches a year
02 · Price
A sale here is worth £17.94.
Listings sell for £17.94 on average, from £5.92 to £37.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.94 that is £2K to £4K a year per listing.
- Average price
- £17.94inside the $15 to $100 sweet spot
- Price range
- £5.92–£37.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #596 within Diet & Nutrition. It carries 491 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 85%
- Out of stock, average day
- 7.7%
- Average rank
- #596in Diet & Nutrition
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 491per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dim products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

DMG Dimethylglycine 100mg | 2 Months Supply | 100% Pure & Natural Dimethylglycine HCl (DMG) | Vegan Friendly Capsules | Made in UK by Epigenetics
- Price
- £14.42
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 3y ago

Organic Broccoli Sprout Extract 21 000mg - 90 Vegan Capsules - High Strength 15:1 Brassica Oleracea Supplement Extract - Resealable and Recyclable Pouch - By Alpha01
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 6y ago

Lifetropics Estro Broccoli Complex - Estrogen Balance Supplement - 500mg Broccoli and Calcium D-Glucarate - 90 Vegetable Capsules
- Price
- £16.39
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 5y ago

Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Trending
estimated 90-day click momentum
DIM Men - Seamless Micro Briefs x2 | Seamless Stretch Microfibre | Perfect Fit | Maximum Comfort Black/Grey M
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 661
- Age
- 3y ago

for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

DIM Mens Powerful Cotton Stretch Style Boxers x3 | Coloured Graphic Belt | Optimal Comfort | Soft Stretch Cotton
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 6y ago

Dim Micro briefs without seam for men x2 Midnight Blue/Black 5
- Price
- £10.75
- Rating
- 4.3/5
- Reviews
- 661
- Age
- 4y ago

- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
- Price
- £24.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free
- Price
- £24.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

DIM for Men Active Lifestyle 2PCS
- Price
- £22.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
28%
- DIM17%
- Health4All15%
- Epigenetics13%
- ALPHA0110%
- Lifetropics8%
- Generic7%
Demand
Dim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked
Search terms
Top Dim search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dim supplement31K/yr
- dim29K/yr
- calcium d glucarate16K/yr
- dim supplements7K/yr
- diindolylmethane8K/yr
- dim supplements for women4K/yr
- calcium d-glucarate3K/yr
Reviews and returns
What reviews say buyers love and hate about Dim
We read the reviews and the return reasons for every product selling here.
“No improvement on taking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dim questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









