dilators for vaginismus
Worth a lookShows low returns (0.6%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£31.00avg listing price — sweet spot $15–$100
Price range
Great£10.03–£81.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great262.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 98K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dilators for vaginismus is a £108K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dilators for vaginismus market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £78K–£93K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 6%
- Out of stock
- 3.5%
- Avg brand age
- 54 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- DFsucces25%
- Skins17%
- Weimob16%
- Intimate Rose12%
- Bodyotics9%
- Mascoto6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dilators for vaginismus search terms
- vaginal dilators35K/yr
- vaginal dilator15K/yr
- dilators12K/yr
- dilator11K/yr
- vaginismus dilators10K/yr
- vaginal stretcher8K/yr
- dilator for women silicone8K/yr
Top dilators for vaginismus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silicone Urethral Anal Vagina Dilators Set 5-Pack Silicone Dilator Kit for Women Vagina Trainer Vaginaplug Anal Plug Massage Toy G/P-Spot Massage Masturbator for Beginners
DFsucces£11.974.3★7 rev
Floor Trainer Set 5 Size Silicone Dilator Kit for Women Vagina Massage Training Set Muscle Dilators Vagina Trainer Dilator Set
Weimob£12.204.7★5 rev
SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
Skins£32.764.2★57 rev
Bodyotics Silicone Dilators for Women Pelvic Floor Exercise Set of 5 in Gradual Sizes
Bodyotics£40.764.3★65 rev
Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4
Intimate Rose£57.874.5★1,449 rev
Newest
by launch date
Silicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator
VOYANTE£10.030 rev
Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece
Lovehoney£44.500 rev
The Natural Love Company - Wisteria - Dilator Training Set Made from Soft Silicone - Sizes Range from 0.5 - 1.3 - Buttery Soft Sanitary Grade Silicone
The Natural Love Company£38.430 rev
SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
Skins£32.7657 rev
SKINS Dilators for Women Medical Grade 3 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health - Small & Medium
Skins£20.6657 rev
Trending
90-day click momentumSilicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator
VOYANTE£10.030.0★
Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece
Lovehoney£44.500.0★
Intimate Rose Large 4-Pack Silicone Dilators for Women & Men Sizes 5-8
Intimate Rose£81.934.5★
SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
Skins£32.764.2★
Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4
Intimate Rose£57.874.5★
What buyers say about dilators for vaginismus
What buyers praise and complain about, mined from review topics.What buyers love
“very good value for the money”
“Good quality”
“Easy to use”
“so comfortable to use”
“great for girls with vaginismus, soft and flexible and with enough lubricant slips in perfectly”
“great for girls with vaginismus, soft and flexible and with enough lubricant slips in perfectly”
“Product as described”
“Soft and flexible”
What buyers complain about
“I cannot use them”
“the products are much larger than described”
“Incorrect sizes advertised”
Top return reasons
Common questions
- Is dilators for vaginismus profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dilators for vaginismus niche?
- 11 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in dilators for vaginismus?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for dilators for vaginismus peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dilators for vaginismus niche?
- Listings span £10.03–£81.93; the average listing price is £31.00 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.