Dilators for Vaginismus
MaybeReturns run at only 0.6% of orders. But demand is soft, at -16.9% this quarter, so Dilators for Vaginismus is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £108K/yr98K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 21 sellers
Flapen Score
Dilators for Vaginismus against its category
The dotted line is the Health & Personal Care average. Past it, Dilators for Vaginismus is stronger. Inside it, weaker.
Market
The Dilators for Vaginismus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dilators for Vaginismus 98K times last year and spent an estimated £108K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £108Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- vaginal dilators35K searches a year
02 · Price
A sale here is worth £31.00.
Listings sell for £31.00 on average, from £10.03 to £81.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £31.00 that is £3K to £8K a year per listing.
- Average price
- £31.00inside the $15 to $100 sweet spot
- Price range
- £10.03–£81.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #5 within Incontinence. It carries 262 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #5in Incontinence
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 262per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Dilators for Vaginismus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silicone Urethral Anal Vagina Dilators Set 5-Pack Silicone Dilator Kit for Women Vagina Trainer Vaginaplug Anal Plug Massage Toy G/P-Spot Massage Masturbator for Beginners
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

Floor Trainer Set 5 Size Silicone Dilator Kit for Women Vagina Massage Training Set Muscle Dilators Vagina Trainer Dilator Set
- Price
- £12.20
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
- Price
- £32.76
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago

Bodyotics Silicone Dilators for Women Pelvic Floor Exercise Set of 5 in Gradual Sizes
- Price
- £40.76
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3y ago

Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4
- Price
- £57.87
- Rating
- 4.5/5
- Reviews
- 1,449
- Age
- 7y ago
Trending
90-day click momentum
Silicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator
- Price
- £10.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece
- Price
- £44.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Intimate Rose Large 4-Pack Silicone Dilators for Women & Men Sizes 5-8
- Price
- £81.93
- Rating
- 4.5/5
- Reviews
- 1,449
- Age
- 7y ago

SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
- Price
- £32.76
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago

Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4
- Price
- £57.87
- Rating
- 4.5/5
- Reviews
- 1,449
- Age
- 7y ago
Newest
by launch date
Silicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator
- Price
- £10.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece
- Price
- £44.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

The Natural Love Company - Wisteria - Dilator Training Set Made from Soft Silicone - Sizes Range from 0.5 - 1.3 - Buttery Soft Sanitary Grade Silicone
- Price
- £38.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health
- Price
- £32.76
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago

SKINS Dilators for Women Medical Grade 3 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health - Small & Medium
- Price
- £20.66
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- DFsucces25%
- Skins17%
- Weimob16%
- Intimate Rose12%
- Bodyotics9%
- Mascoto6%
- Open — no brand owns it (5 brands, 15%)
Demand
Dilators for Vaginismus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dilators for Vaginismus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaginal dilators35K/yr
- vaginal dilator15K/yr
- dilators12K/yr
- dilator11K/yr
- vaginismus dilators10K/yr
- vaginal stretcher8K/yr
- dilator for women silicone8K/yr
Reviews and returns
What reviews say buyers love and hate about Dilators for Vaginismus
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I cannot use them
the products are much larger than described
Incorrect sizes advertised
Love
very good value for the money
Bought at half price so excellent value ffor money
Good quality
Ordered these for beginner pelvic floor physio - product seems good quality
Easy to use
Have found very easy to use
so comfortable to use
comfortable in use
Well made, comfortable in use
great for girls with vaginismus, soft and flexible and with enough lubricant slips in perfectly
Return
0.6% Return rate 67% Fixable by listing
the products are much larger than described
Incorrect sizes advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dilators for Vaginismus questions
Answered from the same tracked data.









