digestive enzyme supplements
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.24–£42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.25avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good948.92avg incumbent reviews — the moat a new listing must climb
Market size
Good£453K£453K/yr · 514K searches
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, digestive enzyme supplements is a £453K/yr Amazon United Kingdom market (514K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
digestive enzyme supplements market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £428K–£570K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 9.3%
- Avg brand age
- 47 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
37
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
12%
- Neuaura43%
- Natures Aid23%
- MOBU8%
- Solgar7%
- NutriVolv4%
- Zenwise Health4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top digestive enzyme supplements search terms
- digestive enzymes161K/yr
- bloatburn76K/yr
- neuaura bloatburn for weight loss36K/yr
- neuaura23K/yr
- neuaura bloatburn supplements28K/yr
- digestive enzymes for gut health19K/yr
- bloat burn15K/yr
- neuaura bloatburn16K/yr
- neuara bloatburn6K/yr
- bloatburn for menopause weight10K/yr
Top digestive enzyme supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neuaura Bloatburn Supplement Premium Made in the UK Bloating and Digestion Support All-Natural Ingredients 60 Capsules 1 Month Supply for Menopause Wellness - Vegan & Gluten Free
Neuaura£42.583.6★129 rev
Natures Aid Digestive Enzyme Complex Supports Digestion Bloating & Discomfort Relief and Nutrient Absorption Betaine HCl - Vegan Vegetarian Non-GMO 60 Tablets
Natures Aid£5.754.3★4,055 rev
Digestive Enzymes 120 Tablets | Contains Digezyme Amylase Lactase Lipase | Gut Health & Digestion Support | Vegan | UK Made | GMP Approved | MOBU
MOBU£7.144.4★909 rev
Solgar Digestive Enzymes Tablets - Pack of 100 - Increase Nutrient Absorption - Holistic Digestion Support - Gluten Free
Solgar£12.924.3★1,566 rev
Neuaura Intimate+ Daily Intimate Health & Vitality Supplement Premium Made in The UK Performance Wellness Support with Natural Ingredients Intimate Balance Energy & Confidence
Neuaura£10.044.4★15 rev
Newest
by launch dateNeuaura Intimate+ Daily Intimate Health & Vitality Supplement Premium Made in The UK Performance Wellness Support with Natural Ingredients Intimate Balance Energy & Confidence
Neuaura£10.0415 rev
7 Day Colon Cleanse & Detox | Flaxseed Supplement Supports Bloating Relief & Occasional Constipation | Fast Acting 7 Day Detox Cleanse for Women and Men with Gut Health Probiotics | Gluten-Free | 30Ct
SMNutrition£8.31904 rev
Nutravita Digestive Enzyme Supplements Complex 90 Vegan Tablets with Amylase Lactase Lipase Bromelain Ginger & Peppermint Digestive enzymes for 3 Months Supply
Nutravita£5.32189 rev
Neuaura Bloatburn Supplement Premium Made in the UK Bloating and Digestion Support All-Natural Ingredients 60 Capsules 1 Month Supply for Menopause Wellness - Vegan & Gluten Free
Neuaura£42.58129 rev
Pro BRN - Weight Management & Pre-Workout 90 Vegan Capsules with Caffeine Green Tea Cayenne & Citrus Aurantium Metabolism & Energy for Women & Men 45 Day Supply Made in UK
Pro BRN Supplement£19.842,100 rev
Trending
90-day click momentumNeuaura Intimate+ Daily Intimate Health & Vitality Supplement Premium Made in The UK Performance Wellness Support with Natural Ingredients Intimate Balance Energy & Confidence
Neuaura£10.044.4★
Pro BRN - Weight Management & Pre-Workout 90 Vegan Capsules with Caffeine Green Tea Cayenne & Citrus Aurantium Metabolism & Energy for Women & Men 45 Day Supply Made in UK
Pro BRN Supplement£19.844.3★
Digestive Enzymes | 120 Tablets | DigeZyme | Contains Amylase Lactase Lipase Protease & Cellulase | Digestion Support Gut Health Bloating & Discomfort Relief | Vegan | UK Made | by NutriVolv
NutriVolv£4.244.5★
Solgar Digestive Enzymes Tablets - Pack of 100 - Increase Nutrient Absorption - Holistic Digestion Support - Gluten Free
Solgar£12.924.3★
7 Day Colon Cleanse & Detox | Flaxseed Supplement Supports Bloating Relief & Occasional Constipation | Fast Acting 7 Day Detox Cleanse for Women and Men with Gut Health Probiotics | Gluten-Free | 30Ct
SMNutrition£8.314.2★
What buyers say about digestive enzyme supplements
What buyers praise and complain about, mined from review topics.What buyers love
“Appears effective”
“Perfect for ibs constipation and regular flow”
“Amazing quality”
“Really works and does what it says would recommend”
“Easy to use”
“Good price”
“caused no stomach cramps”
“Didn`t notice any side effects”
“just swallow as you would any other pill”
“Really works and cleanses the body, feel refreshed and have lost weight”
What buyers complain about
“Ineffective”
“it actually made me bloated”
“the bloating got worse”
“Not worth it”
“Reflux”
“However, the main lactose enzyme which is the important one has very little in the way of milligrams”
“painful”
“lost weight because of not absorbing fat”
“feels like more money wasted on false promises”
“didn't like the peppermint repeat I was getting”
Top return reasons
Common questions
- Is digestive enzyme supplements profitable to sell on Amazon United Kingdom?
- The niche generates £453K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the digestive enzyme supplements niche?
- 11 brands and 37 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in digestive enzyme supplements?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- When does demand for digestive enzyme supplements peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the digestive enzyme supplements niche?
- Listings span £4.24–£42.58; the average listing price is £14.25 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.