Diffuser Sticks and Bottle

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

5.2%

Market size, estimated

£64Ka year

Top search term

reed air freshener diffuser9K searches a year

Listings sell for £9.54 on average, from £2.80 to £22.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.54 that is £954 to £2K a year per listing.

Average price

£9.54under the $15 to $100 sweet spot

Price range

£2.80–£22.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£954–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #86 within Alternative Medicine. It carries 2,007 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

90%

Out of stock, average day

2.2%

Average rank

#86in Alternative Medicine

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,007per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months