Diffuser Sticks
MaybeReturns run at only 0.2% of orders. But prices span $2.14–$5.40, mostly outside the sweet spot, so Diffuser Sticks is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £175K/yr392K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 20 sellers
Flapen Score
Diffuser Sticks against its category
The dotted line is the Health & Personal Care average. Past it, Diffuser Sticks is stronger. Inside it, weaker.
Market
The Diffuser Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diffuser Sticks 392K times last year and spent an estimated £175K. The top 5 brands take 70% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £175Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- diffuser sticks155K searches a year
02 · Price
A sale here is worth £3.48.
Listings sell for £3.48 on average, from £2.14 to £5.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.48 that is £5K to £7K a year per listing.
- Average price
- £3.48under the $15 to $100 sweet spot
- Price range
- £2.14–£5.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #67 within Alternative Medicine. It carries 1,692 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #67in Alternative Medicine
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,692per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Diffuser Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Admygo 50pcs Reed Diffuser Sticks 7.8 Inch Rattan Wood Sticks Diffuser Refills Thick Room Diffuser Sticks for Essential Oil Fibre Reeds for Diffusers Replacements for Home Office (Natural)
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 4mo ago
Ziffs Home 120 Black Fibre Reed Diffuser Sticks - 20cm x 4mm - Thick Diffuser Reeds
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 2,629
- Age
- 6y ago
120PCS Reed Diffuser Sticks 19 cm Natural Rattan Wood Sticks Diffuser Refills Essential Oil Aroma Diffuser Replacements Sticks for Home Office (Natural Colour)
- Price
- £3.31
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 3y ago
St Eval - Natural Reed Diffusers - Refill Reeds
- Price
- £2.98
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago
100pcs Reed Diffuser Sticks - 7 Inch Fragrance Refill Reed Thick Diffuser Sticks Oil Fragrance Diffuser Stick Replacement
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 387
- Age
- 1y ago
Trending
90-day click momentum
MINTHE Reed Diffuser Sticks Reed Diffusers For Home Diffuser Reeds Sticks Reed Diffusers For Diffuser Sticks Reeds For Diffusers
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 327
- Age
- 5y ago
Admygo 50pcs Reed Diffuser Sticks 7.8 Inch Rattan Wood Sticks Diffuser Refills Thick Room Diffuser Sticks for Essential Oil Fibre Reeds for Diffusers Replacements for Home Office (Natural)
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 4mo ago
Muexoee 100 Pcs Black Rattan Reed Diffuser Sticks 7.8 Inch Diffuser Refill Sticks Decorative Reeds for Diffusers Essential Oil Aroma Replacement Sticks for Home
- Price
- £3.06
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
Muexoee 100 Pcs Natural Rattan Reed Diffuser Sticks 7.8 Inch Diffuser Refill Sticks Thick Wood Reeds for Diffusers Essential Oil Aroma Replacement Sticks for Home & Office
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
65PCS Reed Diffuser Sticks 19 cm Natural Rattan Wood Sticks Diffuser Refills Essential Oil Aroma Diffuser Replacements Sticks for Home Office (Black Colour)
- Price
- £2.92
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 3y ago
Newest
by launch dateAdmygo 50pcs Reed Diffuser Sticks 7.8 Inch Rattan Wood Sticks Diffuser Refills Thick Room Diffuser Sticks for Essential Oil Fibre Reeds for Diffusers Replacements for Home Office (Natural)
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 4mo ago
Admygo 50pcs Reed Diffuser Sticks 7.8 Inch Rattan Wood Sticks Diffuser Refills Thick Room Diffuser Sticks for Essential Oil Fibre Reeds for Diffusers Replacements for Home Office (Black)
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 4mo ago
Muexoee 100 Pcs Black Rattan Reed Diffuser Sticks 7.8 Inch Diffuser Refill Sticks Decorative Reeds for Diffusers Essential Oil Aroma Replacement Sticks for Home
- Price
- £3.06
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
Muexoee 100 Pcs Natural Rattan Reed Diffuser Sticks 7.8 Inch Diffuser Refill Sticks Thick Wood Reeds for Diffusers Essential Oil Aroma Replacement Sticks for Home & Office
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 4mo ago
5 Mixed Colors 25cm Diffuser Replacement Sticks - 60Pcs Fiber Reed Fragrance Sticks Refill for Home and Bathroom - Rattan Essential Oil Sticks for Scented Diffuser
- Price
- £2.86
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
24%
- Admygo22%
- Ziffs Home16%
- TOMCENXI15%
- Generic10%
- HOSSIAN8%
- St Eval5%
Demand
Diffuser Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Diffuser Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diffuser sticks155K/yr
- reed diffuser sticks104K/yr
- diffuser reeds32K/yr
- reeds for diffusers26K/yr
- diffuser reeds sticks17K/yr
- reeds12K/yr
- reed11K/yr
- fragrance sticks8K/yr
- fibre reeds for diffusers4K/yr
- reed sticks7K/yr
Reviews and returns
What reviews say buyers love and hate about Diffuser Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very chemically smell
Very faint smell
Can't smell it
I understand its a cheap product
Not good quality
Rubbish
These are very small
my fault as ordered wrong size
At 7.8 inches theyre a little shorter than some alternatives
Don't diffuse the smell
These dont diffuse at all
no good for my diffuser
Cheap for a reason
Amazon is getting to expensive lately will be looking for cheaper deals elsewhere
Waste of money
Love
Great lasting fragrance
Beautiful scent
Long lasting fragrance
Great value
Good value
Great value for money
Really good reeds
Excellent product
Nice quality
Excellent high quality diffuser sticks it's quality
elegant design that suits any diffuser
Diffusers work well
Does the job
Does the job perfectly
As described
Return
0.2% Return rate 33% Fixable by listing
Very chemically smell
Very faint smell
Can't smell it
These are very small
my fault as ordered wrong size
At 7.8 inches theyre a little shorter than some alternatives
Don't diffuse the smell
These dont diffuse at all
no good for my diffuser
This product doesnt even do its job
Dont work
They don't really work unfortunately
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diffuser Sticks questions
Answered from the same tracked data.