Diffuser Sticks

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

12.8%

Market size, estimated

£175Ka year

Peak month

December1.6× the quietest month

Top search term

diffuser sticks155K searches a year

Listings sell for £3.48 on average, from £2.14 to £5.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.48 that is £5K to £7K a year per listing.

Average price

£3.48under the $15 to $100 sweet spot

Price range

£2.14–£5.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£5K–£7K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #67 within Alternative Medicine. It carries 1,692 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#67in Alternative Medicine

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,692per listing

Listings tracked

21

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months