Difflam Oral Rinse
FailThe top 5 brands take 100% of clicks, so Difflam Oral Rinse is a Fail.
- Flapen Score
- 36 / 100Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 4836
- Market size
- £160K/yr116K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 32 sellers
Flapen Score
Difflam Oral Rinse against its category
The dotted line is the Health & Personal Care average. Past it, Difflam Oral Rinse is stronger. Inside it, weaker.
Market
The Difflam Oral Rinse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Difflam Oral Rinse 116K times last year and spent an estimated £160K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £160Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- oraldene mouthwash32K searches a year
02 · Price
A sale here is worth £9.17.
Listings sell for £9.17 on average, from £3.83 to £22.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £9.17 that is £14K to £18K a year per listing.
- Average price
- £9.17under the $15 to $100 sweet spot
- Price range
- £3.83–£22.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 1,489 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,489per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Difflam Oral Rinse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 8y ago

2x Oraldene Mouthwash Original 200ml
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 585
- Age
- 7y ago

Oraldene Hexetidine Antibacterial Mouthwash 3 Pack 200 ml
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 695
- Age
- 10y ago

Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

Aloclair Plus Mouth Ulcer Treatment Mouthwash 120ml
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 1,157
- Age
- 13y ago
Trending
90-day click momentum
Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 8y ago

Aloclair Plus Mouth Ulcer Treatment Mouthwash 120ml
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 1,157
- Age
- 13y ago

HayMax Oraldene Mouthwash 200ml Mouth Infection and Hygiene Liquid
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 12y ago

Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

6 x Oraldene Medicated Mouthwash Mouth Wash for Mouth Ulcers Sore Gum Throat Infection 200ml
- Price
- £22.19
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 11y ago
Newest
by launch date
Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

2x Oraldene Mouthwash Original 200ml
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 585
- Age
- 7y ago

Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 8y ago

Oraldene Hexetidine Antibacterial Mouthwash 3 Pack 200 ml
- Price
- £12.52
- Rating
- 4.7/5
- Reviews
- 695
- Age
- 10y ago

6 x Oraldene Medicated Mouthwash Mouth Wash for Mouth Ulcers Sore Gum Throat Infection 200ml
- Price
- £22.19
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Oraldene88%
- Corsodyl5%
- Aloclair4%
- HayMax4%
Demand
Difflam Oral Rinse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Difflam Oral Rinse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oraldene mouthwash32K/yr
- difflam mouthwash23K/yr
- oraldene13K/yr
- difflam oral rinse11K/yr
- benzydamine hydrochloride mouthwash6K/yr
- betadine gargle7K/yr
- antifungal mouthwash oral thrush6K/yr
- oraldene antibacterial mouthwash5K/yr
- difflam mouthwash oral rinse4K/yr
- benzydamine mouthwash4K/yr
Reviews and returns
What reviews say buyers love and hate about Difflam Oral Rinse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
Tastes gross
It tastes pretty awful
Didnt work
Doesn't work
It didnt work like I thought it would
makes black stains if used for longer
Does stain teeth if used too regularly
it stains your teeth as if someone took a dump in your mouth
This mouthwash is not the strength of mouthwash I expected. I use Corsodyl regularly
my gums were hurting on one side of my mouth
i very very very rarely get ulcers - literally not had one for years before this eruption - so it's quite clear to me that it's the oraldene
Didnt help me with bleeding gums
a very sensitive teeth
Love
Great for Healthy Gums
Effective, Gentle, and Really Helped Improve Gum Health
A great choice for maintaining good oral hygiene
Good product and does what it says on the bottle. for me
Excellent product
Reliable brand at a good price delivered to home
Fair Price
Value for money
Good Value
Effective
Works well
So effective on my husbands sore gum - works quickly
Love this helps tooth problems especially ache
Works 👍 Super for sensitive teeth and gums
Helps with toothache
Return
0.1% Return rate 0% Fixable by listing
Strange taste
Tastes gross
It tastes pretty awful
Didnt work
Doesn't work
It didnt work like I thought it would
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Difflam Oral Rinse questions
Answered from the same tracked data.









