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Difflam Oral Rinse

Fail

The top 5 brands take 100% of clicks, so Difflam Oral Rinse is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£160K/yr116K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
93%top-5 click share · 4 brands · 32 sellers

Flapen Score

Difflam Oral Rinse against its category

The dotted line is the Health & Personal Care average. Past it, Difflam Oral Rinse is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Difflam Oral Rinse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Difflam Oral Rinse 116K times last year and spent an estimated £160K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
15.0%
Market size, estimated
£160Ka year
Peak month
March1.3× the quietest month
Top search term
oraldene mouthwash32K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £3.83 to £22.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £9.17 that is £14K to £18K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£3.83–£22.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 1,489 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#88in Dental Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,489per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Difflam Oral Rinse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£96K£128K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Oraldene88%
  • Corsodyl5%
  • Aloclair4%
  • HayMax4%

Demand

Difflam Oral Rinse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Difflam Oral Rinse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oraldene mouthwash32K/yr
  • difflam mouthwash23K/yr
  • oraldene13K/yr
  • difflam oral rinse11K/yr
  • benzydamine hydrochloride mouthwash6K/yr
  • betadine gargle7K/yr
  • antifungal mouthwash oral thrush6K/yr
  • oraldene antibacterial mouthwash5K/yr
  • difflam mouthwash oral rinse4K/yr
  • benzydamine mouthwash4K/yr

Reviews and returns

What reviews say buyers love and hate about Difflam Oral Rinse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.10

Strange taste

Tastes gross

It tastes pretty awful

Functionality-Overall8%−0.04

Didnt work

Doesn't work

It didnt work like I thought it would

Stain Resistance7%−0.02

makes black stains if used for longer

Does stain teeth if used too regularly

it stains your teeth as if someone took a dump in your mouth

Oral Hygiene4%+1.87

This mouthwash is not the strength of mouthwash I expected. I use Corsodyl regularly

my gums were hurting on one side of my mouth

i very very very rarely get ulcers - literally not had one for years before this eruption - so it's quite clear to me that it's the oraldene

Tooth Sensitivity4%+0.21

Didnt help me with bleeding gums

a very sensitive teeth

Love

Oral Hygiene28%+1.87

Great for Healthy Gums

Effective, Gentle, and Really Helped Improve Gum Health

A great choice for maintaining good oral hygiene

Quality-Overall10%+0.76

Good product and does what it says on the bottle. for me

Excellent product

Reliable brand at a good price delivered to home

Value For Money9%+0.47

Fair Price

Value for money

Good Value

Efficiency8%+0.44

Effective

Works well

So effective on my husbands sore gum - works quickly

Tooth Sensitivity6%+0.21

Love this helps tooth problems especially ache

Works 👍 Super for sensitive teeth and gums

Helps with toothache

Return

0.1% Return rate 0% Fixable by listing

Taste-Overall29%▁██▃▁▁

Strange taste

Tastes gross

It tastes pretty awful

Leak-Proof21%▁▁▅▆▁█
Joint Pain14%▁█▁▃▁▆
Functionality-Overall11%▁▁▃█▁▁

Didnt work

Doesn't work

It didnt work like I thought it would

Certifications7%▁▁█▁▁▁

FAQ

Common Difflam Oral Rinse questions

Answered from the same tracked data.