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Diclofenac Gel

brand-locked demand (top 5 brands take 100% of clicks) — Diclofenac Gel doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 26Growth 21Conversion 87Competition 8Returns 100Price range 0Avg price 18Brand share 0Review moat 24Quality gap 42
This niche Category average

Is Diclofenac Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diclofenac Gel is a £110K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Diclofenac Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.1% over the last 90 days and 10.1% of searches end in a purchase.

£110K

revenue / yr

Units sold / yr25K
Search volume / yr-7.1%165K
Conversion rate10.1%
Avg price£6.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 66
Top-5 product click share90%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,583

Top Diclofenac Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Motusol56%
  • Voltarol30%
  • Amgesic9%
  • Deep Relief3%
  • IBULEVE2%
  • Open — no brand owns it (0%)

Diclofenac Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume165KCVR10.1%Products9Brands5Top 5 Brands100%OOS Rate4.1%Rating4.5★Reviews5,583Avg BSR#15
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Diclofenac Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • diclofenac gel55K/yr
  • diclofenac gel extra strong31K/yr
  • motusol max strength gel 100g 2.3217K/yr
  • diclofenac15K/yr
  • motusol13K/yr
  • movelat gel10K/yr
  • diclofenac gel 2.32 100g3K/yr
  • movelat pain relief gel 125g5K/yr
  • diclofenac gel 2.325K/yr
  • motusol max3K/yr

What reviews say buyers love and hate about Diclofenac Gel

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money19%

Good deal

Joint Pain17%

Relieved joint pain

Quality-Overall13%

Just as good as the market leader

Efficiency12%

Works well

Advertised Vs Actual Product7%

As described

What buyers complain about

70% of reviews
Functionality-Overall14%

Not effective

Smell12%

smells fishy

Pain Relief-Overall11%

The pain relief is minimal

Value For Money11%

its expensive

Ingredients-Overall6%

10% ibuprofen

Diclofenac Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Joint Pain
43%
2Functionality-Overall
21%
3Size-Overall
14%
4Value For Money
14%
5Advertised Vs Actual Product
7%

Common Diclofenac Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diclofenac Gel 33/100 on Amazon United Kingdom — Skip it. The niche generates £110K/yr across 9 tracked products. Search demand moved -7.1% over the last 90 days.
Diclofenac Gel buyers on Amazon United Kingdom complain most about Functionality-Overall, Smell, Pain Relief-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.