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Diclofenac Gel

Fail

The top 5 brands take 100% of clicks, so Diclofenac Gel is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£110K/yr165K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
90%top-5 click share · 5 brands · 66 sellers

Flapen Score

Diclofenac Gel against its category

The dotted line is the Health & Personal Care average. Past it, Diclofenac Gel is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diclofenac Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diclofenac Gel 165K times last year and spent an estimated £110K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
10.1%
Market size, estimated
£110Ka year
Top search term
diclofenac gel55K searches a year

02 · Price

A sale here is worth £6.63.

Listings sell for £6.63 on average, from £3.71 to £9.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.63 that is £10K to £13K a year per listing.

Average price
£6.63under the $15 to $100 sweet spot
Price range
£3.71–£9.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 5,583 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#15in Over-the-Counter Medication
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,583per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Diclofenac Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

66

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Motusol56%
  • Voltarol30%
  • Amgesic9%
  • Deep Relief3%
  • IBULEVE2%
  • Open — no brand owns it (0%)

Demand

Diclofenac Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Diclofenac Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diclofenac gel55K/yr
  • diclofenac gel extra strong31K/yr
  • motusol max strength gel 100g 2.3217K/yr
  • diclofenac15K/yr
  • motusol13K/yr
  • movelat gel10K/yr
  • diclofenac gel 2.32 100g3K/yr
  • movelat pain relief gel 125g5K/yr
  • diclofenac gel 2.325K/yr
  • motusol max3K/yr

Reviews and returns

What reviews say buyers love and hate about Diclofenac Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Diclofenac Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data