Diclofenac Gel
FailThe top 5 brands take 100% of clicks, so Diclofenac Gel is a Fail.
- Flapen Score
- 33 / 100Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 4833
- Market size
- £110K/yr165K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 66 sellers
Flapen Score
Diclofenac Gel against its category
The dotted line is the Health & Personal Care average. Past it, Diclofenac Gel is stronger. Inside it, weaker.
Market
The Diclofenac Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diclofenac Gel 165K times last year and spent an estimated £110K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £110Ka year
- Top search term
- diclofenac gel55K searches a year
02 · Price
A sale here is worth £6.63.
Listings sell for £6.63 on average, from £3.71 to £9.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.63 that is £10K to £13K a year per listing.
- Average price
- £6.63under the $15 to $100 sweet spot
- Price range
- £3.71–£9.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 5,583 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #15in Over-the-Counter Medication
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,583per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Diclofenac Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.33
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 4y ago

Amgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 1,995
- Age
- 3y ago

Voltarol Back & Muscle Pain Relief 1.16% Gel Diclofenac AntiInflammatory Pain Relief for Muscles & Joints 100 g
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 9,012
- Age
- 12y ago
Trending
90-day click momentum
Deep Relief Triple Action Anti-Inflammatory Gel White 50 g
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 7,894
- Age
- 18y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 9,948
- Age
- 5y ago

Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.33
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 4y ago
Newest
by launch date
Amgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 1,995
- Age
- 3y ago

Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.33
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 4y ago

Motusol 1.16% w/w Gel 50g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 4y ago

Motusol 1.16% w/w Gel 100g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Motusol56%
- Voltarol30%
- Amgesic9%
- Deep Relief3%
- IBULEVE2%
- Open — no brand owns it (0%)
Demand
Diclofenac Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Diclofenac Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diclofenac gel55K/yr
- diclofenac gel extra strong31K/yr
- motusol max strength gel 100g 2.3217K/yr
- diclofenac15K/yr
- motusol13K/yr
- movelat gel10K/yr
- diclofenac gel 2.32 100g3K/yr
- movelat pain relief gel 125g5K/yr
- diclofenac gel 2.325K/yr
- motusol max3K/yr
Reviews and returns
What reviews say buyers love and hate about Diclofenac Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not effective
Doesn't work
Limited effectiveness
smells fishy
smells completely different
Quite strong in odour
The pain relief is minimal
Didnt help with pain
Did not ease the pain
its expensive
Bit pricey
A little expensive
10% ibuprofen
No cream is magic
Not as good as other ibuprofen gel 10%
Love
Good deal
Fair Price
Excellent value for money
Relieved joint pain
Its good pain relief for joint pain
Good for joint pain
Just as good as the market leader
Great product very pleased with purchase
EXCELLENT PRODUCT
Works well
Effective
works just as effectively
As described
Does the work as recommended
Works as stated
Return
0.1% Return rate 21% Fixable by listing
Not good for anyone with arthritis
Didn't help very much with my arthritic toe
you need other analgesia if its quite a painful joint
Not effective
Doesn't work
Limited effectiveness
Beware this is a deliberately small sized package
the tube is rather small
To really work it needs to be a larger product
its expensive
Bit pricey
A little expensive
doesn't work miracles as suggested in the ads
descriptions. dont work
Claims are grossly exaggerated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diclofenac Gel questions
Answered from the same tracked data.









