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Diclofenac Gel

Fail

The top 5 brands take 100% of clicks, so Diclofenac Gel is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£110K/yr165K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
90%top-5 click share · 5 brands · 66 sellers

Flapen Score

Diclofenac Gel against its category

The dotted line is the Health & Personal Care average. Past it, Diclofenac Gel is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diclofenac Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diclofenac Gel 165K times last year and spent an estimated £110K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
10.1%
Market size, estimated
£110Ka year
Top search term
diclofenac gel55K searches a year

02 · Price

A sale here is worth £6.63.

Listings sell for £6.63 on average, from £3.71 to £9.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.63 that is £10K to £13K a year per listing.

Average price
£6.63under the $15 to $100 sweet spot
Price range
£3.71–£9.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 5,583 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#15in Over-the-Counter Medication
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,583per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Diclofenac Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Motusol56%
  • Voltarol30%
  • Amgesic9%
  • Deep Relief3%
  • IBULEVE2%
  • Open — no brand owns it (0%)

Demand

Diclofenac Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Diclofenac Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diclofenac gel55K/yr
  • diclofenac gel extra strong31K/yr
  • motusol max strength gel 100g 2.3217K/yr
  • diclofenac15K/yr
  • motusol13K/yr
  • movelat gel10K/yr
  • diclofenac gel 2.32 100g3K/yr
  • movelat pain relief gel 125g5K/yr
  • diclofenac gel 2.325K/yr
  • motusol max3K/yr

Reviews and returns

What reviews say buyers love and hate about Diclofenac Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.14

Not effective

Doesn't work

Limited effectiveness

Smell12%−0.08

smells fishy

smells completely different

Quite strong in odour

Pain Relief-Overall11%−0.05

The pain relief is minimal

Didnt help with pain

Did not ease the pain

Value For Money11%+0.71

its expensive

Bit pricey

A little expensive

Ingredients-Overall6%−0.01

10% ibuprofen

No cream is magic

Not as good as other ibuprofen gel 10%

Love

Value For Money19%+0.71

Good deal

Fair Price

Excellent value for money

Joint Pain17%+1.10

Relieved joint pain

Its good pain relief for joint pain

Good for joint pain

Quality-Overall13%+0.75

Just as good as the market leader

Great product very pleased with purchase

EXCELLENT PRODUCT

Efficiency12%+0.99

Works well

Effective

works just as effectively

Advertised Vs Actual Product7%

As described

Does the work as recommended

Works as stated

Return

0.1% Return rate 21% Fixable by listing

Joint Pain43%▁▁█▁▆▃

Not good for anyone with arthritis

Didn't help very much with my arthritic toe

you need other analgesia if its quite a painful joint

Functionality-Overall21%▁▁▁█▃▂

Not effective

Doesn't work

Limited effectiveness

Size-Overall14%▁▁█▁▁▇

Beware this is a deliberately small sized package

the tube is rather small

To really work it needs to be a larger product

Value For Money14%▁▁▁▁█▇

its expensive

Bit pricey

A little expensive

Advertised Vs Actual Product7%▁▁▁▁▁█

doesn't work miracles as suggested in the ads

descriptions. dont work

Claims are grossly exaggerated

FAQ

Common Diclofenac Gel questions

Answered from the same tracked data.