diclofenac gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 165K searches
Review moat
Bad5,583.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.63avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.71–£9.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, diclofenac gel is a £110K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
diclofenac gel market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £133K–£166K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.1%
- Avg brand age
- 57 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Motusol56%
- Voltarol30%
- Amgesic9%
- Deep Relief3%
- IBULEVE2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -7.1% search growth over the last 90 days.Top diclofenac gel search terms
- diclofenac gel55K/yr
- diclofenac gel extra strong31K/yr
- motusol max strength gel 100g 2.3217K/yr
- diclofenac15K/yr
- motusol13K/yr
- movelat gel10K/yr
- diclofenac gel 2.32 100g3K/yr
- movelat pain relief gel 125g5K/yr
- diclofenac gel 2.325K/yr
- motusol max3K/yr
Top diclofenac gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.934.6★943 rev
Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
Voltarol£7.884.6★19,915 rev
Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.334.4★367 rev
Amgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling
Amgesic£7.024.3★1,995 rev
Voltarol Back & Muscle Pain Relief 1.16% Gel Diclofenac AntiInflammatory Pain Relief for Muscles & Joints 100 g
Voltarol£9.174.7★9,012 rev
Newest
by launch dateAmgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling
Amgesic£7.021,995 rev
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.93943 rev
Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.33367 rev
Motusol 1.16% w/w Gel 50g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.1089 rev
Motusol 1.16% w/w Gel 100g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£9.0988 rev
Trending
90-day click momentum
Deep Relief Triple Action Anti-Inflammatory Gel White 50 g
Deep Relief£3.714.4★
Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
Voltarol£7.884.6★
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.934.6★
Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
IBULEVE£6.484.4★
Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
Motusol£5.334.4★
What buyers say about diclofenac gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Relieved joint pain”
“Just as good as the market leader”
“Works well”
“As described”
“Best item for muscle pain”
“Easy to use”
“ease of application”
“no nasty scent”
“Effective”
What buyers complain about
“Not effective”
“smells fishy”
“The pain relief is minimal”
“its expensive”
“10% ibuprofen”
“Not good for anyone with arthritis”
“doesn't work miracles as suggested in the ads”
“Beware this is a deliberately small sized package”
“not strong”
“The product is so overrated”
Top return reasons
Common questions
- Is diclofenac gel profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 9 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the diclofenac gel niche?
- 5 brands and 66 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in diclofenac gel?
- Top complaints mined from reviews: Functionality-Overall, Smell, Pain Relief-Overall. The return rate is 0.1%.
- What does it cost to enter the diclofenac gel niche?
- Listings span £3.71–£9.17; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 5,583 reviews — the moat a new listing must climb.