Diarrhoea

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

733K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

24.3%

Market size, estimated

£1.1Ma year

Peak month

September1.8× the quietest month

Top search term

imodium343K searches a year

Listings sell for £6.24 on average, from £2.44 to £22.51. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.24 that is £37K to £50K a year per listing.

Average price

£6.24under the $15 to $100 sweet spot

Price range

£2.44–£22.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

£37K–£50K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 951 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#15in Over-the-Counter Medication

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

951per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

80 months