Is dha profitable to sell on Amazon United Kingdom?

The niche generates £79K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the dha niche?

15 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in dha?

Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.1%.

What does it cost to enter the dha niche?

Listings span £4.84–£74.04; the average listing price is £21.50 (sweet spot $15–$100). The average incumbent carries 4,589 reviews — the moat a new listing must climb.

dha

Worth a look

Shows low returns (0.1%), but soft demand (-29.1% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£21.50

avg listing price — sweet spot $15–$100

Price range

Great£4.84–£74.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,589.16

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£79K

£79K/yr · 55K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dha is a £79K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

dha market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £54K–£65K; units × avg price
Conversion rate: 6.7%
Avg BSR: #304
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.3%
Avg brand age: 64 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

14%

Zita West52%
Zipvit11%
MAV NUTRITION10%
Nordic Naturals5%
Natures Aid4%
NOW4%
Open — no brand owns it (9 brands, 14%)

Demand

Weekly Amazon search volume, last 46 weeks — -29.1% search growth over the last 90 days.

Open Trend

Top dha search terms

dha31K/yr -28.2%3.4% conv.
zita west10K/yr +9.8%7.9% conv.
dha supplements9K/yr -33.4%4.8% conv.
zita west pregnancy vitamins3K/yr -4.0%17.2% conv.
dha supplement2K/yr -90.7%3.3% conv.

All search terms

Top dha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zita West Vital DHA with Omega 3 for Fertility Pregnancy and Breastfeeding | (60 Capsules 1 Month Supply)

Zita West£18.064.5★685 rev

Zipvit Omega 3 Fish Oil 2000mg EPA 660mg DHA 440mg Wild-Caught Cold Water Fish Supports Heart Brain & Vision 120 Softgels 2 Months Supply

Zipvit£8.144.6★20,714 rev

Zita West Vitafem Premium Fertility Supplement for Women - Prenatal Vitamins with Folate for Preconception Support - 60 Capsules (1 Month Supply)

Zita West£26.454.5★231 rev

Zita West Pregnancy Plan Conception Vitamins - Preconception Pregnancy & Breastfeeding Multivitamin - including Folate - 30 Tablets (1 Month Supply)

Zita West£12.364.4★102 rev

Zita West Kaneka Ubiquinol 200mg (from 2 Capsules) - Premium CoQ10 Supplement for Fertility Energy & Overall Health - 60 Capsules (1 Month Supply)

Zita West£41.144.4★44 rev

Newest

by launch date

MAV NUTRITION£8.57134 rev

1y ago

MAV NUTRITION£11.601,773 rev

1y ago

Now Foods Double Strength DHA-500 Omega-3 from Fatty Acids High Dose 90 Softgels Soy Free Gluten Free Non-GMO

NOW£26.43182 rev

2y ago

Nordic Naturals DHA 830mg Omega 3 Capsules High Strength Omega 3 Fish Oil with EPA and DHA Strawberry Flavour 90 Softgels Lab-Tested Soy-Free Gluten-Free

Nordic Naturals£24.8146 rev

3y ago

Nordic Naturals DHA Xtra 1660mg Omega 3 Capsules High Strength Fish Oil with EPA and DHA Strawberry Flavour 60 Softgels Soy-Free Gluten-Free

Nordic Naturals£31.3269 rev

3y ago

What buyers say about dha

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“good quality capsules”

Value For Money14%

“Good value for money”

Ease Of Chewing/Swallowing7%

“The capsules are easy to take and”

Vitamin6%

“Lovely vitamins”

Advertised Vs Actual Product6%

“As described”

Ease Of Use4%

“Easy to store”

Taste-Overall4%

“with no unpleasant aftertaste”

Joint Pain3%

“Helps joint pain”

Dosage3%

“Very good capsules easy to take”

Nutritional Content3%

“Good dietary supplement”

What buyers complain about

Taste-Overall14%

“The aftertaste is awful”

Smell8%

“Fishy odor”

Dosage7%

“this is not the case its 2000 mg per serving”

Size-Overall7%

“They are huge”

Advertised Vs Actual Product5%

“Description deceiving”

Value For Money4%

“Not worth it”

Ease Of Chewing/Swallowing2%

“Capsules are a bit large to swallow”

Ingredients-Overall2%

“Ingredients have changed”

Vitamin2%

“Cant comment on effectiveness of the vitamins as only just started using it”

Vegan/Organic2%

“BEWARE Vegans and vegetarians”

Top return reasons

Smell33%

Heart Health17%

Size-Overall11%

Certifications11%

Vegan/Organic11%

Stuck/Fused Together6%

Side Effects6%

Moist/Dry6%

Common questions

Is dha profitable to sell on Amazon United Kingdom?: The niche generates £79K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the dha niche?: 15 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in dha?: Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.1%.
What does it cost to enter the dha niche?: Listings span £4.84–£74.04; the average listing price is £21.50 (sweet spot $15–$100). The average incumbent carries 4,589 reviews — the moat a new listing must climb.

dha