Dha
MaybeReturns run at only 0.1% of orders. But demand is soft, at -29.1% this quarter, so Dha is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £79K/yr55K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 63 sellers
Flapen Score
Dha against its category
The dotted line is the Health & Personal Care average. Past it, Dha is stronger. Inside it, weaker.
Market
The Dha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dha 55K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £79Ka year
- Top search term
- dha31K searches a year
02 · Price
A sale here is worth £21.50.
Listings sell for £21.50 on average, from £4.84 to £74.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.50 that is £0 to £2K a year per listing.
- Average price
- £21.50inside the $15 to $100 sweet spot
- Price range
- £4.84–£74.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #304 within Essential Fatty Acids. It carries 4,589 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #304in Essential Fatty Acids
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,589per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Dha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zita West Vital DHA with Omega 3 for Fertility Pregnancy and Breastfeeding | (60 Capsules 1 Month Supply)
- Price
- £18.06
- Rating
- 4.5/5
- Reviews
- 685
- Age
- 18y ago

Zipvit Omega 3 Fish Oil 2000mg EPA 660mg DHA 440mg Wild-Caught Cold Water Fish Supports Heart Brain & Vision 120 Softgels 2 Months Supply
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 20,714
- Age
- 6y ago

Zita West Vitafem Premium Fertility Supplement for Women - Prenatal Vitamins with Folate for Preconception Support - 60 Capsules (1 Month Supply)
- Price
- £26.45
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 16y ago

Zita West Pregnancy Plan Conception Vitamins - Preconception Pregnancy & Breastfeeding Multivitamin - including Folate - 30 Tablets (1 Month Supply)
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 17y ago

Zita West Kaneka Ubiquinol 200mg (from 2 Capsules) - Premium CoQ10 Supplement for Fertility Energy & Overall Health - 60 Capsules (1 Month Supply)
- Price
- £41.14
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 6y ago
Trending
90-day click momentum
Triple Strength Omega 3 Fish Oil 3600 mg | EPA & DHA | Over 2100mg Omega-3 Fatty Acids | 1300mg EPA + 860mg DHA | Best Essential Fatty Acids | Premium Wild Caught & Burpless Fish Oil | 180 Ct
- Price
- £29.64
- Rating
- 4.5/5
- Reviews
- 29,577
- Age
- 6y ago

Zita West Kaneka Ubiquinol 200mg (from 2 Capsules) - Premium CoQ10 Supplement for Fertility Energy & Overall Health - 120 Capsules (2 Month Supply)
- Price
- £74.04
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 5y ago

Now Foods Double Strength DHA-500 Omega-3 from Fatty Acids High Dose 90 Softgels Soy Free Gluten Free Non-GMO
- Price
- £26.43
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2y ago

Vitabiotics Ultra Omega-3 Fish Oils Capsules with DHA EPA Nutritional Supplements for Heart Brain and Eye Vision 60 Count
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 15y ago

Nordic Naturals DHA 830mg Omega 3 Capsules High Strength Omega 3 Fish Oil with EPA and DHA Strawberry Flavour 90 Softgels Lab-Tested Soy-Free Gluten-Free
- Price
- £24.81
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3y ago
Newest
by launch date
DHA Ultra 1 010MG | Prenatal Development Brain & Cognitive Health Support | Omega 3 Fish Oil | 1 414MG Total Omega-3s | High Strength DHA Supplements | Sustainably Sourced Gluten-Free | 60 Ct.
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 1y ago

Vegan Omega 3 Algae Oil | Plant Based DHA EPA | Sustainably Sourced No Carrageenan Non GMO | Heart Brain and Eye Health | Fish Oil Alternative | Algae Omega 3 Supplement | 60 Softgel Capsules
- Price
- £11.60
- Rating
- 4.7/5
- Reviews
- 1,773
- Age
- 1y ago

Now Foods Double Strength DHA-500 Omega-3 from Fatty Acids High Dose 90 Softgels Soy Free Gluten Free Non-GMO
- Price
- £26.43
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2y ago

Nordic Naturals DHA 830mg Omega 3 Capsules High Strength Omega 3 Fish Oil with EPA and DHA Strawberry Flavour 90 Softgels Lab-Tested Soy-Free Gluten-Free
- Price
- £24.81
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3y ago

Nordic Naturals DHA Xtra 1660mg Omega 3 Capsules High Strength Fish Oil with EPA and DHA Strawberry Flavour 60 Softgels Soy-Free Gluten-Free
- Price
- £31.32
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
63
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
14%
- Zita West52%
- Zipvit11%
- MAV NUTRITION10%
- Nordic Naturals5%
- Natures Aid4%
- NOW4%
- Open — no brand owns it (9 brands, 14%)
Demand
Dha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Dha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dha31K/yr
- zita west10K/yr
- dha supplements9K/yr
- zita west pregnancy vitamins3K/yr
- dha supplement2K/yr
Reviews and returns
What reviews say buyers love and hate about Dha
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The aftertaste is awful
Tasteless
Fishy taste
Fishy odor
Smells/tastes gross
they smell disgusting
this is not the case its 2000 mg per serving
1000mg, not 2000mg
Not high dosage
They are huge
smaller than many others
Tablets are big
Description deceiving
False advertising
title is misleading
Love
good quality capsules
Excellent product
Definitely a solid quality product
Good value for money
Great deal
Great value
The capsules are easy to take and
Easy to swallow
But large to swallow
Lovely vitamins
Excellent supplement
arent difficult to swallow like most vitamins
As described
Works as it should
Does the job
Return
0.1% Return rate 11% Fixable by listing
Fishy odor
Smells/tastes gross
they smell disgusting
They are huge
smaller than many others
Tablets are big
BEWARE Vegans and vegetarians
Dont make me feel sick like the non vegan ones do
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dha questions
Answered from the same tracked data.









