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Dha

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -29.1% this quarter, so Dha is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£79K/yr55K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
45%top-5 click share · 15 brands · 63 sellers

Flapen Score

Dha against its category

The dotted line is the Health & Personal Care average. Past it, Dha is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dha 55K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
6.7%
Market size, estimated
£79Ka year
Top search term
dha31K searches a year

02 · Price

A sale here is worth £21.50.

Listings sell for £21.50 on average, from £4.84 to £74.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.50 that is £0 to £2K a year per listing.

Average price
£21.50inside the $15 to $100 sweet spot
Price range
£4.84–£74.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #304 within Essential Fatty Acids. It carries 4,589 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#304in Essential Fatty Acids
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,589per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

63

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

14%

  • Zita West52%
  • Zipvit11%
  • MAV NUTRITION10%
  • Nordic Naturals5%
  • Natures Aid4%
  • NOW4%
  • Open — no brand owns it (9 brands, 14%)

Demand

Dha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Dha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dha31K/yr
  • zita west10K/yr
  • dha supplements9K/yr
  • zita west pregnancy vitamins3K/yr
  • dha supplement2K/yr

Reviews and returns

What reviews say buyers love and hate about Dha

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The aftertaste is awful”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data