Skip to content

Dha

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -29.1% this quarter, so Dha is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£79K/yr55K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
45%top-5 click share · 15 brands · 63 sellers

Flapen Score

Dha against its category

The dotted line is the Health & Personal Care average. Past it, Dha is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dha 55K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
6.7%
Market size, estimated
£79Ka year
Top search term
dha31K searches a year

02 · Price

A sale here is worth £21.50.

Listings sell for £21.50 on average, from £4.84 to £74.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.50 that is £0 to £2K a year per listing.

Average price
£21.50inside the $15 to $100 sweet spot
Price range
£4.84–£74.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #304 within Essential Fatty Acids. It carries 4,589 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#304in Essential Fatty Acids
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,589per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

63

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

14%

  • Zita West52%
  • Zipvit11%
  • MAV NUTRITION10%
  • Nordic Naturals5%
  • Natures Aid4%
  • NOW4%
  • Open — no brand owns it (9 brands, 14%)

Demand

Dha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Dha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dha31K/yr
  • zita west10K/yr
  • dha supplements9K/yr
  • zita west pregnancy vitamins3K/yr
  • dha supplement2K/yr

Reviews and returns

What reviews say buyers love and hate about Dha

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.10

The aftertaste is awful

Tasteless

Fishy taste

Smell8%−0.08

Fishy odor

Smells/tastes gross

they smell disgusting

Dosage7%−0.03

this is not the case its 2000 mg per serving

1000mg, not 2000mg

Not high dosage

Size-Overall7%−0.01

They are huge

smaller than many others

Tablets are big

Advertised Vs Actual Product5%−0.02

Description deceiving

False advertising

title is misleading

Love

Quality-Overall24%+1.93

good quality capsules

Excellent product

Definitely a solid quality product

Value For Money14%+0.77

Good value for money

Great deal

Great value

Ease Of Chewing/Swallowing7%+0.27

The capsules are easy to take and

Easy to swallow

But large to swallow

Vitamin6%+0.19

Lovely vitamins

Excellent supplement

arent difficult to swallow like most vitamins

Advertised Vs Actual Product6%−0.02

As described

Works as it should

Does the job

Return

0.1% Return rate 11% Fixable by listing

Smell33%▁█▅▆▁▁

Fishy odor

Smells/tastes gross

they smell disgusting

Heart Health17%▁▁▁█▁▁
Size-Overall11%▁▁█▁▁▁

They are huge

smaller than many others

Tablets are big

Certifications11%▁▁█▁▁▁
Vegan/Organic11%▁█▁▁▁▁

BEWARE Vegans and vegetarians

Dont make me feel sick like the non vegan ones do

FAQ

Common Dha questions

Answered from the same tracked data.