Dexcom
FailThe top 5 products take 88% of clicks, so Dexcom is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £150K/yr111K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 29 sellers
Flapen Score
Dexcom against its category
The dotted line is the Health & Personal Care average. Past it, Dexcom is stronger. Inside it, weaker.
Market
The Dexcom market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dexcom 111K times last year and spent an estimated £150K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £150Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- dexcom38K searches a year
02 · Price
A sale here is worth £51.54.
Listings sell for £51.54 on average, from £13.13 to £110.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £51.54 that is £5K to £13K a year per listing.
- Average price
- £51.54inside the $15 to $100 sweet spot
- Price range
- £13.13–£110.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Medical Supplies & Equipment. It carries 82 reviews at 3.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Medical Supplies & Equipment
- Average rating
- 3.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 82per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dexcom products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dexcom ONE+ Sensor Starter Bundle (1 Sensor + 1 Applicator) CGM Lasts up to 10 days Smaller Faster
- Price
- £49.65
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago

Dexcom ONE+ Sensor Starter Bundle (1 Sensor + 1 Applicator) | 2024 Updated Blood Glucose CGM | 10 Days Use | Waterproof + No Transmitter Required
- Price
- £45.11
- Rating
- 3.4/5
- Reviews
- 64
- Age
- 2y ago

Dexcom Diabetes Monitoring Sensor for upto 10 days CGM Plus Arrowedge Patch and wipe
- Price
- £45.54
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

Lingo Continuous Glucose Monitor (CGM) Biosensor & App. Build Healthier Habits with Real-time Glucose Data & Insights. Made by Abbott. Works with iOS and Android. UK Only.
- Price
- £43.10
- Rating
- 3.3/5
- Reviews
- 355
- Age
- 1y ago

Dexcom One sensor pack of 3
- Price
- £79.31
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3y ago
Trending
90-day click momentum
SIBIONICS GS3 Continuous Glucose Monitoring (CGM) with Free Overpatch 14-Day Wearable Sensor with Glucose Alarm & AI Meal Analysis Real-Time Spike Insights NFC Connection iOS & Android
- Price
- £43.40
- Rating
- 3.4/5
- Reviews
- 41
- Age
- 4mo ago

Medic Design Co. 360 Twist Sensor Strap Compatible With Dexcom One Plus G7 Sensor CGM Strap Adjustable Armband Multiple Colours Adhesive Free (Black)
- Price
- £13.13
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Dexcom Diabetes Monitoring Sensor for upto 10 days CGM Plus Arrowedge Patch and wipe
- Price
- £45.54
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

Dexcom One Sensor for Diabetes Monitoring 3 sensors and 1 Transmitter
- Price
- £110.34
- Rating
- 2.7/5
- Reviews
- 42
- Age
- 3y ago

Dexcom ONE+ Sensor Starter Bundle (1 Sensor + 1 Applicator) CGM Lasts up to 10 days Smaller Faster
- Price
- £49.65
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Newest
by launch date
SIBIONICS GS3 Continuous Glucose Monitoring (CGM) with Free Overpatch 14-Day Wearable Sensor with Glucose Alarm & AI Meal Analysis Real-Time Spike Insights NFC Connection iOS & Android
- Price
- £43.40
- Rating
- 3.4/5
- Reviews
- 41
- Age
- 4mo ago

Medic Design Co. 360 Twist Sensor Strap Compatible With Dexcom One Plus G7 Sensor CGM Strap Adjustable Armband Multiple Colours Adhesive Free (Black)
- Price
- £13.13
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Dexcom Diabetes Monitoring Sensor for upto 10 days CGM Plus Arrowedge Patch and wipe
- Price
- £45.54
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

sinocare 15-Day Continuous Glucose Monitoring System Less Finger Pricks with iCan CGM APP Output Every 3 Minutes Blood Sugar Monitor 1 Pcs × iCan CGM for UK Diabetes
- Price
- £34.29
- Rating
- 3.0/5
- Reviews
- 145
- Age
- 1y ago

Lingo Continuous Glucose Monitor (CGM) Biosensor & App. Build Healthier Habits with Real-time Glucose Data & Insights. Made by Abbott. Works with iOS and Android. UK Only.
- Price
- £43.10
- Rating
- 3.3/5
- Reviews
- 355
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
4%
- LIMDO39%
- MG Living24%
- Arrowedge12%
- Dexcom One11%
- Lingo7%
- sinocare2%
- Open — no brand owns it (2 brands, 4%)
Demand
Dexcom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Dexcom search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dexcom38K/yr
- dexcom g721K/yr
- dexcom oneplus16K/yr
- dexcom g7 continuous glucose monitor14K/yr
- dexcom one11K/yr
- dexcom g7 sensor4K/yr
- dexcom one+3K/yr
- dexcom one plus3K/yr
Reviews and returns
What reviews say buyers love and hate about Dexcom
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
True it is not particularly cheap
Waste of money
Expensive
Easily comes off
It's stoped working on the 2nd day
Then after a few hours it dies
device not working properly anyway
It never worked
Doesnt work
Poor signal connection
It doesnt connect to the app
will no longer connect
Android compatibility issues
And a third device would not pair
otherwise you cannot pair the device with your phone
Love
Easy to use
Easy to wear
Easy to use and install
Very good health tech
I think it is useful for anyone interested in their health
It shows you what's happening to your blood sugars, how your body interprets and uses food, and your stress levels; it really helps you to stay in control and to know exactly what's going on with your health
Good value for money
Great for the money
worth it
High quality and perfect monitor
Great Product
feels good quality
Ive been really impressed with how well it performs
Worked great for 30 minutes
This works well
Return
2.8% Return rate 2% Fixable by listing
device not working properly anyway
It never worked
Doesnt work
Easily comes off
It's stoped working on the 2nd day
Then after a few hours it dies
Android compatibility issues
And a third device would not pair
otherwise you cannot pair the device with your phone
Poor signal connection
It doesnt connect to the app
will no longer connect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dexcom questions
Answered from the same tracked data.









