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Dexcom

Fail

The top 5 products take 88% of clicks, so Dexcom is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£150K/yr111K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
88%top-5 click share · 8 brands · 29 sellers

Flapen Score

Dexcom against its category

The dotted line is the Health & Personal Care average. Past it, Dexcom is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dexcom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dexcom 111K times last year and spent an estimated £150K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.6%
Market size, estimated
£150Ka year
Peak month
January1.8× the quietest month
Top search term
dexcom38K searches a year

02 · Price

A sale here is worth £51.54.

Listings sell for £51.54 on average, from £13.13 to £110.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £51.54 that is £5K to £13K a year per listing.

Average price
£51.54inside the $15 to $100 sweet spot
Price range
£13.13–£110.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Medical Supplies & Equipment. It carries 82 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#113in Medical Supplies & Equipment
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dexcom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • LIMDO39%
  • MG Living24%
  • Arrowedge12%
  • Dexcom One11%
  • Lingo7%
  • sinocare2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dexcom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Dexcom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dexcom38K/yr
  • dexcom g721K/yr
  • dexcom oneplus16K/yr
  • dexcom g7 continuous glucose monitor14K/yr
  • dexcom one11K/yr
  • dexcom g7 sensor4K/yr
  • dexcom one+3K/yr
  • dexcom one plus3K/yr

Reviews and returns

What reviews say buyers love and hate about Dexcom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.03

True it is not particularly cheap

Waste of money

Expensive

Durability13%−0.53

Easily comes off

It's stoped working on the 2nd day

Then after a few hours it dies

Functionality-Overall10%−0.31

device not working properly anyway

It never worked

Doesnt work

Connectivity-Overall9%−0.25

Poor signal connection

It doesnt connect to the app

will no longer connect

Compatibility-Overall6%−0.11

Android compatibility issues

And a third device would not pair

otherwise you cannot pair the device with your phone

Love

Ease Of Use21%+1.51

Easy to use

Easy to wear

Easy to use and install

Health Monitoring8%+0.87

Very good health tech

I think it is useful for anyone interested in their health

It shows you what's happening to your blood sugars, how your body interprets and uses food, and your stress levels; it really helps you to stay in control and to know exactly what's going on with your health

Value For Money8%−0.03

Good value for money

Great for the money

worth it

Quality-Overall7%

High quality and perfect monitor

Great Product

feels good quality

Efficiency5%+0.38

Ive been really impressed with how well it performs

Worked great for 30 minutes

This works well

Return

2.8% Return rate 2% Fixable by listing

Functionality-Overall26%▆▇██▆▆

device not working properly anyway

It never worked

Doesnt work

Durability13%▃▄▄▅▆█

Easily comes off

It's stoped working on the 2nd day

Then after a few hours it dies

Defective Material/Parts12%▆█▅▅█▅
Compatibility-Overall12%█▆▅▅▄▆

Android compatibility issues

And a third device would not pair

otherwise you cannot pair the device with your phone

Connectivity-Overall11%█▇█▆▅▇

Poor signal connection

It doesnt connect to the app

will no longer connect

FAQ

Common Dexcom questions

Answered from the same tracked data.