Skip to content

Devils Claw

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $49K a year here, so Devils Claw is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£49K/yr41K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
68%top-5 click share · 16 brands · 50 sellers

Flapen Score

Devils Claw against its category

The dotted line is the Health & Personal Care average. Past it, Devils Claw is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devils Claw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Devils Claw 41K times last year and spent an estimated £49K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
10.4%
Market size, estimated
£49Ka year
Peak month
September1.3× the quietest month
Top search term
devils claw36K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.94 to £24.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.94–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,278 within Over-the-Counter Medication. It carries 380 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#1,278in Over-the-Counter Medication
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Devils Claw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

21%

  • ECO-VITS27%
  • Natures Aid22%
  • Hepatica12%
  • Black Swan supplements8%
  • A.Vogel6%
  • Nutrivity4%

Demand

Devils Claw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Devils Claw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.28

Did not work. Not effective

Not effective

Less effective compare to h/b similar product

Inflammation11%−0.06

swelling has decreasef a lot

Joint Pain11%+1.03

Not sure if its working- maybe have to use it for a long time- it hasnt been 12 weeks yet so still getting bad arthritic pain

Pain Relief-Overall11%−0.11

didnt really quell the pain

Suppose to work for pain relief

Smell11%−0.11

odd smelling chemicals

Love

Value For Money26%+1.52

Great capsules, value for money

Worth the money

Good price

Quality-Overall26%+1.27

good quality

Great product

It's a good product and everyone can look for it and buy

Joint Pain18%+1.03

Great with joints

helps ease joint pain

Eases the joint pain in her hands

Advertised Vs Actual Product9%+0.55

Says what it does

Does what it says on the package

Efficiency6%+0.36

It works very well

FAQ

Common Devils Claw questions

Answered from the same tracked data.