devils claw
Worth a lookShows low returns (0.0%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Great380.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£4.94–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, devils claw is a £49K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
devils claw market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £46K–£58K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #1,278
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 67%
- Out of stock
- 5.9%
- Avg brand age
- 78 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
50
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
21%
- ECO-VITS27%
- Natures Aid22%
- Hepatica12%
- Black Swan supplements8%
- A.Vogel6%
- Nutrivity4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top devils claw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Aid JointEeze Devils Claw 300mg High Strength Herbal Tablets Supports Joint Health & Mobility Vegan Gluten-Free Non-GMO THR Registered Traditional Remedy 90 Tablets
Natures Aid£7.864.2★1,766 rev
Devils Claw 8000mg 120 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support
ECO-VITS£15.004.2★76 rev
Devils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support
ECO-VITS£6.224.2★8 rev
Hepatica Devils Claw (Harpagophytum Procumbens) 5 000mg Equivalent | 500mg 10:1 Root Extract | 120 Vegan Capsules | 4-Month Supply | 3rd Party Lab Tested
Hepatica£15.634.2★411 rev
Black Swan Devils Claw Tablets - 3000mg Antioxidant Formula Anti Inflammation Joints Digestive Health Muscle Pain Relief Natural Herbal Supplement - 30 Tabs 1 Month Supply
Black Swan supplements£4.974.1★29 rev
Newest
by launch dateDevils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support
ECO-VITS£6.228 rev
Swanson Full Spectrum Devils Claw 500mg High-Dose 100 Capsules SOYA-Free Gluten-Free GMO-Free
Swanson£10.7613 rev
VITA PHARMA Devils Claw 5000mg 60 Capsules
Vita Pharma£7.923 rev
Vegavero Organic Devils Claw Capsules | 4 995 mg (3:1 Extract) Daily | 90 Capsules | NO Additives | Natural Joint Support | Harpagophytum with 2 7% Harpagoside | Vegan
Vegavero£16.17304 rev
Dulac Devils Claw Gel 98% Extra Strong Muscle and Joint Massage 500 ml
DULÀC FARMACEUTICI 1982£18.252,293 rev
Trending
90-day click momentumDevils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support
ECO-VITS£6.224.2★
Blooming - Liquid Devils Claw (250ml)
Vital£11.554.4★
Nutrivity Devils Claw 2200mg Natural Joint Back & Muscle Pain Relief Supports Mobility Flexibility & Anti Inflammatory Properties Herbal Supplement for Aches & Stiffness 30 Vegan Capsules
Nutrivity£9.094.3★
VITA PHARMA Devils Claw 5000mg 60 Capsules
Vita Pharma£7.924.3★
A.Vogel Devils Claw Harpagophytum Drops (50ml)
A.Vogel£11.334.4★
What buyers say about devils claw
What buyers praise and complain about, mined from review topics.What buyers love
“Great capsules, value for money”
“good quality”
“Great with joints”
“Says what it does”
“It works very well”
“Anti inflammatory”
“Followed instructions”
What buyers complain about
“Did not work. Not effective”
“swelling has decreasef a lot”
“Not sure if its working- maybe have to use it for a long time- it hasnt been 12 weeks yet so still getting bad arthritic pain”
“didnt really quell the pain”
“odd smelling chemicals”
“Waste of money”
“Although the writing on the bottle was not written in in English”
“Looks and feels exactly like gravel, dont want to even try feeding it as I think horse is going to crack a tooth on it”
Common questions
- Is devils claw profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the devils claw niche?
- 16 brands and 50 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in devils claw?
- Top complaints mined from reviews: Functionality-Overall, Inflammation, Joint Pain. The return rate is 0.0%.
- When does demand for devils claw peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the devils claw niche?
- Listings span £4.94–£24.13; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.