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Devils Claw

Devils Claw shows low returns (0.0%), but a small market ($49K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 12Growth 23Conversion 89Competition 29Returns 100Price range 48Avg price 46Brand share 50Review moat 81Quality gap 73
This niche Category average

Is Devils Claw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Devils Claw is a £49K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.

Devils Claw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 10.4% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr5K
Search volume / yr-3.8%41K
Conversion rate10.4%
Avg price£11.57

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 50
Top-5 product click share68%
Open market25%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews380

Top Devils Claw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

21%

  • ECO-VITS27%
  • Natures Aid22%
  • Hepatica12%
  • Black Swan supplements8%
  • A.Vogel6%
  • Nutrivity4%

Devils Claw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR10.4%Products21Brands16Top 5 Brands75%OOS Rate5.9%Rating4.3★Reviews380Avg BSR#1,278
1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

What reviews say buyers love and hate about Devils Claw

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money26%

Great capsules, value for money

Quality-Overall26%

good quality

Joint Pain18%

Great with joints

Advertised Vs Actual Product9%

Says what it does

Efficiency6%

It works very well

What buyers complain about

89% of reviews
Functionality-Overall28%

Did not work. Not effective

Inflammation11%

swelling has decreasef a lot

Joint Pain11%

Not sure if its working- maybe have to use it for a long time- it hasnt been 12 weeks yet so still getting bad arthritic pain

Pain Relief-Overall11%

didnt really quell the pain

Smell11%

odd smelling chemicals

Common Devils Claw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Devils Claw 50/100 on Amazon United Kingdom — Worth a look. The niche generates £49K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Devils Claw on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.