Is Dermoplast Spray Postpartum profitable to sell on Amazon United Kingdom?

Flapen scores Dermoplast Spray Postpartum 40 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £293K a year across 8 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -26.2% in the last 90 days.

How competitive is the Dermoplast Spray Postpartum niche on Amazon United Kingdom?

3 brands and 14 sellers compete in Dermoplast Spray Postpartum on Amazon United Kingdom. The top 5 Dermoplast Spray Postpartum products take 89% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Dermoplast Spray Postpartum?

Dermoplast Spray Postpartum buyers on Amazon United Kingdom complain most about Value For Money, Leak-Proof, and Pain Relief-Overall. Returns run at 1.3% of orders.

When does demand for Dermoplast Spray Postpartum peak?

Search demand for Dermoplast Spray Postpartum on Amazon United Kingdom peaks in Feb, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Dermoplast Spray Postpartum niche?

Dermoplast Spray Postpartum sells for £16.29 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £9.77 to £26.39. The average product has 1,519 reviews, the count a new listing must catch up to.

Dermoplast Spray Postpartum

Fail

The top 5 brands take 100% of clicks, so Dermoplast Spray Postpartum is a Fail.

Flapen Score: 40
40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size: £293K/yr251K searches / yr
90-day growth: -26.2%search demand this quarter
Competition: 89%top-5 click share · 3 brands · 14 sellers

Flapen Score

Dermoplast Spray Postpartum against its category

The dotted line is the Health & Personal Care average. Past it, Dermoplast Spray Postpartum is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Dermoplast Spray Postpartum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dermoplast Spray Postpartum 251K times last year and spent an estimated £293K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months: 251K
Growth, 90 days vs prior 90: -26.2%
Conversion, latest week: 7.2%
Market size, estimated: £293Ka year
Peak month: February1.6× the quietest month
Top search term: spritz for bits76K searches a year

02 · Price

A sale here is worth £16.29.

Listings sell for £16.29 on average, from £9.77 to £26.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £16.29 that is £16K to £20K a year per listing.

Average price: £16.29inside the $15 to $100 sweet spot
Price range: £9.77–£26.39
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 1,000–1,250
Revenue per listing a year: £16K–£20K
Returns: 1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #598 within Intimate Hygiene. It carries 1,519 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #598in Intimate Hygiene
Average rating: 4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,519per listing
Listings tracked: 8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 47 months

Products

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

My Expert Midwife83%
Frida Mom10%
Lansinoh8%
Open — no brand owns it (0%)

Demand

Dermoplast Spray Postpartum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

What reviews say buyers love and hate about Dermoplast Spray Postpartum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.06

Expensive

Overpriced

Waste of money

Leak-Proof7%

it has leaked out

Pain Relief-Overall7%−0.04

But, it doesn't give the relief from pain too much

Smell7%−0.01

Product does have a strong smell which does give me the ick after a while

Quality-Overall7%+1.59

Disappointed in this product given how great their other products are

Love

Quality-Overall37%+1.59

Good quality and perfect for pregnancy

Good quality items

Great product thanks

Value For Money15%−0.06

Worth all the money

Value money

Worth every penny

Ease Of Use7%+0.69

easy to use

Very soothing down below easy to use

Advertised Vs Actual Product7%+0.69

It my hope was expected

Does what it claims

Gifting Purpose6%+0.42

Lovely gift

This is a Glow Mama Glow gift set for pregnant people/new mums

A lovely gift for my best friend

Return

1.3% Return rate 14% Fixable by listing

Leak-Proof29%▅█▅▆▄▅

it has leaked out

Product Condition14%▁▄██▄▇

Functionality-Overall10%▁▂▁▂▃█

I heard it works for others but sadly it didnt help.

Advertised Vs Actual Product8%▆▄█▁▄▁

Defective Material/Parts4%█▁▄▁▅▅

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FAQ

Common Dermoplast Spray Postpartum questions

Answered from the same tracked data.

Categories

Dermoplast Spray Postpartum

Dermoplast Spray Postpartum against its category

The Dermoplast Spray Postpartum market on Amazon at a glance