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Dermoplast Spray Postpartum

brand-locked demand (top 5 brands take 100% of clicks) — Dermoplast Spray Postpartum doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 51Growth 12Conversion 76Competition 9Returns 89Price range 69Avg price 78Brand share 0Review moat 50Quality gap 25
This niche Category average

Is Dermoplast Spray Postpartum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dermoplast Spray Postpartum is a £293K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Dermoplast Spray Postpartum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 7.2% of searches end in a purchase.

£293K

revenue / yr

Units sold / yr13K
Search volume / yr-26.2%251K
Conversion rate7.2%
Avg price£16.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 14
Top-5 product click share89%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,519

Top Dermoplast Spray Postpartum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£44K£88K£132K£176K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • My Expert Midwife83%
  • Frida Mom10%
  • Lansinoh8%
  • Open — no brand owns it (0%)

Dermoplast Spray Postpartum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR7.2%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,519Avg BSR#598
6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Dermoplast Spray Postpartum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spritz for bits76K/yr
  • my expert midwife37K/yr
  • expert midwife28K/yr
  • spritz for bits expert midwife15K/yr
  • dermoplast spray postpartum20K/yr
  • perineal spray9K/yr
  • dermoplast spray7K/yr
  • sprits for bitz7K/yr
  • dermoplast9K/yr
  • witch hazel foam6K/yr

What reviews say buyers love and hate about Dermoplast Spray Postpartum

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall37%

Good quality and perfect for pregnancy

Value For Money15%

Worth all the money

Ease Of Use7%

easy to use

Advertised Vs Actual Product7%

It my hope was expected

Gifting Purpose6%

Lovely gift

What buyers complain about

87% of reviews
Value For Money25%

Expensive

Leak-Proof7%

it has leaked out

Pain Relief-Overall7%

But, it doesn't give the relief from pain too much

Smell7%

Product does have a strong smell which does give me the ick after a while

Quality-Overall7%

Disappointed in this product given how great their other products are

Dermoplast Spray Postpartum return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Product Condition
14%
3Functionality-Overall
10%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
4%

Common Dermoplast Spray Postpartum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dermoplast Spray Postpartum 40/100 on Amazon United Kingdom — Skip it. The niche generates £293K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -26.2% over the last 90 days.
Search demand for Dermoplast Spray Postpartum on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.