dermoplast spray postpartum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.29avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good£9.77–£26.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£293K£293K/yr · 251K searches
Review moat
Okay1,519.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dermoplast spray postpartum is a £293K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dermoplast spray postpartum market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £163K–£204K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- My Expert Midwife83%
- Frida Mom10%
- Lansinoh8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top dermoplast spray postpartum search terms
- spritz for bits76K/yr
- my expert midwife37K/yr
- expert midwife28K/yr
- spritz for bits expert midwife15K/yr
- dermoplast spray postpartum20K/yr
- perineal spray9K/yr
- dermoplast spray7K/yr
- sprits for bitz7K/yr
- dermoplast9K/yr
- witch hazel foam6K/yr
Top dermoplast spray postpartum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Expert Midwife Spritz for Bits Cooling Relief Spray - 100ml
My Expert Midwife£10.364.6★4,655 rev
Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling and Hemorrhoid 5 Fl Oz
Frida Mom£10.234.6★1,653 rev
My Expert Midwife Just For Bits Birth & Recovery Essentials (Pack of 2)
My Expert Midwife£17.304.6★4,655 rev
Lansinoh Organic Perineal Spray - 100ml - Cooling Post-Birth Relief
Lansinoh£9.774.6★617 rev
My Expert Midwife Bits & Nips Birth & Recovery Essentials (Pack of 2)
My Expert Midwife£17.684.6★113 rev
Newest
by launch date
My Expert Midwife Glow Mama Glow Self-Care Gift Set
My Expert Midwife£26.3934 rev
My Expert Midwife Stretch Mark & Scar Cream - 150ml
My Expert Midwife£12.73180 rev
My Expert Midwife Spritz for Bits Cooling Relief Spray - 100ml
My Expert Midwife£10.364,655 rev
My Expert Midwife Birth and Postpartum Recovery Essentials (Pack of 2)
My Expert Midwife£25.83246 rev
My Expert Midwife Just For Bits Birth & Recovery Essentials (Pack of 2)
My Expert Midwife£17.304,655 rev
Trending
90-day click momentumMy Expert Midwife Bits & Nips Birth & Recovery Essentials (Pack of 2)
My Expert Midwife£17.684.6★
My Expert Midwife Stretch Mark & Scar Cream - 150ml
My Expert Midwife£12.734.4★
Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling and Hemorrhoid 5 Fl Oz
Frida Mom£10.234.6★
My Expert Midwife Spritz for Bits Cooling Relief Spray - 100ml
My Expert Midwife£10.364.6★
My Expert Midwife Glow Mama Glow Self-Care Gift Set
My Expert Midwife£26.394.7★
What buyers say about dermoplast spray postpartum
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and perfect for pregnancy”
“Worth all the money”
“easy to use”
“It my hope was expected”
“Lovely gift”
“Smells nice”
“Ordered this for my friend as she couldnt get her hands on any love this product she couldnt live without it great value was comforting for her”
“helped numb stitch pain”
“Easy to use and store, very soothing and refreshing, a must have”
“good cooling feeling”
What buyers complain about
“Expensive”
“it has leaked out”
“But, it doesn't give the relief from pain too much”
“Product does have a strong smell which does give me the ick after a while”
“Disappointed in this product given how great their other products are”
“Very concern on the hygiene issue”
“I heard it works for others but sadly it didnt help.”
“Pump doesn't work”
“Too thick to use”
“But too much can cause the wound to become itchy”
Top return reasons
Common questions
- Is dermoplast spray postpartum profitable to sell on Amazon United Kingdom?
- The niche generates £293K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the dermoplast spray postpartum niche?
- 3 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dermoplast spray postpartum?
- Top complaints mined from reviews: Value For Money, Leak-Proof, Pain Relief-Overall. The return rate is 1.3%.
- When does demand for dermoplast spray postpartum peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the dermoplast spray postpartum niche?
- Listings span £9.77–£26.39; the average listing price is £16.29 (sweet spot $15–$100). The average incumbent carries 1,519 reviews — the moat a new listing must climb.