Depend Incontinence Pants Women
FailThe top 5 brands take 100% of clicks, so Depend Incontinence Pants Women is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £90K/yr33K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 28 sellers
Flapen Score
Depend Incontinence Pants Women against its category
The dotted line is the Health & Personal Care average. Past it, Depend Incontinence Pants Women is stronger. Inside it, weaker.
Market
The Depend Incontinence Pants Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Depend Incontinence Pants Women 33K times last year and spent an estimated £90K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £90Ka year
- Top search term
- depend incontinence pants women20K searches a year
02 · Price
A sale here is worth £19.55.
Listings sell for £19.55 on average, from £6.74 to £31.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £19.55 that is £5K to £10K a year per listing.
- Average price
- £19.55inside the $15 to $100 sweet spot
- Price range
- £6.74–£31.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Intimate Hygiene. It carries 1,085 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Intimate Hygiene
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Depend Incontinence Pants Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Depend Comfort Protect Incontinence Pants for Women Large - 9 Count ( Pack of 3)
- Price
- £16.05
- Rating
- 4.3/5
- Reviews
- 2,732
- Age
- 9y ago

Depend Comfort Protect Incontinence Pants for Women Extra-Large - 27 Pants
- Price
- £16.09
- Rating
- 4.3/5
- Reviews
- 2,732
- Age
- 9y ago

Depend Comfort Protect Incontinence Pants for Women Small/Medium - 60 Pants
- Price
- £28.94
- Rating
- 4.6/5
- Reviews
- 803
- Age
- 10y ago

Depend Maximum Overnight Incontinence Pads for Women - 36 Pads
- Price
- £15.23
- Rating
- 4.4/5
- Reviews
- 1,602
- Age
- 6y ago

Depend Female Large 54 Pants
- Price
- £31.88
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 9y ago
Trending
90-day click momentum
Depend Comfort Protect Incontinence Pants for Women Large - 54 Pants
- Price
- £30.51
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 10y ago

Depend Extra Incontinence Pads for Women - 60 Pads
- Price
- £15.44
- Rating
- 4.4/5
- Reviews
- 1,602
- Age
- 6y ago

Depend Comfort Protect Incontinence Pants for Men Large/Extra-Large - 54 Pants
- Price
- £30.63
- Rating
- 4.3/5
- Reviews
- 1,694
- Age
- 10y ago

Depend Underwear Absorbent Absorption Normal Size S/M Women 60 Units
- Price
- £30.69
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 8y ago

Depend Comfort Protect Incontinence Pants for Women Large - 9 Count ( Pack of 3)
- Price
- £16.05
- Rating
- 4.3/5
- Reviews
- 2,732
- Age
- 9y ago
Newest
by launch date
Depend Maximum Overnight Incontinence Pads for Women - 36 Pads
- Price
- £15.23
- Rating
- 4.4/5
- Reviews
- 1,602
- Age
- 6y ago

Depend Super Incontinence Pads for Women - 48 Pads
- Price
- £16.08
- Rating
- 4.4/5
- Reviews
- 1,602
- Age
- 6y ago

Depend Extra Incontinence Pads for Women - 60 Pads
- Price
- £15.44
- Rating
- 4.4/5
- Reviews
- 1,602
- Age
- 6y ago

Depend Underwear Absorbent Absorption Normal Size S/M Women 60 Units
- Price
- £30.69
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 8y ago

Depend Female Small/Medium 60 Count (Pack of 1)
- Price
- £30.40
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Depend83%
- HUGGIES15%
- Kimberly-Clark1%
- Open — no brand owns it (0%)
Demand
Depend Incontinence Pants Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Depend Incontinence Pants Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- depend incontinence pants women20K/yr
- depend4K/yr
- depends for women4K/yr
- depend incontinence pads women4K/yr
Reviews and returns
What reviews say buyers love and hate about Depend Incontinence Pants Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But they are not absorbent and leak
Liquid is not one way/ not fully absorbed
The fit was fine just not absorbency stated
Incorrect sizing
at best they are a medium
Bought these in size XL they are a bit loose so will buy Large next time
no protection at all
a trip away just tried ad had a short nap result wet bed wet nightie worse product I have ever had no use at all
Suitable for some leakage as a precaution should not be relied on overnight as they are most def not suitable
they leaked 3 times out of 4
so thin leaked all the time
Love
They fit well
They are true to size
size fits exactly comfortable
fit comfortably
comfortable to wear
Very comfy and easy to wear
The Best on the market
totally reliable
Great product
Great value
Value of money
Reasonably priced
does not leak
with no leakage or absorbency issues
Leak proof
Return
0.0% Return rate 100% Fixable by listing
Incorrect sizing
at best they are a medium
Bought these in size XL they are a bit loose so will buy Large next time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Depend Incontinence Pants Women questions
Answered from the same tracked data.









