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Depend Incontinence Pants Women

Fail

The top 5 brands take 100% of clicks, so Depend Incontinence Pants Women is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£90K/yr33K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
66%top-5 click share · 3 brands · 28 sellers

Flapen Score

Depend Incontinence Pants Women against its category

The dotted line is the Health & Personal Care average. Past it, Depend Incontinence Pants Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Depend Incontinence Pants Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Depend Incontinence Pants Women 33K times last year and spent an estimated £90K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
14.1%
Market size, estimated
£90Ka year
Top search term
depend incontinence pants women20K searches a year

02 · Price

A sale here is worth £19.55.

Listings sell for £19.55 on average, from £6.74 to £31.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £19.55 that is £5K to £10K a year per listing.

Average price
£19.55inside the $15 to $100 sweet spot
Price range
£6.74–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Intimate Hygiene. It carries 1,085 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#143in Intimate Hygiene
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,085per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Depend Incontinence Pants Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Depend83%
  • HUGGIES15%
  • Kimberly-Clark1%
  • Open — no brand owns it (0%)

Demand

Depend Incontinence Pants Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Depend Incontinence Pants Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • depend incontinence pants women20K/yr
  • depend4K/yr
  • depends for women4K/yr
  • depend incontinence pads women4K/yr

Reviews and returns

What reviews say buyers love and hate about Depend Incontinence Pants Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Absorbency23%−0.21

But they are not absorbent and leak

Liquid is not one way/ not fully absorbed

The fit was fine just not absorbency stated

Size-Overall15%+0.62

Incorrect sizing

at best they are a medium

Bought these in size XL they are a bit loose so will buy Large next time

Protection10%−0.10

no protection at all

Sleep Quality10%−0.09

a trip away just tried ad had a short nap result wet bed wet nightie worse product I have ever had no use at all

Leak-Proof8%

Suitable for some leakage as a precaution should not be relied on overnight as they are most def not suitable

they leaked 3 times out of 4

so thin leaked all the time

Love

Size-Overall21%+0.62

They fit well

They are true to size

size fits exactly comfortable

Comfort-Overall19%+1.20

fit comfortably

comfortable to wear

Very comfy and easy to wear

Quality-Overall17%+1.14

The Best on the market

totally reliable

Great product

Value For Money14%+0.94

Great value

Value of money

Reasonably priced

Leak-Proof10%

does not leak

with no leakage or absorbency issues

Leak proof

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

Incorrect sizing

at best they are a medium

Bought these in size XL they are a bit loose so will buy Large next time

FAQ

Common Depend Incontinence Pants Women questions

Answered from the same tracked data.