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Denture Brush

Fail

Prices span $2.59–$13.13, mostly outside the sweet spot, so Denture Brush is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£52K/yr60K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
57%top-5 click share · 17 brands · 44 sellers

Flapen Score

Denture Brush against its category

The dotted line is the Health & Personal Care average. Past it, Denture Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denture Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denture Brush 60K times last year and spent an estimated £52K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
17.3%
Market size, estimated
£52Ka year
Top search term
denture brush40K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.59 to £13.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.98 that is £1K to £2K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.59–£13.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #52 within Dental Care. It carries 455 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#52in Dental Care
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Denture Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

44

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

22%

  • Dental Aesthetics26%
  • Wisdom26%
  • Y-Kelin11%
  • KYNZA8%
  • Jatipy4%
  • YQQYG4%

Demand

Denture Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Denture Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denture brush40K/yr
  • denture toothbrush6K/yr
  • denture brushes for cleaning false teeth6K/yr
  • denture brushes4K/yr
  • denture cleaning brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Denture Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel28%−0.17

Bristles are quite hard

Not soft

These brushes are not hard they are soft

Oral Hygiene10%+1.34

Wont risk using on my dentures incase they damage them

my old tooth wasnt doing the job

Functionality-Overall7%−0.06

It did not work for me

Ease Of Cleaning7%−0.03

Quite disappointed to find that the bristles are too soft to provide an effective cleaning solution and the size and shape are not suited for their purpose

do not remove plaque

Size-Overall7%−0.04

Toothbrush head too wide

Love

Value For Money19%+1.00

Good price

Excellent value for money

well packed excellent value

Oral Hygiene18%+1.34

Perfect for dentures

Lovely does job well for teeth

Good tooth brush

Quality-Overall15%+0.73

They are well made

A good quality brush

Excellent product

Ease Of Use10%−0.01

Easy to use

Easy to hold

definitely easy hold

Advertised Vs Actual Product7%+0.59

Thank you just what I needed

Does the Job

As described

Return

0.1% Return rate 83% Fixable by listing

Size-Overall83%▁█▁█▁█

Toothbrush head too wide

Ease Of Cleaning17%█▁▁▁▁▁

Quite disappointed to find that the bristles are too soft to provide an effective cleaning solution and the size and shape are not suited for their purpose

do not remove plaque

FAQ

Common Denture Brush questions

Answered from the same tracked data.