Dental Tools
MaybeReturns run at only 0.4% of orders. But demand is soft, at -18.6% this quarter, so Dental Tools is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £167K/yr175K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 25 sellers
Flapen Score
Dental Tools against its category
The dotted line is the Health & Personal Care average. Past it, Dental Tools is stronger. Inside it, weaker.
Market
The Dental Tools market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Tools 175K times last year and spent an estimated £167K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £167Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- dental tools95K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £1.23 to £38.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.08 that is £7K to £9K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £1.23–£38.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 2,748 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #33in Dental Care
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,748per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Dental Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OCBA Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
- Price
- £6.07
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 5y ago

GTEX Plaque Remover for Teeth 5PC Dental Tools Kit for Teeth Cleaning Plaque Removal Tartar Remover for Teeth Dental Plaque Removal Tool Dental Mirror Teeth Cleaning Kit for Home Use
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 5y ago

GTEX Plaque Remover for Teeth - 6Pcs Dental Care Kit for Teeth Cleaning - Plaque Removal Tartar Remover Stainless Steel Tongue Scraper Tool for Home Use
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 1,498
- Age
- 4y ago

OCBA Plaque Remover for Teeth Cleaning Kit Stainless Steel Dental Plaque Removal Tool including Dentist mirror for Personal and Home Use
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 3,755
- Age
- 5y ago

HOKIN Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
- Price
- £7.11
- Rating
- 4.4/5
- Reviews
- 22,078
- Age
- 5y ago
Trending
90-day click momentum
Safe and Sound Dental Mirror and Pick Tool Set
- Price
- £1.23
- Rating
- 3.6/5
- Reviews
- 586
- Age
- 8y ago

GTEX Plaque Remover for Teeth 5PC Dental Tools Kit for Teeth Cleaning Plaque Removal Tartar Remover for Teeth Dental Plaque Removal Tool Dental Mirror Teeth Cleaning Kit for Home Use
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 5y ago

SS INSTRUMENTX Plaque Remover for Teeth Cleaning with Tongue Cleaner 5 Pcs Stainless Steel Dental Tools with Tartar and Calculus Removal for at-Home Personal Use Men Women and Kids
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 11mo ago

Dental Oral Care Plaque Remover Personal Care Tools Dental Floss Teeth Whitening Calculus Removal Cleaning Kit/Set
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 7mo ago

OCBA Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
- Price
- £6.07
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 5y ago
Newest
by launch date
Dental Oral Care Plaque Remover Personal Care Tools Dental Floss Teeth Whitening Calculus Removal Cleaning Kit/Set
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 7mo ago

Zovira Oral Care Kit
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago

12 Piece Stainless Steel Wax Carver Tool Set Double Ended
- Price
- £8.50
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 10mo ago

SS INSTRUMENTX Plaque Remover for Teeth Cleaning with Tongue Cleaner 5 Pcs Stainless Steel Dental Tools with Tartar and Calculus Removal for at-Home Personal Use Men Women and Kids
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 11mo ago

Dentist Toys for Kids - Doctor Role Play Set for Toddlers 3-5
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
18%
- OCBA27%
- GTEX25%
- HOKIN16%
- Foxian5%
- Generic4%
- MJW4%
Demand
Dental Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dental Tools search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dental tools95K/yr
- dentist tools35K/yr
- dental kit22K/yr
- dentist kit11K/yr
- dental kits for adults9K/yr
- dental tool3K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Tools
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
to my surprise the items are of substandard quality
Not fit for purpose due to low quality or substandard workmanship
Sharper than a sewing needle
Too sharp
Sharp tools that would cause serious harm if misused
I didn't buy this as a dentistry tool
I think if you have a build up of tartar etc you dont have the best oral hygiene
wont cooperate with the dentist
Not as described
Misleading claims
Not as advertised
still wont turn on
Don't work
Unfortunately not effective
Love
Appears good quality tools in a zip pouch
Nice quality set of tools at a good price
Excellent product
Great value
Fair price
Best money spent
Helps to keep teeth clean
this is a great option for taking care of your teeth youself
Wife says they help to keep her teeth clean
Works just fine
it seems to do the job
As described
Easy to use
Its operation is straightforward
Easy on your skills
Return
0.4% Return rate 16% Fixable by listing
still wont turn on
Don't work
Unfortunately not effective
Poor quality
to my surprise the items are of substandard quality
Not fit for purpose due to low quality or substandard workmanship
Not as described
Misleading claims
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Tools questions
Answered from the same tracked data.









