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Dental Tools

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -18.6% this quarter, so Dental Tools is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£167K/yr175K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
60%top-5 click share · 15 brands · 25 sellers

Flapen Score

Dental Tools against its category

The dotted line is the Health & Personal Care average. Past it, Dental Tools is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Tools market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Tools 175K times last year and spent an estimated £167K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
10.5%
Market size, estimated
£167Ka year
Peak month
February1.3× the quietest month
Top search term
dental tools95K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £1.23 to £38.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.08 that is £7K to £9K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£1.23–£38.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 2,748 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#33in Dental Care
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,748per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dental Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

18%

  • OCBA27%
  • GTEX25%
  • HOKIN16%
  • Foxian5%
  • Generic4%
  • MJW4%

Demand

Dental Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dental Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental tools95K/yr
  • dentist tools35K/yr
  • dental kit22K/yr
  • dentist kit11K/yr
  • dental kits for adults9K/yr
  • dental tool3K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Tools

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.85

Poor quality

to my surprise the items are of substandard quality

Not fit for purpose due to low quality or substandard workmanship

Sharpness10%−0.11

Sharper than a sewing needle

Too sharp

Sharp tools that would cause serious harm if misused

Oral Hygiene8%+0.71

I didn't buy this as a dentistry tool

I think if you have a build up of tartar etc you dont have the best oral hygiene

wont cooperate with the dentist

Advertised Vs Actual Product7%−0.04

Not as described

Misleading claims

Not as advertised

Functionality-Overall6%−0.07

still wont turn on

Don't work

Unfortunately not effective

Love

Quality-Overall25%+0.85

Appears good quality tools in a zip pouch

Nice quality set of tools at a good price

Excellent product

Value For Money16%+1.26

Great value

Fair price

Best money spent

Oral Hygiene14%+0.71

Helps to keep teeth clean

this is a great option for taking care of your teeth youself

Wife says they help to keep her teeth clean

Advertised Vs Actual Product10%−0.04

Works just fine

it seems to do the job

As described

Ease Of Use8%+0.47

Easy to use

Its operation is straightforward

Easy on your skills

Return

0.4% Return rate 16% Fixable by listing

Functionality-Overall26%▆▅██▇▄

still wont turn on

Don't work

Unfortunately not effective

Quality-Overall15%██▆▄▆▇

Poor quality

to my surprise the items are of substandard quality

Not fit for purpose due to low quality or substandard workmanship

Charging10%▂▁█▅▇▃
Advertised Vs Actual Product8%▇▄▄▇▆█

Not as described

Misleading claims

Not as advertised

Product Condition4%█▁▃▅▄▃

FAQ

Common Dental Tools questions

Answered from the same tracked data.