Dental Tape
MaybeBuyers convert on 20.1% of searches. But the top 5 brands take 100% of clicks, so Dental Tape is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £683K/yr431K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 209 sellers
Flapen Score
Dental Tape against its category
The dotted line is the Health & Personal Care average. Past it, Dental Tape is stronger. Inside it, weaker.
Market
The Dental Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Tape 431K times last year and spent an estimated £683K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
20.1% of searches ended in a purchase last week.
Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £683K a year.
- Searches, last 12 months
- 431K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 20.1%
- Market size, estimated
- £683Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- oral b floss108K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £1.42 to £23.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £1.42–£23.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £32K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 3,296 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 4.5%
- Average rank
- #40in Dental Care
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,296per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dental Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape 25m - Pack of 3
- Price
- £9.26
- Rating
- 4.7/5
- Reviews
- 9,595
- Age
- 9y ago

Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 1,164
- Age
- 2y ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago
Trending
90-day click momentum
Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago

Oral B Satin Tape 25m Mint
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 9,595
- Age
- 19y ago
Newest
by launch date
Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago

Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)
- Price
- £7.67
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
209
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- Oral-B90%
- NFIBIS5%
- XEEMYX3%
- Generic1%
- UltraDEX1%
- Open — no brand owns it (0%)
Demand
Dental Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Search terms
Top Dental Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b floss108K/yr
- dental tape56K/yr
- oral b satin tape30K/yr
- oral b satin tape dental floss35K/yr
- dental floss tape27K/yr
- oral b dental floss28K/yr
- floss tape20K/yr
- satin tape floss12K/yr
- satin floss13K/yr
- floss oral b15K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The floss doesnt work properly
oh my I was so worried for my gums
Inferior quality to normal Oral B
Reduce the quality
Cheap quality
Bad quality
broken within a week of use
Break easily
broke really quickly
too thick for my teeth
They are on the thin side
Too thick
Frustrating to use
hard to use
Hard to pull out
Love
This might be suitable for people with very healthy gums
Performs well & keeps teeth in order
Great for dental hygiene
Excellent item and quality speedy delivery highly recommended
Excellent Product
Good quality prompt delivery
Good value for money
Decent price
Great value
Did its job
As described
Just what i need
Easy to use
Makes it easier
easy to handle
Return
0.1% Return rate 42% Fixable by listing
Reduce the quality
Cheap quality
Bad quality
The floss doesnt work properly
oh my I was so worried for my gums
Inferior quality to normal Oral B
broken within a week of use
Break easily
broke really quickly
too thick for my teeth
They are on the thin side
Too thick
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Tape questions
Answered from the same tracked data.









