dental tape
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£683K£683K/yr · 431K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.42–£23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,296.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dental tape is a £683K/yr Amazon United Kingdom market (431K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dental tape market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £788K–£985K
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 50%
- Out of stock
- 4.5%
- Avg brand age
- 46 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
209
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- Oral-B90%
- NFIBIS5%
- XEEMYX3%
- Generic1%
- UltraDEX1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Top dental tape search terms
- oral b floss108K/yr
- dental tape56K/yr
- oral b satin tape30K/yr
- oral b satin tape dental floss35K/yr
- dental floss tape27K/yr
- oral b dental floss28K/yr
- floss tape20K/yr
- satin tape floss12K/yr
- satin floss13K/yr
- floss oral b15K/yr
Top dental tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
Oral-B£5.814.2★87 rev
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
Oral-B£2.314.2★87 rev
Oral-B Satin Tape 25m - Pack of 3
Oral-B£9.264.7★9,595 rev
Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m
Oral-B£3.084.3★1,164 rev
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
Oral-B£3.544.4★131 rev
Newest
by launch date
Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
Generic£8.236 rev
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
Oral-B£2.3187 rev
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
Oral-B£5.8187 rev
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
Oral-B£3.54131 rev
Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)
NFIBIS£7.6730 rev
Trending
90-day click momentumOral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
Generic£8.234.2★
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
Oral-B£2.314.2★
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
Oral-B£5.814.2★
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
Oral-B£3.544.4★
Oral B Satin Tape 25m Mint
Oral-B£2.354.7★
What buyers say about dental tape
What buyers praise and complain about, mined from review topics.What buyers love
“This might be suitable for people with very healthy gums”
“Excellent item and quality speedy delivery highly recommended”
“Good value for money”
“Did its job”
“Easy to use”
“Great tape”
“it tastes delicious”
“This has the added bonus that it comes in mint flavour too, great”
“Helps clean between teeth effectively”
“Helps clean between teeth effectively”
What buyers complain about
“The floss doesnt work properly”
“Reduce the quality”
“broken within a week of use”
“too thick for my teeth”
“Frustrating to use”
“It's expensive”
“Tastes very false”
“seems like a cheap plastic material”
“very weak tape”
“doesnt clean as well”
Top return reasons
Common questions
- Is dental tape profitable to sell on Amazon United Kingdom?
- The niche generates £683K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dental tape niche?
- 5 brands and 209 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dental tape?
- Top complaints mined from reviews: Oral Hygiene, Quality-Overall, Durability. The return rate is 0.1%.
- When does demand for dental tape peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dental tape niche?
- Listings span £1.42–£23.13; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,296 reviews — the moat a new listing must climb.