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Dental Tape

Maybe

Buyers convert on 20.1% of searches. But the top 5 brands take 100% of clicks, so Dental Tape is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£683K/yr431K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 209 sellers

Flapen Score

Dental Tape against its category

The dotted line is the Health & Personal Care average. Past it, Dental Tape is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Tape 431K times last year and spent an estimated £683K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £683K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
20.1%
Market size, estimated
£683Ka year
Peak month
May2.4× the quietest month
Top search term
oral b floss108K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £1.42 to £23.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£1.42–£23.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 3,296 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
4.5%
Average rank
#40in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,296per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dental Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£102K£137K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

209

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Oral-B90%
  • NFIBIS5%
  • XEEMYX3%
  • Generic1%
  • UltraDEX1%
  • Open — no brand owns it (0%)

Demand

Dental Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Dental Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b floss108K/yr
  • dental tape56K/yr
  • oral b satin tape30K/yr
  • oral b satin tape dental floss35K/yr
  • dental floss tape27K/yr
  • oral b dental floss28K/yr
  • floss tape20K/yr
  • satin tape floss12K/yr
  • satin floss13K/yr
  • floss oral b15K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene22%+1.54

The floss doesnt work properly

oh my I was so worried for my gums

Inferior quality to normal Oral B

Quality-Overall18%−0.08

Reduce the quality

Cheap quality

Bad quality

Durability6%−0.07

broken within a week of use

Break easily

broke really quickly

Thickness6%−0.05

too thick for my teeth

They are on the thin side

Too thick

Ease Of Use4%−0.02

Frustrating to use

hard to use

Hard to pull out

Love

Oral Hygiene30%+1.54

This might be suitable for people with very healthy gums

Performs well & keeps teeth in order

Great for dental hygiene

Quality-Overall18%−0.08

Excellent item and quality speedy delivery highly recommended

Excellent Product

Good quality prompt delivery

Value For Money8%+0.81

Good value for money

Decent price

Great value

Advertised Vs Actual Product7%+0.77

Did its job

As described

Just what i need

Ease Of Use5%−0.02

Easy to use

Makes it easier

easy to handle

Return

0.1% Return rate 42% Fixable by listing

Advertised Vs Actual Product36%▃▄▆▅▆█
Quality-Overall14%▄▄█▂▄▂

Reduce the quality

Cheap quality

Bad quality

Oral Hygiene8%█▆▃▅▇▅

The floss doesnt work properly

oh my I was so worried for my gums

Inferior quality to normal Oral B

Durability5%▇▇▇▁█▁

broken within a week of use

Break easily

broke really quickly

Thickness5%█▄▂▆▁▄

too thick for my teeth

They are on the thin side

Too thick

FAQ

Common Dental Tape questions

Answered from the same tracked data.