Dental Tape
Dental Tape shows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Dental Tape profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dental Tape is a £683K/yr Amazon United Kingdom market (431K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Dental Tape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.1% over the last 90 days and 20.1% of searches end in a purchase.
£683K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Dental Tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape 25m - Pack of 3
- Price
- £9.26
- Rating
- 4.7/5
- Reviews
- 9,595
- Age
- 9y ago

Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 1,164
- Age
- 2y ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago
Trending
90-day click momentum
Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago

Oral B Satin Tape 25m Mint
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 9,595
- Age
- 19y ago
Newest
by launch date
Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago

Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)
- Price
- £7.67
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
209
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- Oral-B90%
- NFIBIS5%
- XEEMYX3%
- Generic1%
- UltraDEX1%
- Open — no brand owns it (0%)
Dental Tape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Top Dental Tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oral b floss108K/yr
- dental tape56K/yr
- oral b satin tape30K/yr
- oral b satin tape dental floss35K/yr
- dental floss tape27K/yr
- oral b dental floss28K/yr
- floss tape20K/yr
- satin tape floss12K/yr
- satin floss13K/yr
- floss oral b15K/yr
What reviews say buyers love and hate about Dental Tape
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“This might be suitable for people with very healthy gums”
“Excellent item and quality speedy delivery highly recommended”
“Good value for money”
“Did its job”
“Easy to use”
What buyers complain about
70% of reviews“The floss doesnt work properly”
“Reduce the quality”
“broken within a week of use”
“too thick for my teeth”
“Frustrating to use”
Dental Tape return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dental Tape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









