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Dental Tape

Maybe

Buyers convert on 20.1% of searches. But the top 5 brands take 100% of clicks, so Dental Tape is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£683K/yr431K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 209 sellers

Flapen Score

Dental Tape against its category

The dotted line is the Health & Personal Care average. Past it, Dental Tape is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Tape 431K times last year and spent an estimated £683K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 20.1% of those searches ended in a purchase.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £683K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
20.1%
Market size, estimated
£683Ka year
Peak month
May2.4× the quietest month
Top search term
oral b floss108K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £1.42 to £23.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£1.42–£23.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 3,296 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
4.5%
Average rank
#40in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,296per listing
Listings tracked
22

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dental Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£102K£137K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

209

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 98%

Open market

0%

  • Oral-B90%
  • NFIBIS5%
  • XEEMYX3%
  • Generic1%
  • UltraDEX1%
  • Open — no brand owns it (0%)

Demand

Dental Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Dental Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral b floss108K/yr
  • dental tape56K/yr
  • oral b satin tape30K/yr
  • oral b satin tape dental floss35K/yr
  • dental floss tape27K/yr
  • oral b dental floss28K/yr
  • floss tape20K/yr
  • satin tape floss12K/yr
  • satin floss13K/yr
  • floss oral b15K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Tape

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Oral Hygiene”
22%of negative reviews mention “Oral Hygiene”
0.1%of orders come back
“The floss doesnt work properly”
A buyer, on “Oral Hygiene”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dental Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data