Dental Pick
FailThe top 5 brands take 100% of clicks, so Dental Pick is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £269K/yr176K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 56 sellers
Flapen Score
Dental Pick against its category
The dotted line is the Health & Personal Care average. Past it, Dental Pick is stronger. Inside it, weaker.
Market
The Dental Pick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Pick 176K times last year and spent an estimated £269K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
27.9% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 27.9%
- Market size, estimated
- £269Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- tepe interdental brushes orange46K searches a year
02 · Price
A sale here is worth £5.48.
Listings sell for £5.48 on average, from £2.95 to £11.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £5.48 that is £22K to £27K a year per listing.
- Average price
- £5.48under the $15 to $100 sweet spot
- Price range
- £2.95–£11.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 11,646 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Dental Care
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,646per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dental Pick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps
- Price
- £4.60
- Rating
- 4.6/5
- Reviews
- 6,867
- Age
- 6y ago

TePe EasyPick Toothpicks Orange ISO XS-S 36pcs Plaque Remover efficient Clean Between Teeth Durable Dental Picks for Narrow Gaps Travel case Included
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 21,765
- Age
- 11y ago

TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 12,867
- Age
- 3y ago

TePe Interdental Brush Original Orange 0.45mm/ISO 1 8pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 76,837
- Age
- 18y ago

TePe Interdental Brush Original Orange 0.45mm/ISO 1 8pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 14,111
- Age
- 11y ago
Trending
90-day click momentum
TePe Interdental Brush Extra Soft Orange 0.45mm/ISO 1 20pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 1y ago

TePe EasyPick Toothpicks Orange ISO XS-S 36pcs Plaque Remover efficient Clean Between Teeth Durable Dental Picks for Narrow Gaps Travel case Included
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 21,765
- Age
- 11y ago

By Amazon Medium Reach Angled Interdental Brush 0.45mm 20pcs 2 Packs of 10pcs Orange
- Price
- £3.89
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 1y ago

OCBA Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
- Price
- £6.07
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 5y ago

TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 12,867
- Age
- 3y ago
Newest
by launch date
RAYITO 220 Pcs Interdental Brushes 2-in-1 Silicone Tooth Floss Picks
- Price
- £5.92
- Rating
- 3.5/5
- Reviews
- 154
- Age
- 1y ago

By Amazon Medium Reach Angled Interdental Brush 0.45mm 20pcs 2 Packs of 10pcs Orange
- Price
- £3.89
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 1y ago

TePe Interdental Brush Extra Soft Orange 0.45mm/ISO 1 20pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 1y ago

TePe Interdental Brush Angle Orange 0.45mm/ISO 1 6pcs Interspace Cleaning Plaque Remover for Teeth with Narrow Gaps ensures Strong Gums Carton Pack
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 2,603
- Age
- 1y ago

TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 12,867
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- TePe91%
- MJW3%
- RAYITO3%
- OCBA2%
- by Amazon2%
- Open — no brand owns it (0%)
Demand
Dental Pick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dental Pick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tepe interdental brushes orange46K/yr
- tepe orange19K/yr
- interdental brushes orange21K/yr
- dental pick18K/yr
- dental picks13K/yr
- orange teepees dental brushes10K/yr
- teepees dental brushes orange9K/yr
- orange tepe brushes12K/yr
- tepe orange interdental brushes7K/yr
- dental picks for teeth5K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Pick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Diminished Quality
The quality of these toothpicks has gone downhill
Horrible quality
break very easily
They fall apart when used
Falls apart easily
Too weak
These were a lot more flimsy
Too flimsy
the yellow size is wrong
Theses orange ones are very small as my teeth are close together
Bit small
I think if you have a build up of tartar etc you dont have the best oral hygiene
break apart in your mouth
Orange brushes fall off between your teeth
Love
Great for all dental cleaning
Clean teeth
Helps to keep teeth clean
They are good quality and arrived quickly
Excellent product
Worthy products
Excellent price
Great value
Great value
Easy to use
Easy to use toothpick
They are so much easier to handle for me
As advertised
As described
Works just fine
Return
0.1% Return rate 56% Fixable by listing
the yellow size is wrong
Theses orange ones are very small as my teeth are close together
Bit small
Diminished Quality
The quality of these toothpicks has gone downhill
Horrible quality
I think if you have a build up of tartar etc you dont have the best oral hygiene
break apart in your mouth
Orange brushes fall off between your teeth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Pick questions
Answered from the same tracked data.









