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Dental Pick

Fail

The top 5 brands take 100% of clicks, so Dental Pick is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£269K/yr176K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
84%top-5 click share · 5 brands · 56 sellers

Flapen Score

Dental Pick against its category

The dotted line is the Health & Personal Care average. Past it, Dental Pick is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Pick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Pick 176K times last year and spent an estimated £269K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

27.9% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
27.9%
Market size, estimated
£269Ka year
Peak month
January1.3× the quietest month
Top search term
tepe interdental brushes orange46K searches a year

02 · Price

A sale here is worth £5.48.

Listings sell for £5.48 on average, from £2.95 to £11.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £5.48 that is £22K to £27K a year per listing.

Average price
£5.48under the $15 to $100 sweet spot
Price range
£2.95–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 11,646 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#21in Dental Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,646per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dental Pick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£108K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • TePe91%
  • MJW3%
  • RAYITO3%
  • OCBA2%
  • by Amazon2%
  • Open — no brand owns it (0%)

Demand

Dental Pick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dental Pick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tepe interdental brushes orange46K/yr
  • tepe orange19K/yr
  • interdental brushes orange21K/yr
  • dental pick18K/yr
  • dental picks13K/yr
  • orange teepees dental brushes10K/yr
  • teepees dental brushes orange9K/yr
  • orange tepe brushes12K/yr
  • tepe orange interdental brushes7K/yr
  • dental picks for teeth5K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Pick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.04

Diminished Quality

The quality of these toothpicks has gone downhill

Horrible quality

Durability12%−0.05

break very easily

They fall apart when used

Falls apart easily

Strength10%−0.05

Too weak

These were a lot more flimsy

Too flimsy

Size-Overall9%−0.02

the yellow size is wrong

Theses orange ones are very small as my teeth are close together

Bit small

Oral Hygiene5%+2.32

I think if you have a build up of tartar etc you dont have the best oral hygiene

break apart in your mouth

Orange brushes fall off between your teeth

Love

Oral Hygiene29%+2.32

Great for all dental cleaning

Clean teeth

Helps to keep teeth clean

Quality-Overall14%−0.04

They are good quality and arrived quickly

Excellent product

Worthy products

Value For Money11%+0.77

Excellent price

Great value

Great value

Ease Of Use9%+0.54

Easy to use

Easy to use toothpick

They are so much easier to handle for me

Advertised Vs Actual Product8%+0.27

As advertised

As described

Works just fine

Return

0.1% Return rate 56% Fixable by listing

Size-Overall25%▄█▄▄▆▅

the yellow size is wrong

Theses orange ones are very small as my teeth are close together

Bit small

Color14%▅▅▁▄▆█
Quality-Overall9%▅▃▄█▃▁

Diminished Quality

The quality of these toothpicks has gone downhill

Horrible quality

Oral Hygiene6%▁██▃▅▇

I think if you have a build up of tartar etc you dont have the best oral hygiene

break apart in your mouth

Orange brushes fall off between your teeth

Functionality-Overall5%█▁▂▃▂▁

FAQ

Common Dental Pick questions

Answered from the same tracked data.