dental pick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£269K£269K/yr · 176K searches
Review moat
Bad11,645.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.95–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dental pick is a £269K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dental pick market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £219K–£274K
- units × avg price
- Conversion rate
- 27.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- TePe91%
- MJW3%
- RAYITO3%
- OCBA2%
- by Amazon2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dental pick search terms
- tepe interdental brushes orange46K/yr
- tepe orange19K/yr
- interdental brushes orange21K/yr
- dental pick18K/yr
- dental picks13K/yr
- orange teepees dental brushes10K/yr
- teepees dental brushes orange9K/yr
- orange tepe brushes12K/yr
- tepe orange interdental brushes7K/yr
- dental picks for teeth5K/yr
Top dental pick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps
TePe£4.604.6★6,867 rev
TePe EasyPick Toothpicks Orange ISO XS-S 36pcs Plaque Remover efficient Clean Between Teeth Durable Dental Picks for Narrow Gaps Travel case Included
TePe£2.954.6★21,765 rev
TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
TePe£8.144.6★12,867 rev
TePe Interdental Brush Original Orange 0.45mm/ISO 1 8pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
TePe£3.034.6★76,837 rev
TePe Interdental Brush Original Orange 0.45mm/ISO 1 8pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
TePe£4.094.6★14,111 rev
Newest
by launch date
RAYITO 220 Pcs Interdental Brushes 2-in-1 Silicone Tooth Floss Picks
RAYITO£5.92154 rev
By Amazon Medium Reach Angled Interdental Brush 0.45mm 20pcs 2 Packs of 10pcs Orange
by Amazon£3.89307 rev
TePe Interdental Brush Extra Soft Orange 0.45mm/ISO 1 20pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
TePe£8.891,026 rev
TePe Interdental Brush Angle Orange 0.45mm/ISO 1 6pcs Interspace Cleaning Plaque Remover for Teeth with Narrow Gaps ensures Strong Gums Carton Pack
TePe£3.442,603 rev
TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
TePe£8.1412,867 rev
Trending
90-day click momentumTePe Interdental Brush Extra Soft Orange 0.45mm/ISO 1 20pcs Teeth Cleaning Plaque Removal efficient Clean Between Teeth for Narrow Gaps
TePe£8.894.3★
TePe EasyPick Toothpicks Orange ISO XS-S 36pcs Plaque Remover efficient Clean Between Teeth Durable Dental Picks for Narrow Gaps Travel case Included
TePe£2.954.6★
By Amazon Medium Reach Angled Interdental Brush 0.45mm 20pcs 2 Packs of 10pcs Orange
by Amazon£3.894.0★
OCBA Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
OCBA£6.074.4★
TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps
TePe£8.144.6★
What buyers say about dental pick
What buyers praise and complain about, mined from review topics.What buyers love
“Great for all dental cleaning”
“They are good quality and arrived quickly”
“Excellent price”
“Easy to use”
“As advertised”
“Quite strong”
“Very effective”
“Keeping teeth smiling”
“These fit comfortably in 90% of my teeth”
“they clean nicely”
What buyers complain about
“Diminished Quality”
“break very easily”
“Too weak”
“the yellow size is wrong”
“I think if you have a build up of tartar etc you dont have the best oral hygiene”
“bends so tricky to fit tight gaps”
“Really poor design”
“Unusable”
“Too sharp”
“Rusty”
Top return reasons
Common questions
- Is dental pick profitable to sell on Amazon United Kingdom?
- The niche generates £269K/yr across 12 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the dental pick niche?
- 5 brands and 56 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dental pick?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.1%.
- When does demand for dental pick peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dental pick niche?
- Listings span £2.95–£11.15; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 11,646 reviews — the moat a new listing must climb.