Dental Floss
Dental Floss shows searches that convert (20.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dental Floss profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dental Floss is a £2.1M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 58/100.
Dental Floss: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.1% over the last 90 days and 20.4% of searches end in a purchase.
£2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Dental Floss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago
200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 4,567
- Age
- 4y ago
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 1,164
- Age
- 2y ago
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Trending
90-day click momentumOral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago
Colgate Total Pro Gum Health Interdental Floss 25m - Waxed tooth floss - Improves gum health - Helps reduce gum problems - Helps reduce tooth decay - Removes plaque between teeth and gums
- Price
- £2.06
- Rating
- 4.0/5
- Reviews
- 435
- Age
- 10y ago
Oral-B Glide Pro-Health Deep Clean Dental Floss Cool Mint 40 M Pack of 2
- Price
- £10.10
- Rating
- 4.3/5
- Reviews
- 11,962
- Age
- 13y ago
Newest
by launch dateOral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 6mo ago
Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)
- Price
- £7.67
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 9mo ago
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
182
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
11%
- Oral-B62%
- Cleanse12%
- Y-Kelin6%
- Colgate4%
- HouChanges3%
- Waken3%
- Open — no brand owns it (7 brands, 11%)
Dental Floss demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Dental Floss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- floss677K/yr
- dental floss556K/yr
- oral b floss108K/yr
- tooth floss93K/yr
- dental tape56K/yr
- oral b satin tape30K/yr
- teeth floss47K/yr
- oral b satin tape dental floss35K/yr
- dental floss tape27K/yr
- oral b dental floss28K/yr
What reviews say buyers love and hate about Dental Floss
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Amazing for teeth”
“EXCELLENT QUALITY”
“Decent price”
“work as advertised”
“Ease of use”
What buyers complain about
62% of reviews“The floss doesnt work properly”
“Bad quality”
“The floss is too thick”
“hard to use”
“Waste of money”
Dental Floss return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dental Floss questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
