Dental Floss

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

20.4%

Market size, estimated

£2.1Ma year

Peak month

March1.3× the quietest month

Top search term

floss677K searches a year

Listings sell for £5.74 on average, from £1.42 to £23.13. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £5.74 that is £115K to £144K a year per listing.

Average price

£5.74under the $15 to $100 sweet spot

Price range

£1.42–£23.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

£115K–£144K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #16 within Dental Care. It carries 3,425 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

96%

Out of stock, average day

5.4%

Average rank

#16in Dental Care

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,425per listing

Listings tracked

25

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months