Defibrillator
FailBuyers convert on only 0.6% of searches, so Defibrillator is a Fail.
- Flapen Score
- 36 / 100Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 4836
- Market size
- £252K/yr96K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 26 sellers
Flapen Score
Defibrillator against its category
The dotted line is the Health & Personal Care average. Past it, Defibrillator is stronger. Inside it, weaker.
Market
The Defibrillator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Defibrillator 96K times last year and spent an estimated £252K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £252Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- defibrillator52K searches a year
02 · Price
A sale here is worth £429.63.
Listings sell for £429.63 on average, from £20.69 to £882.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £429.63 that is £0 to £43K a year per listing.
- Average price
- £429.63above the $15 to $100 sweet spot
- Price range
- £20.69–£882.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£43K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #184 within First Aid. It carries 52 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 9.0%
- Average rank
- #184in First Aid
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 52per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Defibrillator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips HeartStart HS1 Defibrillator with Slim Carry Case M5066A-C02
- Price
- £881.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10y ago

Yzpacc Set of 50 CPR Mask Disposable CPR Shield Emergency Mask Key Chain Ring with One-Way Valve Breathing Barrier for First Aid or AED Training
- Price
- £20.69
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 5y ago

Reliance Medical Mediana A15 HeartOn AED Unit - Adult/Paediatric Mode Switch - Defibrillator Unit for Home Schools Clubs and Groups - Protective Outer Cover
- Price
- £882.10
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 10y ago

CU Medical iPAD SP1 AED Automated External Defibrillator Fully Automatic
- Price
- £862.41
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 9y ago

Philips HeartStart HS1 Defibrillator Adult SMART Pads Cartridge M5071A
- Price
- £60.72
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 14y ago
Trending
90-day click momentum
Yzpacc Set of 50 CPR Mask Disposable CPR Shield Emergency Mask Key Chain Ring with One-Way Valve Breathing Barrier for First Aid or AED Training
- Price
- £20.69
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 5y ago

Defibrillator Trainer XFT-120N AED Training Set CPR Trainer Device English French Spanish Brazilian Portuguese Voice Prompts 5 Scenarios First Aid Training Kit for Defibrillator Trainee Beginner
- Price
- £77.04
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 2y ago

Philips HeartStart HS1 Defibrillator Adult SMART Pads Cartridge M5071A
- Price
- £60.72
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 14y ago

Philips HeartStart HS1 Defibrillator with Slim Carry Case M5066A-C02
- Price
- £881.62
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10y ago

Mini AED Trainer XFT Portable AED Training Kit Essentials AED Training Device in English for Defibrillator Trainee Beginner (XFT-D0009)
- Price
- £40.67
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 2y ago
Newest
by launch date
Defibrillator Trainer XFT-120N AED Training Set CPR Trainer Device English French Spanish Brazilian Portuguese Voice Prompts 5 Scenarios First Aid Training Kit for Defibrillator Trainee Beginner
- Price
- £77.04
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 2y ago

CU Medical iPAD NFK200 AED Semi-Automatic Defibrillator
- Price
- £676.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Mini AED Trainer XFT Portable AED Training Kit Essentials AED Training Device in English for Defibrillator Trainee Beginner (XFT-D0009)
- Price
- £40.67
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 2y ago

AED Trainer Rechargeable Defibrillator Trainer with Remote Control CPR Training Defibrillator Simulator 8 Scenarios 4 Prompts Voice - English French Italian Chinese XFT-120GA AED Trainer
- Price
- £136.60
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 2y ago

JKTENS AED Trainer First Aid Device English & Spanish Automated External Defibrillator Teaching CPR Training Emergency Rescue for First aid Training
- Price
- £150.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
9%
- HeartStart31%
- Yzpacc18%
- Reliance Medical16%
- CU Medical15%
- XFT7%
- Mindray4%
- Open — no brand owns it (3 brands, 9%)
Demand
Defibrillator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Defibrillator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- defibrillator52K/yr
- defibrillator machine for home19K/yr
- aed10K/yr
- aed defibrillator machine8K/yr
- defib3K/yr
- defibrillators3K/yr
- aed defibrillator3K/yr
Reviews and returns
What reviews say buyers love and hate about Defibrillator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However the contents on the whole are cheap
Love
Good value
Obviously much better value
This is a very well equipped kit, good quality and great value
Smart and do the job
Good travelling size
The bag itself is quite sturdy
Return
1.3% Return rate 33% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Defibrillator questions
Answered from the same tracked data.









