How competitive is the Defibrillator niche on Amazon United Kingdom?

9 brands and 26 sellers compete in Defibrillator on Amazon United Kingdom. The top 5 Defibrillator products take 77% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Defibrillator?

Defibrillator buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Defibrillator niche?

Defibrillator sells for £429.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £20.69–£882.10. The average incumbent carries 52 reviews — the moat a new listing must climb.

Defibrillator

weak search conversion (0.6%) — Defibrillator doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

This niche Category average

Is Defibrillator profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Defibrillator is a £252K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.

Defibrillator: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.8% over the last 90 days and 0.6% of searches end in a purchase.

£252K

revenue / yr

Units sold / yr500

Search volume / yr-14.8%96K

Conversion rate0.6%

Avg price£429.63

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 26

Top-5 product click share77%

Open market13%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Defibrillator products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips HeartStart HS1 Defibrillator with Slim Carry Case M5066A-C02

Price: £881.62
Rating: 4.8/5
Reviews: 12
Age: 10y ago

Yzpacc Set of 50 CPR Mask Disposable CPR Shield Emergency Mask Key Chain Ring with One-Way Valve Breathing Barrier for First Aid or AED Training

Price: £20.69
Rating: 4.7/5
Reviews: 377
Age: 5y ago

Reliance Medical Mediana A15 HeartOn AED Unit - Adult/Paediatric Mode Switch - Defibrillator Unit for Home Schools Clubs and Groups - Protective Outer Cover

Price: £882.10
Rating: 4.6/5
Reviews: 17
Age: 10y ago

CU Medical iPAD SP1 AED Automated External Defibrillator Fully Automatic

Price: £862.41
Rating: 4.3/5
Reviews: 70
Age: 9y ago

Philips HeartStart HS1 Defibrillator Adult SMART Pads Cartridge M5071A

Price: £60.72
Rating: 4.1/5
Reviews: 40
Age: 14y ago

Newest

by launch date

Defibrillator Trainer XFT-120N AED Training Set CPR Trainer Device English French Spanish Brazilian Portuguese Voice Prompts 5 Scenarios First Aid Training Kit for Defibrillator Trainee Beginner

Price: £77.04
Rating: 4.8/5
Reviews: 15
Age: 2y ago

CU Medical iPAD NFK200 AED Semi-Automatic Defibrillator

Price: £676.89
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Mini AED Trainer XFT Portable AED Training Kit Essentials AED Training Device in English for Defibrillator Trainee Beginner (XFT-D0009)

Price: £40.67
Rating: 4.4/5
Reviews: 64
Age: 2y ago

AED Trainer Rechargeable Defibrillator Trainer with Remote Control CPR Training Defibrillator Simulator 8 Scenarios 4 Prompts Voice - English French Italian Chinese XFT-120GA AED Trainer

Price: £136.60
Rating: 4.9/5
Reviews: 16
Age: 2y ago

JKTENS AED Trainer First Aid Device English & Spanish Automated External Defibrillator Teaching CPR Training Emergency Rescue for First aid Training

Price: £150.81
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

HeartStart31%
Yzpacc18%
Reliance Medical16%
CU Medical15%
XFT7%
Mindray4%
Open — no brand owns it (3 brands, 9%)

Defibrillator demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR0.6%Products13Brands9Top 5 Brands87%OOS Rate9.0%Rating4.5★Reviews52Avg BSR#184

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Defibrillator search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

defibrillator52K/yr -13.8%0.4% conv.
defibrillator machine for home19K/yr -29.3%0.2% conv.
aed10K/yr -11.3%0.1% conv.
aed defibrillator machine8K/yr +1.1%0.4% conv.
defib3K/yr -13.3%0.6% conv.
defibrillators3K/yr +4.0%0.0% conv.
aed defibrillator3K/yr -5.3%0.2% conv.

What reviews say buyers love and hate about Defibrillator

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Value For Money33%

“Good value”

Quality-Overall17%

“This is a very well equipped kit, good quality and great value”

Ease Of Use17%

“Smart and do the job”

Size-Overall17%

“Good travelling size”

Strength8%

“The bag itself is quite sturdy”

What buyers complain about

50% of reviews

Quality-Overall50%

“However the contents on the whole are cheap”

Defibrillator return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

22%

2Size-Overall

22%

3Compatibility-Overall

11%

4Maintenance And Repair

11%

5Certifications

11%

Common Defibrillator questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Defibrillator 36/100 on Amazon United Kingdom — Skip it. The niche generates £252K/yr across 13 tracked products. Search demand moved -14.8% over the last 90 days.