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Deep Heat Spray

Fail

The top 5 brands take 100% of clicks, so Deep Heat Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£218K/yr377K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
92%top-5 click share · 5 brands · 74 sellers

Flapen Score

Deep Heat Spray against its category

The dotted line is the Health & Personal Care average. Past it, Deep Heat Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Heat Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Heat Spray 377K times last year and spent an estimated £218K. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
12.6%
Market size, estimated
£218Ka year
Peak month
November6.2× the quietest month
Top search term
deep heat spray281K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £2.34 to £6.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £4.58 that is £23K to £27K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£2.34–£6.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£23K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Over-the-Counter Medication. It carries 1,690 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Over-the-Counter Medication
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,690per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Deep Heat Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£44K£87K£131K£174K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

74

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Deep Heat79%
  • Masterplast9%
  • ABL Supplies5%
  • Reliance Medical4%
  • Impressions4%
  • Open — no brand owns it (0%)

Demand

Deep Heat Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Deep Heat Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep heat spray281K/yr
  • deep heat spray mini13K/yr
  • spray deep heat10K/yr
  • heat spray pain relief10K/yr
  • ralgex spray deep heat spray5K/yr
  • muscle pain relief spray6K/yr
  • mini deep heat spray10K/yr
  • muscle spray4K/yr
  • deep heat spray travel size4K/yr
  • travel size deep heat spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Heat Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
16%of negative reviews mention “Heating”
0.1%of orders come back
“Wow, very disappointing Deep Heat”
A buyer, on “Heating”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Deep Heat Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data