deep heat spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,690.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£218K£218K/yr · 377K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.58avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£6.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, deep heat spray is a £218K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
deep heat spray market data
- Units sold / yr
- 40K–50K
- avg 5,000–6,000/product
- Revenue / yr
- £183K–£229K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Deep Heat79%
- Masterplast9%
- ABL Supplies5%
- Reliance Medical4%
- Impressions4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 6.2×
Top deep heat spray search terms
- deep heat spray281K/yr
- deep heat spray mini13K/yr
- spray deep heat10K/yr
- heat spray pain relief10K/yr
- ralgex spray deep heat spray5K/yr
- muscle pain relief spray6K/yr
- mini deep heat spray10K/yr
- muscle spray4K/yr
- deep heat spray travel size4K/yr
- travel size deep heat spray6K/yr
Top deep heat spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
Deep Heat£4.304.4★1,542 rev
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
Masterplast£6.293.6★85 rev
Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
ABL Supplies£6.733.9★12 rev
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
Deep Heat£2.364.6★3,245 rev
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
Deep Heat£3.934.5★6,037 rev
Newest
by launch dateHeat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
ABL Supplies£6.7312 rev
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
Deep Heat£4.301,542 rev
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
Masterplast£6.2985 rev
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
Reliance Medical£2.34809 rev
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
Deep Heat£3.936,037 rev
Trending
90-day click momentumHeat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
ABL Supplies£6.733.9★
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
Deep Heat£2.364.6★
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
Masterplast£6.293.6★
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
Deep Heat£3.934.5★
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
Deep Heat£4.304.4★
What buyers say about deep heat spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Brilliant quality”
“Does the Job”
“product effective when it did”
“Easy to use”
“Does the job for muscle pain”
“Fit for purpose”
“Better than spray version”
“this calms it down”
“Love the smell too”
What buyers complain about
“Wow, very disappointing Deep Heat”
“I have come to hate the smell”
“Irritated skin”
“it is BURNING my skin”
“Deep heat spray dont buy it is dangerous”
“Utter rubbish”
“Sadly neither of these sprays had any effect on my pain”
“Does not work”
“And it seems even more evil when breathing it in. which is hard to avoid”
“not as strong as the cream or spray”
Top return reasons
Common questions
- Is deep heat spray profitable to sell on Amazon United Kingdom?
- The niche generates £218K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the deep heat spray niche?
- 5 brands and 74 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deep heat spray?
- Top complaints mined from reviews: Heating, Smell, Allergies. The return rate is 0.1%.
- When does demand for deep heat spray peak?
- Demand peaks in Feb–Nov; the busiest month runs 6.2× the quietest.
- What does it cost to enter the deep heat spray niche?
- Listings span £2.34–£6.73; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 1,690 reviews — the moat a new listing must climb.