Deep Heat Spray
FailThe top 5 brands take 100% of clicks, so Deep Heat Spray is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £218K/yr377K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 74 sellers
Flapen Score
Deep Heat Spray against its category
The dotted line is the Health & Personal Care average. Past it, Deep Heat Spray is stronger. Inside it, weaker.
Market
The Deep Heat Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deep Heat Spray 377K times last year and spent an estimated £218K. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £218Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- deep heat spray281K searches a year
02 · Price
A sale here is worth £4.58.
Listings sell for £4.58 on average, from £2.34 to £6.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £4.58 that is £23K to £27K a year per listing.
- Average price
- £4.58under the $15 to $100 sweet spot
- Price range
- £2.34–£6.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £23K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Over-the-Counter Medication. It carries 1,690 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Over-the-Counter Medication
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,690per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Deep Heat Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago
Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Trending
90-day click momentumHeat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago
Newest
by launch dateHeat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago
3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 809
- Age
- 10y ago
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Deep Heat79%
- Masterplast9%
- ABL Supplies5%
- Reliance Medical4%
- Impressions4%
- Open — no brand owns it (0%)
Demand
Deep Heat Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 6.2×
Search terms
Top Deep Heat Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep heat spray281K/yr
- deep heat spray mini13K/yr
- spray deep heat10K/yr
- heat spray pain relief10K/yr
- ralgex spray deep heat spray5K/yr
- muscle pain relief spray6K/yr
- mini deep heat spray10K/yr
- muscle spray4K/yr
- deep heat spray travel size4K/yr
- travel size deep heat spray6K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Heat Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wow, very disappointing Deep Heat
No cooling effect
very little heat
I have come to hate the smell
strong smell
Unpleasant smell
Irritated skin
being very itchy
This has caused major skin irritation
it is BURNING my skin
Irritated skin
Bad skin reaction
Deep heat spray dont buy it is dangerous
Not like the usual deep heat
This produces no heat on the skin what so ever even when you massage it into the muscle
Love
Great value for money
Fair price
Good price
Brilliant quality
Very reliable
Great Product
Does the Job
as described
Thanks for your item as described in your listing and fast shipping and delivery
product effective when it did
Effective
Works well
Easy to use
always handy to have some with you
Good to have handy
Return
0.1% Return rate 33% Fixable by listing
Does not work
Neither spray is efficacious
Wow, very disappointing Deep Heat
No cooling effect
very little heat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Heat Spray questions
Answered from the same tracked data.