Deep Heat Spray
FailThe top 5 brands take 100% of clicks, so Deep Heat Spray is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £218K/yr377K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 74 sellers
Flapen Score
Deep Heat Spray against its category
The dotted line is the Health & Personal Care average. Past it, Deep Heat Spray is stronger. Inside it, weaker.
Market
The Deep Heat Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deep Heat Spray 377K times last year and spent an estimated £218K. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £218Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- deep heat spray281K searches a year
02 · Price
A sale here is worth £4.58.
Listings sell for £4.58 on average, from £2.34 to £6.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £4.58 that is £23K to £27K a year per listing.
- Average price
- £4.58under the $15 to $100 sweet spot
- Price range
- £2.34–£6.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £23K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Over-the-Counter Medication. It carries 1,690 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Over-the-Counter Medication
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,690per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Deep Heat Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago

3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago

Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago

Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago

Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Trending
estimated 90-day click momentum
Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago

Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago

3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago

Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago

Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago
Newest
by launch date
Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support
- Price
- £6.73
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 5mo ago

Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago

3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 9y ago

Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 809
- Age
- 10y ago

Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Deep Heat79%
- Masterplast9%
- ABL Supplies5%
- Reliance Medical4%
- Impressions4%
- Open — no brand owns it (0%)
Demand
Deep Heat Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 6.2×
Search terms
Top Deep Heat Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deep heat spray281K/yr
- deep heat spray mini13K/yr
- spray deep heat10K/yr
- heat spray pain relief10K/yr
- ralgex spray deep heat spray5K/yr
- muscle pain relief spray6K/yr
- mini deep heat spray10K/yr
- muscle spray4K/yr
- deep heat spray travel size4K/yr
- travel size deep heat spray6K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Heat Spray
We read the reviews and the return reasons for every product selling here.
“Wow, very disappointing Deep Heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Heat Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









