deep heat patches
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 76K searches
Review moat
Bad6,528.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.44–£10.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, deep heat patches is a £103K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
deep heat patches market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- £109K–£146K
- units × avg price
- Conversion rate
- 18.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Deep Heat77%
- Cura-heat19%
- TerraTherm4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×
Top deep heat patches search terms
- deep heat patches49K/yr
- bad back relief8K/yr
- back relief4K/yr
- bad back5K/yr
- deep heat patches for lower back pain4K/yr
- deep heat pads4K/yr
- pregnancy back pain relief3K/yr
Top deep heat patches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deep Heat Pain Relief Heat Patch (Pack of 4 Patches)
Deep Heat£4.444.0★6,241 rev
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
Cura-heat£5.694.3★16,563 rev
Deep Heat Warming Belt for Aches Pains & Joint Stiffness (Pack of 2 Belts)
Deep Heat£5.744.5★560 rev
Deep Heat Pain Relief Heat Patches | Pain Relief with Heat Therapy | 4 Patches (Pack of 2)
Deep Heat£10.704.4★393 rev
TerraTherm Heat Pads Back Neck and Shoulders
TerraTherm£9.884.3★8,887 rev
Newest
by launch dateDeep Heat Warming Belt for Aches Pains & Joint Stiffness (Pack of 2 Belts)
Deep Heat£5.74560 rev
Deep Heat Pain Relief Heat Patches | Pain Relief with Heat Therapy | 4 Patches (Pack of 2)
Deep Heat£10.70393 rev
TerraTherm Heat Pads Back Neck and Shoulders
TerraTherm£9.888,887 rev
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
Cura-heat£5.6916,563 rev
Deep Heat Pain Relief Heat Patch (Pack of 4 Patches)
Deep Heat£4.446,241 rev
Trending
90-day click momentumDeep Heat Warming Belt for Aches Pains & Joint Stiffness (Pack of 2 Belts)
Deep Heat£5.744.5★
TerraTherm Heat Pads Back Neck and Shoulders
TerraTherm£9.884.3★
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
Cura-heat£5.694.3★
Deep Heat Pain Relief Heat Patch (Pack of 4 Patches)
Deep Heat£4.444.0★
Deep Heat Pain Relief Heat Patches | Pain Relief with Heat Therapy | 4 Patches (Pack of 2)
Deep Heat£10.704.4★
What buyers say about deep heat patches
What buyers praise and complain about, mined from review topics.What buyers love
“Heat up very fast”
“It's what it does best at”
“Much better than the normal branded ones”
“Good for warmth”
“As advertised”
“Theyre easy to use and designed for muscular aches, joint stiffness and general pains”
“Really good value at this price”
“Great for muscle pain”
“Easy to use”
“I kept them stored in a cool”
What buyers complain about
“takes a while to warm up”
“Didn't stick”
“Trash”
“Waste of money”
“They barely heat up”
“Back pain hell”
“Dont heat up as well as expected, just warm”
“These did not work”
“Don't last”
“my doctor said it had burned my skin”
Top return reasons
Common questions
- Is deep heat patches profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 5 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the deep heat patches niche?
- 3 brands and 61 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deep heat patches?
- Top complaints mined from reviews: Heating, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
- When does demand for deep heat patches peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the deep heat patches niche?
- Listings span £4.44–£10.70; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 6,529 reviews — the moat a new listing must climb.