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Deep Heat Patches

Fail

The top 5 products take 100% of clicks, so Deep Heat Patches is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£103K/yr76K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 61 sellers

Flapen Score

Deep Heat Patches against its category

The dotted line is the Health & Personal Care average. Past it, Deep Heat Patches is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Heat Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Heat Patches 76K times last year and spent an estimated £103K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
18.7%
Market size, estimated
£103Ka year
Peak month
January2.1× the quietest month
Top search term
deep heat patches49K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £4.44 to £10.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £7.29 that is £15K to £18K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£4.44–£10.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Hot & Cold Therapies. It carries 6,529 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#24in Hot & Cold Therapies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,529per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Deep Heat Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Deep Heat77%
  • Cura-heat19%
  • TerraTherm4%

Demand

Deep Heat Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Deep Heat Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep heat patches49K/yr
  • bad back relief8K/yr
  • back relief4K/yr
  • bad back5K/yr
  • deep heat patches for lower back pain4K/yr
  • deep heat pads4K/yr
  • pregnancy back pain relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Heat Patches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating24%−0.31

takes a while to warm up

Did not heat up at all

you cannot feel the heat on your body worst thing I ever bought from Amazon

Adhesion/Stickiness18%−0.18

Didn't stick

Very poor adhesive

doesnt stick well

Quality-Overall10%−0.03

Trash

Absolute rubbish

Poor quality

Value For Money8%

Waste of money

expensive

Expensive

Heating Element5%+0.35

They barely heat up

Barely Heated UP

Be very careful they do heat up

Love

Heating Element16%+0.35

Heat up very fast

excellent heat pads

A good heat

Efficiency10%+1.15

It's what it does best at

Effective

Works well

Quality-Overall7%−0.03

Much better than the normal branded ones

Excellent product

Good quality

Warmth7%

Good for warmth

Soothing warm heat

Stay warm

Advertised Vs Actual Product6%+0.47

As advertised

Better than expected

As described

Return

0.1% Return rate 4% Fixable by listing

Heating34%▁▅▇█▁▁

takes a while to warm up

Did not heat up at all

you cannot feel the heat on your body worst thing I ever bought from Amazon

Functionality-Overall16%▁█▃▁▁▅

These did not work

Dont work well

Not effective

Adhesion/Stickiness12%▁██▁▁▅

Didn't stick

Very poor adhesive

doesnt stick well

Joint Pain8%▁▁▅▁▁█
Warmth8%█▁▁▆▁▁

Dont heat up as well as expected, just warm

Dont get very warm

These dont get very warm

FAQ

Common Deep Heat Patches questions

Answered from the same tracked data.