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Deep Heat Patches

Fail

The top 5 products take 100% of clicks, so Deep Heat Patches is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£103K/yr76K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 61 sellers

Flapen Score

Deep Heat Patches against its category

The dotted line is the Health & Personal Care average. Past it, Deep Heat Patches is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Heat Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Heat Patches 76K times last year and spent an estimated £103K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
18.7%
Market size, estimated
£103Ka year
Peak month
January2.1× the quietest month
Top search term
deep heat patches49K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £4.44 to £10.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £7.29 that is £15K to £18K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£4.44–£10.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Hot & Cold Therapies. It carries 6,529 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#24in Hot & Cold Therapies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,529per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Deep Heat Patches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

61

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Deep Heat77%
  • Cura-heat19%
  • TerraTherm4%

Demand

Deep Heat Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Deep Heat Patches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep heat patches49K/yr
  • bad back relief8K/yr
  • back relief4K/yr
  • bad back5K/yr
  • deep heat patches for lower back pain4K/yr
  • deep heat pads4K/yr
  • pregnancy back pain relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Heat Patches

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Heating Element”
24%of negative reviews mention “Heating”
0.1%of orders come back
“takes a while to warm up”
A buyer, on “Heating”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deep Heat Patches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data