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Deep Freeze Spray

Fail

The top 5 brands take 100% of clicks, so Deep Freeze Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£151K/yr161K searches / yr
90-day growth
+30.3%search demand this quarter
Competition
91%top-5 click share · 4 brands · 63 sellers

Flapen Score

Deep Freeze Spray against its category

The dotted line is the Health & Personal Care average. Past it, Deep Freeze Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Freeze Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deep Freeze Spray 161K times last year and spent an estimated £151K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+30.3%
Conversion, latest week
14.2%
Market size, estimated
£151Ka year
Peak month
June2.7× the quietest month
Top search term
freeze spray43K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £1.69 to £19.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £6.62 that is £26K to £33K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£1.69–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£33K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Over-the-Counter Medication. It carries 839 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#58in Over-the-Counter Medication
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
839per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Deep Freeze Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£61K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Deep Freeze52%
  • Reliance Medical34%
  • Masterplast12%
  • SuperGift.com3%
  • Open — no brand owns it (0%)

Demand

Deep Freeze Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Deep Freeze Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze spray43K/yr
  • deep freeze spray41K/yr
  • freeze spray pain relief33K/yr
  • cold spray10K/yr
  • cold spray pain relief12K/yr
  • ice spray pain relief6K/yr
  • ice spray5K/yr
  • freeze spray for sports injuries3K/yr
  • freezing spray3K/yr
  • cold spray for sports injuries3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Freeze Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.06

Pricey

very expensive

Waste of money

Quality-Overall10%+0.28

cheap

Utter rubbish

not as good as proper Deep Freeze

Skin Health6%−0.07

does not cool the skin

Bad skin reaction

This product took the skin away from my arm its absolutely shocking that its for sale

Temperature Retention5%−0.07

Does not cool / freeze the area as much as other gels I have used in past

also does not produce the cold at all

Not cold enough to relieve pain

Advertised Vs Actual Product5%+0.74

Rubbish doesnt do what it says on the tin

Very misleading if only 1 patch

Love

Value For Money21%−0.06

Good value for money

Good price

it's worth every penny

Quality-Overall15%+0.28

Great product

Good quality, came as described

Says what it does, very good

Advertised Vs Actual Product8%+0.74

Does the job

good stuff, works as it says

Does what it says really

Spray/Flow7%+0.72

A very effective spray

Really great spray for sports

Spraying good

Efficiency7%+0.38

Acts fairly quickly

Works well

Works really quick

Return

0.1% Return rate 50% Fixable by listing

Size-Overall43%▁▁▁▁▁█
Functionality-Overall21%▁▁▁▁▁█

doesn't work

Does not work

My son whose ankle I planned to use it on has said it doesnt work

Smell14%▁▁▁█▁▁
Heating14%▁▁▁▁█▁

Very poor product - doesnt have any cooling effect

Although I wouldn't technically call it cooling, it's definitely an aid to massage and a welcome respite from the stench of deep heat, which, when you're using it 4 times a day, becomes rather tiresome

No cooling effect

Advertised Vs Actual Product7%▁▁▁▁▁█

Rubbish doesnt do what it says on the tin

Very misleading if only 1 patch

FAQ

Common Deep Freeze Spray questions

Answered from the same tracked data.