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Daylight Lamp

Fail

Demand is soft, at -47.3% this quarter, so Daylight Lamp is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£50K/yr128K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
42%top-5 click share · 21 brands · 47 sellers

Flapen Score

Daylight Lamp against its category

The dotted line is the Health & Personal Care average. Past it, Daylight Lamp is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daylight Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daylight Lamp 128K times last year and spent an estimated £50K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
1.3%
Market size, estimated
£50Ka year
Peak month
November4.8× the quietest month
Top search term
daylight lamp75K searches a year

02 · Price

A sale here is worth £31.39.

Listings sell for £31.39 on average, from £9.57 to £98.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £31.39 that is £0 to £3K a year per listing.

Average price
£31.39inside the $15 to $100 sweet spot
Price range
£9.57–£98.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #74 within Alternative Medicine. It carries 1,529 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#74in Alternative Medicine
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Daylight Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

47

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

27%

  • daylight34%
  • Mojimdo16%
  • Kenley8%
  • Sotipevs7%
  • PURElite4%
  • Lighting EVER4%

Demand

Daylight Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Daylight Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daylight lamp75K/yr
  • daylight26K/yr
  • daylight lamps10K/yr
  • natural light lamp10K/yr
  • day light lamp5K/yr
  • natural light3K/yr

Reviews and returns

What reviews say buyers love and hate about Daylight Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.20

Broke after hardly being used

Broke after a number of months

broken within weeks

Quality-Overall8%

dissapointing build quality

Bad quality

breaks quickly - bad quality

Brightness/Shine/Glow6%+2.44

Not as bright as I would expect

Not bright enough to work

Not very bright

Strength6%−0.04

stand is flimsy

Flimsy

Not sturdy

Size-Overall5%

Its small

it's a bit short

although slightly larger

Love

Brightness/Shine/Glow36%+2.44

Nice and bright

Bright light

Bright light

Quality-Overall8%

Excellent product

Good quality build

Good quality, versatile light

Value For Money8%+0.67

Amazing price

Great value

Amazing value

Ease Of Use5%+0.46

very handy

easy to love about with

Ease of use

Assembly/Installation5%+0.26

Easy to install

Easy to set up

Very easy to assemble

Return

2.5% Return rate 24% Fixable by listing

Brightness/Shine/Glow19%██▇▇▆▇

Not as bright as I would expect

Not bright enough to work

Not very bright

Size-Overall16%▇██▇▆▇

Its small

it's a bit short

although slightly larger

Functionality-Overall15%█▆███▆

Falls over, and stopped working

Didnt work

It will not turn on

Charging8%▅▅▄▅█▆

Really doesn't hold charge

didn't charge my phone

Does not charge

Defective Material/Parts7%▆▆▇██▆

FAQ

Common Daylight Lamp questions

Answered from the same tracked data.