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Cut Throat Razor Kit

Fail

Demand is soft, at -6.0% this quarter, so Cut Throat Razor Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£193K/yr522K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
70%top-5 click share · 18 brands · 21 sellers

Flapen Score

Cut Throat Razor Kit against its category

The dotted line is the Health & Personal Care average. Past it, Cut Throat Razor Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cut Throat Razor Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cut Throat Razor Kit 522K times last year and spent an estimated £193K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.4%
Market size, estimated
£193Ka year
Peak month
December1.5× the quietest month
Top search term
cut throat razor223K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £3.42 to £22.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.38 that is £4K to £6K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£3.42–£22.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #96 within Shaving & Hair Removal. It carries 4,880 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#96in Shaving & Hair Removal
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,880per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cut Throat Razor Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£77K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 98%

Open market

20%

  • The Cambridge Cutthroat22%
  • Markhor21%
  • STONLI14%
  • XE Xpert Excellence11%
  • Sakkal8%
  • LIFEBEAT3%

Demand

Cut Throat Razor Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cut Throat Razor Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cut throat razor223K/yr
  • straight razor120K/yr
  • cutthroat razors men28K/yr
  • cut throat razor kit30K/yr
  • barber razor15K/yr
  • shavette12K/yr
  • cut throat10K/yr
  • straight edge razor10K/yr
  • beard blade9K/yr
  • barber blade7K/yr

Reviews and returns

What reviews say buyers love and hate about Cut Throat Razor Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.47

Feels cheap

Poor quality

Garbage

Size-Overall12%−0.11

Not fit for purpose

Blade cover is too loose

Where can I get replacement blade from the standard ones dont seem to fit

Ease Of Use11%+0.27

Quite a tricky appliance to get used to

found it hard to use

However, taking the used blade out is bit fiddly

Sharpness6%−0.07

Good tool just doesnt hold the blades very well

Or if that is the blade its completely blunt

Advertised Vs Actual Product6%−0.04

The product I received does not match the listing images

This is misleading

Looks nothing like the advertised product

Love

Quality-Overall37%+0.47

Excellent product

I can determine that the build quality is excellent

These razor blades are really high quality

Value For Money16%+2.43

Great value

Good value for money

Good for Money

Ease Of Use8%+0.27

Easy to use

Very good tool

easy to replace when needed

Advertised Vs Actual Product6%−0.04

Does the job

Great item, as described

Exactly what i was expecting

Cutting/Trimming5%+0.41

Nice razor

suitable for careful trimming or shaving tasks

Smooth Shave and Easy to Handle

Return

0.3% Return rate 18% Fixable by listing

Quality-Overall22%▇▇█▂▄▁

Feels cheap

Poor quality

Garbage

Size-Overall15%▇█▄▃▅▇

Not fit for purpose

Blade cover is too loose

Where can I get replacement blade from the standard ones dont seem to fit

Functionality-Overall10%▆█▁█▇▇
Grip8%▇▁█▁▁▅

the blade falls off

it keeps slipping

Defective Material/Parts7%▁▁▄█▄▇

FAQ

Common Cut Throat Razor Kit questions

Answered from the same tracked data.