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Cut Throat Razor Kit

Fail

Demand is soft, at -6.0% this quarter, so Cut Throat Razor Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£193K/yr522K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
70%top-5 click share · 18 brands · 21 sellers

Flapen Score

Cut Throat Razor Kit against its category

The dotted line is the Health & Personal Care average. Past it, Cut Throat Razor Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cut Throat Razor Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cut Throat Razor Kit 522K times last year and spent an estimated £193K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.4%
Market size, estimated
£193Ka year
Peak month
December1.5× the quietest month
Top search term
cut throat razor223K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £3.42 to £22.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.38 that is £4K to £6K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£3.42–£22.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #96 within Shaving & Hair Removal. It carries 4,880 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#96in Shaving & Hair Removal
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,880per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cut Throat Razor Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£77K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

21

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 98%

Open market

20%

  • The Cambridge Cutthroat22%
  • Markhor21%
  • STONLI14%
  • XE Xpert Excellence11%
  • Sakkal8%
  • LIFEBEAT3%

Demand

Cut Throat Razor Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cut Throat Razor Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cut throat razor223K/yr
  • straight razor120K/yr
  • cutthroat razors men28K/yr
  • cut throat razor kit30K/yr
  • barber razor15K/yr
  • shavette12K/yr
  • cut throat10K/yr
  • straight edge razor10K/yr
  • beard blade9K/yr
  • barber blade7K/yr

Reviews and returns

What reviews say buyers love and hate about Cut Throat Razor Kit

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Feels cheap”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cut Throat Razor Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data