Is curcumin profitable to sell on Amazon United Kingdom?

The niche generates £352K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the curcumin niche?

15 brands and 52 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in curcumin?

Top complaints mined from reviews: Size-Overall, Joint Pain, Pain Relief-Overall. The return rate is 0.0%.

When does demand for curcumin peak?

Demand peaks in Sep; the busiest month runs 4.6× the quietest.

What does it cost to enter the curcumin niche?

Listings span £5.11–£44.38; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.

curcumin

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.16

avg listing price — sweet spot $15–$100

Price range

Great£5.11–£44.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£352K

£352K/yr · 200K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,107.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, curcumin is a £352K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

curcumin market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £303K–£379K; units × avg price
Conversion rate: 11.6%
Avg BSR: #37
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 6.8%
Avg brand age: 57 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

19%

Nutrition Geeks25%
WeightWorld25%
SS Sport Supplies16%
LOVE LIFE SUPPLEMENTS7%
Solgar5%
NEW LEAF PRODUCTS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 4.6×

Open Trend

Top curcumin search terms

curcumin95K/yr -7.1%8.5% conv.
turmeric curcumin25K/yr +31.1%9.0% conv.
curcumin capsules high strength with black pepper30K/yr -0.3%10.2% conv.
curcumin with black pepper6K/yr +74.2%7.1% conv.
curcumin 958K/yr +12.6%7.8% conv.
95% curcumin3K/yr +30.7%4.7% conv.
curcumin capsules11K/yr -60.1%5.4% conv.
circumin4K/yr -16.5%7.8% conv.
turmeric and curcumin capsules3K/yr -16.7%10.9% conv.
circumin capsules high strength3K/yr -4.1%13.1% conv.

All search terms

Top curcumin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made

Nutrition Geeks£5.624.6★16,054 rev

Turmeric and Black Pepper Capsules with Ginger - 25 000mg Turmeric

WeightWorld£12.904.5★1,918 rev

Organic Turmeric Capsules High Strength and Black Pepper with Active Curcumin with Ginger 1380mg - Advanced Tumeric - Each 120 Veg Capsule is Organic (2 Capsules per Serving)

SS Sport Supplies£7.994.6★13,988 rev

Curcumin 95 + Bioperine by LLS | High Strength Turmeric Curcumin Capsules containing 96.9% Curcuminoids and Black Pepper Extract | 500mg x 60 Veg Capsules | Made in UK Under GMP/BRC License

LOVE LIFE SUPPLEMENTS£23.464.5★2,493 rev

Turmeric Tablets 2600mg with Black Pepper & Ginger - 95% Curcumin Extract -180 Turmerics and Black Pepper Tablets (3 Months) High Strength Active Turmeric Supplements Not Capsules By New Leaf

NEW LEAF PRODUCTS£7.974.6★11,337 rev

Newest

by launch date

OMNIA High Strength Turmeric Complex 3980mg Turmeric Curcumin C3 with Ginger Boswellia Black Pepper & Vitamin C 60 Tablets Joint Pain Relief Immune Support & Anti-Inflammatory Supplement (60)

OMNIA£5.1188 rev

7mo ago

ELLAVIAH Pure Turmeric Curcumin 95 1 000mg Turmeric 95% Curcuminoids with Black Pepper Bee Propolis Ginger & Vitamin C Pure Turmeric Formula for Daily Balance 120 Vegetarian Capsules

ELLAVIAH£14.65105 rev

8mo ago

Turmeric Curcumin - 48000mg from a 60:1 Extract with 95% Curcuminoids - 800mg Per Serving - Black Pepper & MCT Oil for Enhanced Absorption - Third-Party Lab Tested - 60 Capsules

Toniiq£13.35429 rev

11mo ago

Turmeric and Black Pepper Capsules with Ginger - 25 000mg Turmeric

WeightWorld£12.901,918 rev

1y ago

Turmeric 10.000 mg Curcumin 95% with Black Pepper Bioperine 2 Billion UFC & Ginger 130 Days of CurQreal Anti-inflamatory Antioxidant N2 Natural Nutrition

N2 Natural Nutrition£18.21389 rev

2y ago

What buyers say about curcumin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality curcumin”

Value For Money17%

“Happy with price”

Joint Pain13%

“Has really helped massively to relieve knee pain”

Ease Of Chewing/Swallowing11%

“easily swallowed capsules”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use6%

“Easy to use”

Inflammation3%

“Since curcumin is the actual anti-inflammatory here”

Efficiency2%

“Seems effective”

Dosage2%

“Good potent dose”

Taste-Overall2%

“with no unpleasant aftertaste”

What buyers complain about

Size-Overall11%

“The tablets are small”

Joint Pain7%

“Brought to relieve joint pain only taking a week or so”

Pain Relief-Overall6%

“the pain was quite intense”

Side Effects6%

“then felt sick”

Quality-Overall6%

“Not as good as the real thing”

Functionality-Overall5%

“Did not find it effective”

Ingredients-Overall5%

“Insufficient Curcumin/Tumeric”

Advertised Vs Actual Product5%

“I was fooled by the description”

Value For Money5%

“Waste of money”

Dosage4%

“taking double the dose I've not had any benefit whatsoever”

Top return reasons

Dosage100%

Common questions

Is curcumin profitable to sell on Amazon United Kingdom?: The niche generates £352K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the curcumin niche?: 15 brands and 52 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in curcumin?: Top complaints mined from reviews: Size-Overall, Joint Pain, Pain Relief-Overall. The return rate is 0.0%.
When does demand for curcumin peak?: Demand peaks in Sep; the busiest month runs 4.6× the quietest.
What does it cost to enter the curcumin niche?: Listings span £5.11–£44.38; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.