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Curcumin

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 75% of clicks, so Curcumin is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£352K/yr200K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
75%top-5 click share · 15 brands · 52 sellers

Flapen Score

Curcumin against its category

The dotted line is the Health & Personal Care average. Past it, Curcumin is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curcumin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curcumin 200K times last year and spent an estimated £352K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
11.6%
Market size, estimated
£352Ka year
Peak month
September4.6× the quietest month
Top search term
curcumin95K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £5.11 to £44.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £15.16 that is £19K to £23K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£5.11–£44.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #37 within Herbal Supplements. It carries 3,108 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#37in Herbal Supplements
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,108per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Curcumin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£106K£141K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

52

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

19%

  • Nutrition Geeks25%
  • WeightWorld25%
  • SS Sport Supplies16%
  • LOVE LIFE SUPPLEMENTS7%
  • Solgar5%
  • NEW LEAF PRODUCTS4%

Demand

Curcumin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 4.6×

Search terms

Top Curcumin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curcumin95K/yr
  • turmeric curcumin25K/yr
  • curcumin capsules high strength with black pepper30K/yr
  • curcumin with black pepper6K/yr
  • curcumin 958K/yr
  • 95% curcumin3K/yr
  • curcumin capsules11K/yr
  • circumin4K/yr
  • turmeric and curcumin capsules3K/yr
  • circumin capsules high strength3K/yr

Reviews and returns

What reviews say buyers love and hate about Curcumin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.02

The tablets are small

Curcumin in large

Very small

Joint Pain7%+1.14

Brought to relieve joint pain only taking a week or so

Still got achy joints

do not make any difference to joint pain

Pain Relief-Overall6%

the pain was quite intense

no change to my back pain

My pain has all

Side Effects6%−0.04

then felt sick

Had stomach upset for a few days

it had an adverse effect on that

Quality-Overall6%+1.10

Not as good as the real thing

Absolute rubbish

Disappointed with the quality of this product

Love

Quality-Overall17%+1.10

Good quality curcumin

This brand is so reliable for quality

Amazing quality

Value For Money17%+0.81

Happy with price

Great value

Amazing value

Joint Pain13%+1.14

Has really helped massively to relieve knee pain

Work really well good for joints

Helps joint pain

Ease Of Chewing/Swallowing11%+0.36

easily swallowed capsules

Easy to Swallow

The capsules are easy to take

Advertised Vs Actual Product6%

As advertised

As Described

does the job - perfectly

Return

0.0% Return rate 0% Fixable by listing

Dosage100%▁▁▁▁█▁

taking double the dose I've not had any benefit whatsoever

this isn't close to a dosage that will move the needle

High dosage may not suit every person

FAQ

Common Curcumin questions

Answered from the same tracked data.