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Curasept Mouthwash

Fail

Prices span $1.89–$14.01, mostly outside the sweet spot, so Curasept Mouthwash is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£157K/yr181K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
64%top-5 click share · 8 brands · 129 sellers

Flapen Score

Curasept Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Curasept Mouthwash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curasept Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curasept Mouthwash 181K times last year and spent an estimated £157K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
11.7%
Market size, estimated
£157Ka year
Peak month
January2.9× the quietest month
Top search term
corsodyl gel67K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £1.89 to £14.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.38 that is £6K to £7K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£1.89–£14.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #238 within Dental Care. It carries 2,543 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
4.6%
Average rank
#238in Dental Care
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,543per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Curasept Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

129

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Curasept57%
  • Corsodyl24%
  • Gengigel5%
  • Curaprox5%
  • Orajel3%
  • apipharma3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Curasept Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Curasept Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corsodyl gel67K/yr
  • curasept mouthwash45K/yr
  • curasept20K/yr
  • corsodyl dental gel17K/yr
  • curasept ads 220 mouthwash5K/yr
  • corsodyl gel dental gel10K/yr
  • corsodyl dental gel 1 percent w/w5K/yr
  • chlorhexidine gel5K/yr
  • corsodyl gel for gums4K/yr
  • corsodyl gel for gum disease2K/yr

Reviews and returns

What reviews say buyers love and hate about Curasept Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.11

taste is nasty

Strange taste

Horrible taste

Value For Money8%−0.02

not worth the price

Bit expensive

Expensive

Oral Hygiene7%+1.68

An expensive mouth wash

had a very sore spot in mouth

can't get to a dentist

Pain Relief-Overall6%−0.04

caused so much pain

hurts a little

minimal pain relief

Functionality-Overall5%−0.05

Did not Work

none of which worked

Wasnt really working for me

Love

Oral Hygiene23%+1.68

Good for gums

Good for Gums

Great for gum health

Quality-Overall10%+0.39

Great product very pleased with purchase

Excellent product

Great price for quality

Tooth Sensitivity10%+0.40

Helps with sensitive gums and teeth

It's good for sensitive teeth

Brilliant for Sensitive gums

Value For Money8%−0.02

Good value for money

Fair Price

Good Value

Efficiency7%+0.69

Effective

Works well

So effective on my husbands sore gum - works quickly

Return

0.1% Return rate 23% Fixable by listing

Leak-Proof19%▃▃█▂▁▃
Advertised Vs Actual Product13%▆▇▆▅█▁
Language Issues11%█▁▁▆▁▇
Taste-Overall9%▁▁▁▃▇█

taste is nasty

Strange taste

Horrible taste

Compatibility-Overall6%▁▁▁█▁▁

FAQ

Common Curasept Mouthwash questions

Answered from the same tracked data.