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Crystals

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -15.1% this quarter, so Crystals is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£354K/yr1.5M searches / yr
90-day growth
-15.1%search demand this quarter
Competition
23%top-5 click share · 49 brands · 58 sellers

Flapen Score

Crystals against its category

The dotted line is the Health & Personal Care average. Past it, Crystals is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystals 1.5M times last year and spent an estimated £354K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.2%
Market size, estimated
£354Ka year
Peak month
December3.1× the quietest month
Top search term
crystals503K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £3.42 to £27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £10.53 that is £3K to £5K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£3.42–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #90 within Alternative Medicine. It carries 635 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
3.1%
Average rank
#90in Alternative Medicine
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

58

Top-5 brand share

30%

Top 20: 75%

Top-5 click share

23%

Top 20: 62%

Open market

65%

  • Anima7%
  • Aemiy7%
  • WAFUNNE6%
  • XIANNVXI6%
  • Obidodi5%
  • YORFULL4%

Demand

Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystals503K/yr
  • crystal gifts291K/yr
  • crystal177K/yr
  • healing crystals90K/yr
  • crystals and healing stones31K/yr
  • gemstones69K/yr
  • chakra36K/yr
  • crystal gifts for women46K/yr
  • gem stones20K/yr
  • crystals for kids21K/yr

Reviews and returns

What reviews say buyers love and hate about Crystals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.21

Crystals are quite larger than expected

Too small

Bigger than expected

Quality-Overall10%+0.60

not good quality

there really small quality its rubbish

so this appears to have been a quality control issue rather than a design problem

Advertised Vs Actual Product9%−0.04

not as shown

Does not look like the picture

the picture is misleading

Value For Money6%+0.25

Too expensive for what it is

Not worth the money

Over priced for what it is

Durability5%−0.05

not durable

Broke within a couple of hrs

both fell apart within couple weeks or daytime wear

Love

Gifting Purpose26%+2.40

cute gift

Amazing gift

Birthday gift

Quality-Overall17%+0.60

This bracelet feels really good quality

Look great and a good variety

Excellent quality

Value For Money12%+0.25

Good Value for Money

Good value

Great value for money

Advertised Vs Actual Product7%−0.04

As described

It was exactly what I ordered

Better than expected

Minerals6%+0.39

Beautiful crystals

Natural stones

I love crystals

Return

0.7% Return rate 60% Fixable by listing

Size-Overall36%▅█▅▅█▇

Crystals are quite larger than expected

Too small

Bigger than expected

Advertised Vs Actual Product13%█▇▆▅▄▄

not as shown

Does not look like the picture

the picture is misleading

Quality-Overall12%▆▅▇█▄▅

not good quality

there really small quality its rubbish

so this appears to have been a quality control issue rather than a design problem

Gifting Purpose6%▆▂█▄▃▄

As it was intended for a gift. which I imagine most are

Did not really look presentable at all

Durability5%▃▃██▄▅

not durable

Broke within a couple of hrs

both fell apart within couple weeks or daytime wear

FAQ

Common Crystals questions

Answered from the same tracked data.