Crystals
Crystals shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Crystals profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crystals is a £354K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Crystals: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.1% over the last 90 days and 2.2% of searches end in a purchase.
£354K
revenue / yr
Who owns the niche?
The top 5 brands hold 30% of demand, so 70% of the market is open.
70%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 68 products
Top Crystals products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Premium Healing Crystals Kit in Gift Box - 7 Chakra Set Tumbled Stones 7 Chakra Stone Set Meditation Stone Yoga Amulet With Gift Box
- Price
- £7.41
- Rating
- 4.1/5
- Reviews
- 1,716
- Age
- 4y ago
Obidodi Crystal Pyramid Moonstone Crystal Ogan Chakra Energy Tower Positive Energy Generator Nature Reiki Chakra Crushed Stone Jewelry for Healing Meditation Chakra Balance (Amethyst)
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 3y ago
Zourglow 18pcs Healing Crystals Gemstones Set Natural Polished Gem Stones Lucky Pocket Stone for Yoga Balancing Meditation Reiki Anxiety Stress Relief (B-18)
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 1y ago
Anima Premium 7 Chakra Healing Crystals Set for Energy Alignment - Large Raw Amethyst Rose Quartz Citrine Lapis Lazuli Clear Quartz Tigers Eye & Red Jasper - Wooden Gift Box & Guidebook Included
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 2y ago
XIANNVXI 20 Pcs Healing Crystals Points Crystal Gifts Bulk Gemstones Set
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 3y ago
Trending
90-day click momentum
Mixed Acrylic Jewels Gemstones Card Making Crafts Embellishments Large - Bag Size: 100G
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 11y ago
Blue Agate Geode Natural Quartz Crystal Centre
- Price
- £13.44
- Rating
- 4.2/5
- Reviews
- 2,395
- Age
- 11y ago
ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago
Greek Science My First Mega Gemstone Dig Kit for Kids Excavate 15 Real Gems and Crystals Stem Educational Geology Fun Projects for Boys Girls
- Price
- £16.21
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 2y ago
Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg
- Price
- £27.30
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch dateZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago
Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg
- Price
- £13.80
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 11mo ago
Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg
- Price
- £27.30
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 11mo ago
Lamptobe Healing Crystals Lamp with LED Wooden Base Crystals Gifts for Women Birthday Stress Relief Chakra Gemstones Meditation Spiritual Reiki Energy Balance Home Office Yoga
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
QINJIEJIE Crystals 10Pcs Large Crystal 200G Healing Crystals Gemstones Bulk Raw Stone Rough Stones Energy Protection Fountain Rocks Decoration Reiki Meditation Crystals for Beginners
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
49 rising
Sellers
58
Top-5 brand share
30%
Top 20: 75%
Top-5 click share
23%
Top 20: 62%
Open market
65%
- Anima7%
- Aemiy7%
- WAFUNNE6%
- XIANNVXI6%
- Obidodi5%
- YORFULL4%
Crystals demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Crystals search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crystals503K/yr
- crystal gifts291K/yr
- crystal177K/yr
- healing crystals90K/yr
- crystals and healing stones31K/yr
- gemstones69K/yr
- chakra36K/yr
- crystal gifts for women46K/yr
- gem stones20K/yr
- crystals for kids21K/yr
What reviews say buyers love and hate about Crystals
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“cute gift”
“This bracelet feels really good quality”
“Good Value for Money”
“As described”
“Beautiful crystals”
What buyers complain about
80% of reviews“Crystals are quite larger than expected”
“not good quality”
“not as shown”
“Too expensive for what it is”
“not durable”
Crystals return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crystals questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
