Crystals
MaybeThe top 5 brands take only 30% of clicks. But demand is soft, at -15.1% this quarter, so Crystals is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £354K/yr1.5M searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 23%top-5 click share · 49 brands · 58 sellers
Flapen Score
Crystals against its category
The dotted line is the Health & Personal Care average. Past it, Crystals is stronger. Inside it, weaker.
Market
The Crystals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crystals 1.5M times last year and spent an estimated £354K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £354Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- crystals503K searches a year
02 · Price
A sale here is worth £10.53.
Listings sell for £10.53 on average, from £3.42 to £27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £10.53 that is £3K to £5K a year per listing.
- Average price
- £10.53under the $15 to $100 sweet spot
- Price range
- £3.42–£27.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #90 within Alternative Medicine. It carries 635 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 3.1%
- Average rank
- #90in Alternative Medicine
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 635per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Crystals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium Healing Crystals Kit in Gift Box - 7 Chakra Set Tumbled Stones 7 Chakra Stone Set Meditation Stone Yoga Amulet With Gift Box
- Price
- £7.41
- Rating
- 4.1/5
- Reviews
- 1,716
- Age
- 4y ago

Obidodi Crystal Pyramid Moonstone Crystal Ogan Chakra Energy Tower Positive Energy Generator Nature Reiki Chakra Crushed Stone Jewelry for Healing Meditation Chakra Balance (Amethyst)
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 3y ago

Zourglow 18pcs Healing Crystals Gemstones Set Natural Polished Gem Stones Lucky Pocket Stone for Yoga Balancing Meditation Reiki Anxiety Stress Relief (B-18)
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 1y ago

Anima Premium 7 Chakra Healing Crystals Set for Energy Alignment - Large Raw Amethyst Rose Quartz Citrine Lapis Lazuli Clear Quartz Tigers Eye & Red Jasper - Wooden Gift Box & Guidebook Included
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 2y ago

XIANNVXI 20 Pcs Healing Crystals Points Crystal Gifts Bulk Gemstones Set
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 3y ago
Trending
90-day click momentum
Mixed Acrylic Jewels Gemstones Card Making Crafts Embellishments Large - Bag Size: 100G
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 11y ago

Blue Agate Geode Natural Quartz Crystal Centre
- Price
- £13.44
- Rating
- 4.2/5
- Reviews
- 2,395
- Age
- 11y ago

ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago

Greek Science My First Mega Gemstone Dig Kit for Kids Excavate 15 Real Gems and Crystals Stem Educational Geology Fun Projects for Boys Girls
- Price
- £16.21
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 2y ago

Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg
- Price
- £27.30
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago

Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg
- Price
- £13.80
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 11mo ago

Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg
- Price
- £27.30
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 11mo ago

Lamptobe Healing Crystals Lamp with LED Wooden Base Crystals Gifts for Women Birthday Stress Relief Chakra Gemstones Meditation Spiritual Reiki Energy Balance Home Office Yoga
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago

QINJIEJIE Crystals 10Pcs Large Crystal 200G Healing Crystals Gemstones Bulk Raw Stone Rough Stones Energy Protection Fountain Rocks Decoration Reiki Meditation Crystals for Beginners
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
58
Top-5 brand share
30%
Top 20: 75%
Top-5 click share
23%
Top 20: 62%
Open market
65%
- Anima7%
- Aemiy7%
- WAFUNNE6%
- XIANNVXI6%
- Obidodi5%
- YORFULL4%
Demand
Crystals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Crystals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crystals503K/yr
- crystal gifts291K/yr
- crystal177K/yr
- healing crystals90K/yr
- crystals and healing stones31K/yr
- gemstones69K/yr
- chakra36K/yr
- crystal gifts for women46K/yr
- gem stones20K/yr
- crystals for kids21K/yr
Reviews and returns
What reviews say buyers love and hate about Crystals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Crystals are quite larger than expected
Too small
Bigger than expected
not good quality
there really small quality its rubbish
so this appears to have been a quality control issue rather than a design problem
not as shown
Does not look like the picture
the picture is misleading
Too expensive for what it is
Not worth the money
Over priced for what it is
not durable
Broke within a couple of hrs
both fell apart within couple weeks or daytime wear
Love
cute gift
Amazing gift
Birthday gift
This bracelet feels really good quality
Look great and a good variety
Excellent quality
Good Value for Money
Good value
Great value for money
As described
It was exactly what I ordered
Better than expected
Beautiful crystals
Natural stones
I love crystals
Return
0.7% Return rate 60% Fixable by listing
Crystals are quite larger than expected
Too small
Bigger than expected
not as shown
Does not look like the picture
the picture is misleading
not good quality
there really small quality its rubbish
so this appears to have been a quality control issue rather than a design problem
As it was intended for a gift. which I imagine most are
Did not really look presentable at all
not durable
Broke within a couple of hrs
both fell apart within couple weeks or daytime wear
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crystals questions
Answered from the same tracked data.









