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Crystal Tree

Fail

Demand is soft, at -37.8% this quarter, so Crystal Tree is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£64K/yr116K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
55%top-5 click share · 19 brands · 27 sellers

Flapen Score

Crystal Tree against its category

The dotted line is the Health & Personal Care average. Past it, Crystal Tree is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Tree 116K times last year and spent an estimated £64K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
4.0%
Market size, estimated
£64Ka year
Peak month
December6.6× the quietest month
Top search term
crystal tree60K searches a year

02 · Price

A sale here is worth £14.03.

Listings sell for £14.03 on average, from £7.83 to £28.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.03 that is £1K to £4K a year per listing.

Average price
£14.03under the $15 to $100 sweet spot
Price range
£7.83–£28.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Alternative Medicine. It carries 556 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#102in Alternative Medicine
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Crystal Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

30%

  • Crocon23%
  • WEILAOK19%
  • Vicloon10%
  • ZENFULSTONE7%
  • Nilo Crystals5%
  • Anima5%

Demand

Crystal Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Crystal Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal tree60K/yr
  • chakra tree24K/yr
  • crystal tree of life14K/yr
  • crystal trees5K/yr
  • gemstone tree4K/yr
  • gem tree4K/yr
  • chakra tree of life4K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.28

its taller than expected

Quite small

The stones are tiny

Quality-Overall13%

there really small quality its rubbish

Looked cheap

Not good quality

Advertised Vs Actual Product8%−0.05

Does not look like the picture

The pictures are completely misleading

because it didnt look as good as the picture

Strength3%−0.02

The trunk of the tree is quite bent

It was bent

which makes the whole tree feel a bit unstable

Value For Money3%+0.27

for the price not really worth it

Not worth the money

Cheap and tacky not worth the money

Love

Gifting Purpose38%+3.26

Great gift

Well received gift

Birthday gift

Quality-Overall19%

Beautifully made

Good quality

Great looking item

Color9%+0.65

such a lovely colour

Stunning beautiful with all the different colour crystals

Beautiful colours

Value For Money8%+0.27

Good value

Reasonable price too

Value for money

Size-Overall7%−0.28

Nice size

It's the perfect size for a bedside table

not too big so fits in our office perfectly

Return

1.1% Return rate 58% Fixable by listing

Size-Overall34%▃▄▄▄█▅

its taller than expected

Quite small

The stones are tiny

Quality-Overall14%█▄▅▆▃▅

there really small quality its rubbish

Looked cheap

Not good quality

Advertised Vs Actual Product13%█▇▇▄▅▆

Does not look like the picture

The pictures are completely misleading

because it didnt look as good as the picture

Gifting Purpose10%▆▅█▆▂▄

As it was intended for a gift. which I imagine most are

Color5%▃█▄▂▁▅

the gems arent as bright in colour

FAQ

Common Crystal Tree questions

Answered from the same tracked data.