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Crystal Candle

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $22K a year here, so Crystal Candle is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£22K/yr75K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
43%top-5 click share · 23 brands · 75 sellers

Flapen Score

Crystal Candle against its category

The dotted line is the Health & Personal Care average. Past it, Crystal Candle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Candle 75K times last year and spent an estimated £22K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
2.2%
Market size, estimated
£22Ka year
Peak month
December6.1× the quietest month
Top search term
crystal candle36K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £4.64 to £30.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.40 that is £0 to £1K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£4.64–£30.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #496 within Alternative Medicine. It carries 321 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
19.1%
Average rank
#496in Alternative Medicine
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Crystal Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£654£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

75

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

43%

Top 20: 81%

Open market

30%

  • Generic18%
  • VIE18%
  • Inspireyes13%
  • Something Different Wholesale8%
  • ORCHID AURA7%
  • WEMEET5%

Demand

Crystal Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Crystal Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal candle36K/yr
  • crystal candles12K/yr
  • spiritual candles7K/yr
  • north muse candle8K/yr
  • chakra candles8K/yr
  • healing candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.13

The candles are small

Some are quite large

Tiny

Smell10%+2.97

Couldnt smell it at all

Smell until lit

Not overly strong scent

Value For Money7%+0.03

Expensive for what you get

The gift set is quite pricey

besides being expensive

Advertised Vs Actual Product6%−0.03

the pictures on the listing do make them look bigger which is a bit misleading

so it doesnt match what the description claims

not as advertised

Quality-Overall4%+0.07

which isn't really in keeping with the quality of the candles

Poor quality

Very poor quality

Love

Smell33%+2.97

The scent is beautiful

Amazing fragrance

Nice detail fragrance

Gifting Purpose12%+1.32

* Nicely presented—works well as a gift or for personal use

Nice relaxing gift set

Great gift

Value For Money9%+0.03

Worth the money

Good value for money

Great value for money

Brightness/Shine/Glow8%−0.05

Beautiful candles

Great candles

The candles themselves are lovely to look at

Quality-Overall8%+0.07

A Really Nice Quality Set

Good quality

Nice variety

Return

0.4% Return rate 69% Fixable by listing

Size-Overall58%▇▇▅▆▆█

The candles are small

Some are quite large

Tiny

Smell15%▃▂▃▁█▆

Couldnt smell it at all

Smell until lit

Not overly strong scent

Advertised Vs Actual Product6%▁▇█▁▃▁

the pictures on the listing do make them look bigger which is a bit misleading

so it doesnt match what the description claims

not as advertised

Defective Material/Parts4%▅▆█▁▁▁
Thin3%▄▁▁█▁▁

FAQ

Common Crystal Candle questions

Answered from the same tracked data.