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Crystal Candle

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $22K a year here, so Crystal Candle is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£22K/yr75K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
43%top-5 click share · 23 brands · 75 sellers

Flapen Score

Crystal Candle against its category

The dotted line is the Health & Personal Care average. Past it, Crystal Candle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Candle 75K times last year and spent an estimated £22K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
2.2%
Market size, estimated
£22Ka year
Peak month
December6.1× the quietest month
Top search term
crystal candle36K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £4.64 to £30.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.40 that is £0 to £1K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£4.64–£30.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #496 within Alternative Medicine. It carries 321 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
19.1%
Average rank
#496in Alternative Medicine
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
39

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Crystal Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£654£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

75

Est. top-5 brand share

65%

Top 20: 98%

Est. top-5 click share

43%

Top 20: 81%

Open market

30%

  • Generic18%
  • VIE18%
  • Inspireyes13%
  • Something Different Wholesale8%
  • ORCHID AURA7%
  • WEMEET5%

Demand

Crystal Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Crystal Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crystal candle36K/yr
  • crystal candles12K/yr
  • spiritual candles7K/yr
  • north muse candle8K/yr
  • chakra candles8K/yr
  • healing candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Candle

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
13%of negative reviews mention “Size-Overall”
0.4%of orders come back
“The candles are small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crystal Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data