Skip to content

Crutches

Crutches shows a sweet-spot price point ($26.11 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 58Growth 34Conversion 34Competition 66Returns 50Price range 93Avg price 95Brand share 61Review moat 80Quality gap 63
This niche Category average

Is Crutches profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crutches is a £455K/yr Amazon United Kingdom market (643K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 58/100.

Crutches: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.9% over the last 90 days and 2.7% of searches end in a purchase.

£455K

revenue / yr

Units sold / yr20K
Search volume / yr+6.9%643K
Conversion rate2.7%
Avg price£26.11

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers21 · 30
Top-5 product click share45%
Open market32%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement77%
New entrants (1y)17· 5 succeeded
Avg rating4.4★
Avg reviews400

Top Crutches products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£36K£55K£73K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

30

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

45%

Top 20: 82%

Open market

24%

  • The Helping Hand Company18%
  • KoolShiro15%
  • NRS13%
  • Days12%
  • OUUTMEE10%
  • Ossenberg8%

Crutches demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume643KCVR2.7%Products39Brands21Top 5 Brands68%OOS Rate13.6%Rating4.4★Reviews400Avg BSR#21
13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Crutches search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crutches for adults288K/yr
  • crutches185K/yr
  • crutches for adults women32K/yr
  • crutch29K/yr
  • folding crutches14K/yr
  • walking crutches for adults8K/yr
  • elbow crutches for adults11K/yr
  • forearm crutches12K/yr
  • elbow crutches11K/yr
  • forearm crutches for adults6K/yr

What reviews say buyers love and hate about Crutches

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Comfort-Overall15%

Comfortable and sturdy

Quality-Overall14%

The construction is high-quality

Weight Light9%

Excellent & lightweight

Grip8%

The grip is so comfortable

Value For Money8%

Excellent value

What buyers complain about

51% of reviews
Durability12%

broke after two days use

Grip8%

The grip at the bottom was also black

Advertised Vs Actual Product6%

it may be worth changing the item description

Instructions/User Manual/Troubleshooting5%

No instructions

Comfort-Overall4%

What this lacks in comfort

Crutches return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Comfort-Overall
8%
3Strength
7%
4Advertised Vs Actual Product
7%
5Joint Pain
6%

Common Crutches questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crutches 58/100 on Amazon United Kingdom — Worth a look. The niche generates £455K/yr across 39 tracked products. 5 of 17 products launched in the last 360 days are still selling. Search demand moved +6.9% over the last 90 days.
Search demand for Crutches on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.