Crutches
MaybeProducts sell for $26.11 on average, inside the sweet spot. But demand is soft, at +6.9% this quarter, so Crutches is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £455K/yr643K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 30 sellers
Flapen Score
Crutches against its category
The dotted line is the Health & Personal Care average. Past it, Crutches is stronger. Inside it, weaker.
Market
The Crutches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crutches 643K times last year and spent an estimated £455K. The top 5 brands take 68% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.
- Searches, last 12 months
- 643K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £455Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- crutches for adults288K searches a year
02 · Price
A sale here is worth £26.11.
Listings sell for £26.11 on average, from £13.64 to £70.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £26.11 that is £7K to £13K a year per listing.
- Average price
- £26.11inside the $15 to $100 sweet spot
- Price range
- £13.64–£70.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #21 within Medical Supplies & Equipment. It carries 400 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 72%
- Out of stock, average day
- 13.6%
- Average rank
- #21in Medical Supplies & Equipment
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 400per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 5 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Crutches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NRS Double Adjustable Crutches with Comfy Handle Regular Height - Pair
- Price
- £21.69
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 7y ago
Days Double Adjustable Crutches for Adults Comfort Handle Lightweight Mobility Aid Handle to Ground Height 66 cm-94 cm
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 637
- Age
- 12y ago
Folding Crutches for Adults Elbow Crutches for Women Men Lightweight Height Adjustable Crutches with Comfy Handle Ergonomic Grip Forearm Crutches (1PC)
- Price
- £23.00
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 1y ago
The Helping Hand Company Double Adjustable Crutches Comfortable Ergonomic Handle Lightweight Aluminum Fully Height & Arm Adjustable Medical Mobility Aid Pair for Adults (Long)
- Price
- £19.66
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 12mo ago
Ossenberg Classic Open Cuff Ergonomic Grip Elbow Crutch Lilac Single | Lightweight Height Adjustable Economy Comfort Coloured Forearm Crutch for Adults Men & Women Mobility and Walking Aid
- Price
- £17.22
- Rating
- 4.2/5
- Reviews
- 371
- Age
- 3y ago
Trending
90-day click momentum
Lifeswonderful - Ergonomic Crutches with Comfy Handle - Lightweight Easy on the Wrists Double Adjustable with Closed Cuff
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 2mo ago
2PCS Folding Crutches for Adults Lightweight Aluminum Crutches with Adjustable Height 93-119 cm Ergonomic Hand Grip Portable Travel for Men & Women Durable Walking Aid with Reflective Strips
- Price
- £30.77
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 5mo ago
The Helping Hand Company Adjustable Elbow Crutch with Soft PVC Handle Height Adjustable 160kg Capacity Latex-Free 44-109cm (Small)
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 11mo ago
SPRING SEAON Forearm Crutch Pads Auli Velvet Soft Foam Grip Covers for Elbow Crutches Non-Slip & Comfortable Relieves Hand Pain Universal Fit Washable 2 Pack(Black)
- Price
- £14.72
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 10mo ago
OUUTMEE Folding Forearm Crutches for Adults (1 PCS) with Anti-Slip Feet
- Price
- £18.98
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 10mo ago
Newest
by launch dateLifeswonderful - Ergonomic Crutches with Comfy Handle - Lightweight Easy on the Wrists Double Adjustable with Closed Cuff
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 2mo ago
2PCS Folding Crutches for Adults Lightweight Aluminum Crutches with Adjustable Height 93-119 cm Ergonomic Hand Grip Portable Travel for Men & Women Durable Walking Aid with Reflective Strips
- Price
- £30.77
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 5mo ago
Folding Crutches for Adults Elbow Crutches for Women Men Lightweight Two-Point Height Adjustable Crutches with Comfy Handle
- Price
- £22.05
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 9mo ago
The Helping Hand Company Double Adjustable Crutches Pair of Lightweight Forearm Crutches with Comfy Handle Regular Height 53109cm (530-806mm (Pair))
- Price
- £17.86
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 9mo ago
SPRING SEAON Forearm Crutch Pads Auli Velvet Soft Foam Grip Covers for Elbow Crutches Non-Slip & Comfortable Relieves Hand Pain Universal Fit Washable 2 Pack(Black)
- Price
- £14.72
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
30
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
45%
Top 20: 82%
Open market
24%
- The Helping Hand Company18%
- KoolShiro15%
- NRS13%
- Days12%
- OUUTMEE10%
- Ossenberg8%
Demand
Crutches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Crutches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crutches for adults288K/yr
- crutches185K/yr
- crutches for adults women32K/yr
- crutch29K/yr
- folding crutches14K/yr
- walking crutches for adults8K/yr
- elbow crutches for adults11K/yr
- forearm crutches12K/yr
- elbow crutches11K/yr
- forearm crutches for adults6K/yr
Reviews and returns
What reviews say buyers love and hate about Crutches
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke after two days use
Broke within a week
Broken after a month
The grip at the bottom was also black
the hand grips themselves are rather hard
No arm grip around
it may be worth changing the item description
the advertisement is misleading as it says crutches
Not the size described
No instructions
The instructions are a bit odd and not very clear
The instructions are a bit odd
What this lacks in comfort
The downside is my mum found the arm parts very uncomfortable
Arm rest uncomfortable
Love
Comfortable and sturdy
Comfortable to use
Comfortable to hold
The construction is high-quality
EXCELLENT PRODUCT
They are well made
Excellent & lightweight
Very light, easy to set up
Their lightweight construction ensures that they can be carried around effortlessly
The grip is so comfortable
The grips are nice
dont slip
Excellent value
Good price
not expensive
Return
3.0% Return rate 50% Fixable by listing
Folds up very small indeed
I wasn't expecting these crutches to fold down as small as they did
they are shorter than desired
What this lacks in comfort
The downside is my mum found the arm parts very uncomfortable
Arm rest uncomfortable
it may be worth changing the item description
the advertisement is misleading as it says crutches
Not the size described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crutches questions
Answered from the same tracked data.