Crutches

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.

Searches, last 12 months

643K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

2.7%

Market size, estimated

£455Ka year

Peak month

May1.4× the quietest month

Top search term

crutches for adults288K searches a year

Listings sell for £26.11 on average, from £13.64 to £70.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £26.11 that is £7K to £13K a year per listing.

Average price

£26.11inside the $15 to $100 sweet spot

Price range

£13.64–£70.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£7K–£13K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #21 within Medical Supplies & Equipment. It carries 400 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

72%

Out of stock, average day

13.6%

Average rank

#21in Medical Supplies & Equipment

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

400per listing

Listings tracked

39

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months