Crest Whitening Strips
FailThe top 5 brands take 98% of clicks, so Crest Whitening Strips is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £277K/yr1.1M searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 40 sellers
Flapen Score
Crest Whitening Strips against its category
The dotted line is the Health & Personal Care average. Past it, Crest Whitening Strips is stronger. Inside it, weaker.
Market
The Crest Whitening Strips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crest Whitening Strips 1.1M times last year and spent an estimated £277K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £277Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- crest whitening strips495K searches a year
02 · Price
A sale here is worth £14.47.
Listings sell for £14.47 on average, from £6.79 to £23.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.47 that is £18K to £22K a year per listing.
- Average price
- £14.47under the $15 to $100 sweet spot
- Price range
- £6.79–£23.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.4% of listings are out of stock. The average listing ranks #122 within Dental Care. It carries 7,023 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 39.4%
- Average rank
- #122in Dental Care
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,023per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Crest Whitening Strips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
Crest 3D White Radiant Mint Whitening Toothpaste 3.5 oz
- Price
- £17.47
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 10y ago
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
- Price
- £9.08
- Rating
- 4.0/5
- Reviews
- 2,080
- Age
- 5y ago
Crest Twin Pack 3D White Luxe Glamorous White Toothpaste 3.5 Ounce each
- Price
- £16.16
- Rating
- 4.3/5
- Reviews
- 13,687
- Age
- 9y ago
Trending
90-day click momentum
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included
- Price
- £14.47
- Rating
- 3.8/5
- Reviews
- 2,316
- Age
- 3y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Newest
by launch dateDRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Teeth Whitening Strip 14 Treatments - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips
- Price
- £10.80
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 1y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included
- Price
- £14.47
- Rating
- 3.8/5
- Reviews
- 2,316
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Crest76%
- Whites Beaconsfield7%
- DrDent6%
- BetterWhite6%
- Pdoo3%
- MySmile2%
Demand
Crest Whitening Strips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Crest Whitening Strips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crest whitening strips495K/yr
- crest 3d whitestrips198K/yr
- crest whitestrips106K/yr
- crest teeth whitening strips48K/yr
- teeth whitening strips crest44K/yr
- crest 3d whitening strips27K/yr
- crest 3d whitestrips professional effects17K/yr
- 3d crest whitening strips26K/yr
- whitening strips crest21K/yr
- lumineux teeth whitening strips19K/yr
Reviews and returns
What reviews say buyers love and hate about Crest Whitening Strips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very effective
Didn't Work For Me
Didn't work very well
Did not whiten
dosent whiten teeth at all
Did not whiten my teeth
Very sticky
Strips do not stick well
Wont stick
Not very user friendly
Difficult to get off
Hard to put on
My teeth were bad
Leaves a sick feeling in my mouth
This causes your teeth to crack
Love
whitening your teeth
Definitely brighten teeth
my teeth have brightened
Good item well made
Best quality
Excellent product, so happy with the results
Ease of use
easy to take off
Also is very easy to put on
They are affordable
Good value for money
Good value for money
WORKS WELL
Works very effectively
Seems effective
Return
0.3% Return rate 9% Fixable by listing
Not very effective
Didn't Work For Me
Didn't work very well
Did not whiten
dosent whiten teeth at all
Did not whiten my teeth
some made my teeth feel quite sensitive
Not durable for sensitive teeth
Not for sensitive teeth
Very sticky
Strips do not stick well
Wont stick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crest Whitening Strips questions
Answered from the same tracked data.