Is crest whitening strips profitable to sell on Amazon United Kingdom?

The niche generates £277K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (44/100).

How competitive is the crest whitening strips niche?

6 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in crest whitening strips?

Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Adhesion/Stickiness. The return rate is 0.3%.

When does demand for crest whitening strips peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the crest whitening strips niche?

Listings span £6.79–£23.81; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 7,023 reviews — the moat a new listing must climb.

crest whitening strips

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.47

avg listing price — sweet spot $15–$100

Price range

Good£6.79–£23.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£277K

£277K/yr · 1.1M searches

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,022.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, crest whitening strips is a £277K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

crest whitening strips market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £289K–£362K; units × avg price
Conversion rate: 1.8%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 39.4%
Avg brand age: 31 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Crest76%
Whites Beaconsfield7%
DrDent6%
BetterWhite6%
Pdoo3%
MySmile2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top crest whitening strips search terms

crest whitening strips495K/yr +1.7%1.4% conv.
crest 3d whitestrips198K/yr +22.4%1.0% conv.
crest whitestrips106K/yr +44.1%0.5% conv.
crest teeth whitening strips48K/yr -3.8%1.4% conv.
teeth whitening strips crest44K/yr +7.3%2.3% conv.
crest 3d whitening strips27K/yr -0.2%1.2% conv.
crest 3d whitestrips professional effects17K/yr +24.2%0.9% conv.
3d crest whitening strips26K/yr -9.6%1.7% conv.
whitening strips crest21K/yr -13.7%1.7% conv.
lumineux teeth whitening strips19K/yr -4.3%0.4% conv.

All search terms

Top crest whitening strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2

Crest£13.734.4★75 rev

Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)

Crest£23.814.3★20,143 rev

Crest 3D White Radiant Mint Whitening Toothpaste 3.5 oz

Crest£17.474.3★20,143 rev

Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth

Whites Beaconsfield£9.084.0★2,080 rev

Crest Twin Pack 3D White Luxe Glamorous White Toothpaste 3.5 Ounce each

Crest£16.164.3★13,687 rev

Newest

by launch date

DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth

DrDent£16.704,701 rev

2mo ago

Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal

Pdoo£17.544,347 rev

4mo ago

Teeth Whitening Strip 14 Treatments - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips

Pdoo£10.804,347 rev

1y ago

Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2

Crest£13.7375 rev

1y ago

BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included

BetterWhite£14.472,316 rev

3y ago

What buyers say about crest whitening strips

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening27%

“whitening your teeth”

Quality-Overall20%

“Good item well made”

Ease Of Use9%

“Ease of use”

Value For Money8%

“They are affordable”

Efficiency5%

“WORKS WELL”

Taste-Overall3%

“No nasty taste”

Ease Of Application3%

“Works perfectly and not too hard to apply”

Adhesion/Stickiness3%

“good stickiness”

Tooth Sensitivity3%

“It perfect for sensitive teeth”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Functionality-Overall10%

“Not very effective”

Tooth Brightening8%

“Did not whiten”

Adhesion/Stickiness7%

“Very sticky”

Ease Of Use7%

“Not very user friendly”

Oral Hygiene5%

“My teeth were bad”

Tooth Sensitivity5%

“some made my teeth feel quite sensitive”

Color5%

“Defo a few shades lighter than before”

Color Fading/Discoloration4%

“it seems like my teeth are more discoloured after use”

Sensitivity-Overall3%

“Caused VERY sensitive teeth”

Taste-Overall3%

“doesn't have strong taste”

Top return reasons

Functionality-Overall24%

Tooth Brightening15%

Tooth Sensitivity11%

Adhesion/Stickiness8%

Advertised Vs Actual Product7%

Value For Money3%

Quality-Overall3%

Ease Of Use3%

Taste-Overall2%

Certifications2%

Common questions

Is crest whitening strips profitable to sell on Amazon United Kingdom?: The niche generates £277K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (44/100).
How competitive is the crest whitening strips niche?: 6 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in crest whitening strips?: Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Adhesion/Stickiness. The return rate is 0.3%.
When does demand for crest whitening strips peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the crest whitening strips niche?: Listings span £6.79–£23.81; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 7,023 reviews — the moat a new listing must climb.