Crest Whitening Strips

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+8.7%

Conversion, latest week

1.8%

Market size, estimated

£277Ka year

Peak month

May1.5× the quietest month

Top search term

crest whitening strips495K searches a year

Listings sell for £14.47 on average, from £6.79 to £23.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.47 that is £18K to £22K a year per listing.

Average price

£14.47under the $15 to $100 sweet spot

Price range

£6.79–£23.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£18K–£22K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.4% of listings are out of stock. The average listing ranks #122 within Dental Care. It carries 7,023 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

39.4%

Average rank

#122in Dental Care

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,023per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months