Crest Whitening Strips
brand-locked demand (top 5 brands take 98% of clicks) — Crest Whitening Strips doesn't clear our bar today.
Flapen Score
Is Crest Whitening Strips profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crest Whitening Strips is a £277K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Crest Whitening Strips: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.7% over the last 90 days and 1.8% of searches end in a purchase.
£277K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 12 products
Top Crest Whitening Strips products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
Crest 3D White Radiant Mint Whitening Toothpaste 3.5 oz
- Price
- £17.47
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 10y ago
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
- Price
- £9.08
- Rating
- 4.0/5
- Reviews
- 2,080
- Age
- 5y ago
Crest Twin Pack 3D White Luxe Glamorous White Toothpaste 3.5 Ounce each
- Price
- £16.16
- Rating
- 4.3/5
- Reviews
- 13,687
- Age
- 9y ago
Trending
90-day click momentum
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included
- Price
- £14.47
- Rating
- 3.8/5
- Reviews
- 2,316
- Age
- 3y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Newest
by launch dateDRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Teeth Whitening Strip 14 Treatments - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips
- Price
- £10.80
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 1y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included
- Price
- £14.47
- Rating
- 3.8/5
- Reviews
- 2,316
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Crest76%
- Whites Beaconsfield7%
- DrDent6%
- BetterWhite6%
- Pdoo3%
- MySmile2%
Crest Whitening Strips demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Crest Whitening Strips search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crest whitening strips495K/yr
- crest 3d whitestrips198K/yr
- crest whitestrips106K/yr
- crest teeth whitening strips48K/yr
- teeth whitening strips crest44K/yr
- crest 3d whitening strips27K/yr
- crest 3d whitestrips professional effects17K/yr
- 3d crest whitening strips26K/yr
- whitening strips crest21K/yr
- lumineux teeth whitening strips19K/yr
What reviews say buyers love and hate about Crest Whitening Strips
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“whitening your teeth”
“Good item well made”
“Ease of use”
“They are affordable”
“WORKS WELL”
What buyers complain about
58% of reviews“Not very effective”
“Did not whiten”
“Very sticky”
“Not very user friendly”
“My teeth were bad”
Crest Whitening Strips return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crest Whitening Strips questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
