Crest Toothpaste
brand-locked demand (top 5 brands take 99% of clicks) — Crest Toothpaste doesn't clear our bar today.
Flapen Score
Is Crest Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crest Toothpaste is a £171K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Crest Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.2% over the last 90 days and 5.6% of searches end in a purchase.
£171K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Crest Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crest 3d White Vivid Fluoride Anticavity Toothpaste Radiant Mint - 0.85 Oz Pack of 2
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 250
- Age
- 12y ago
Crest 3D White Radiant Mint Whitening Toothpaste Pack of 3 323 g Mint
- Price
- £19.13
- Rating
- 4.2/5
- Reviews
- 58,414
- Age
- 9y ago
Crest Plus Cavity Protection Toothpaste Regular Paste 8.2oz Pack of 3
- Price
- £10.69
- Rating
- 4.6/5
- Reviews
- 4,445
- Age
- 12y ago
CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer
- Price
- £25.16
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
Crest Cavity and Tartar Protection Toothpaste Whitening Baking Soda & Peroxide (3 Count of 5.7 oz Tubes Each) 17.1 oz
- Price
- £11.03
- Rating
- 4.4/5
- Reviews
- 3,484
- Age
- 6y ago
Trending
90-day click momentum
Luxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz
- Price
- £24.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Arm & Hammer Peroxicare Deep Clean Toothpaste 6 oz (Packaging May Vary)
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 615
- Age
- 13y ago
Monicare Hydrogen Peroxide 3% -250ml 10 Vols Clear
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 4,647
- Age
- 3y ago
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
- Price
- £20.73
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago
LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
Newest
by launch dateLuxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz
- Price
- £24.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
- Price
- £20.73
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago
LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System
- Price
- £16.67
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer
- Price
- £25.16
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
68
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Crest78%
- LuxPaks17%
- Spotlight Oral Care1%
- Fashion Base1%
- Arm & Hammer1%
- Monicare1%
- Open — no brand owns it (0%)
Crest Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Crest Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crest toothpaste117K/yr
- crest52K/yr
- peroxide teeth whitening28K/yr
- crest whitening7K/yr
- teeth whitening peroxide5K/yr
- toothpaste crest4K/yr
What reviews say buyers love and hate about Crest Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“most importantly very effective in maintaining mouth health”
“Good whitening”
“Good Crest product”
“Good Price”
“Does the job”
What buyers complain about
74% of reviews“I was disappointed by the size”
“Pricey”
“Can't see a real difference after a few days”
“Too addictive whitening your teeth”
“made no difference at all”
Crest Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crest Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
