crest toothpaste
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good£14.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.35–£25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£171K£171K/yr · 213K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,376.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crest toothpaste is a £171K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
crest toothpaste market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £143K–£179K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 12.4%
- Avg brand age
- 44 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
68
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Crest78%
- LuxPaks17%
- Spotlight Oral Care1%
- Fashion Base1%
- Arm & Hammer1%
- Monicare1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top crest toothpaste search terms
- crest toothpaste117K/yr
- crest52K/yr
- peroxide teeth whitening28K/yr
- crest whitening7K/yr
- teeth whitening peroxide5K/yr
- toothpaste crest4K/yr
Top crest toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest 3d White Vivid Fluoride Anticavity Toothpaste Radiant Mint - 0.85 Oz Pack of 2
Crest£5.534.0★250 rev
Crest 3D White Radiant Mint Whitening Toothpaste Pack of 3 323 g Mint
Crest£19.134.2★58,414 rev
Crest Plus Cavity Protection Toothpaste Regular Paste 8.2oz Pack of 3
Crest£10.694.6★4,445 rev
CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer
LuxPaks£25.164.6★51 rev
Crest Cavity and Tartar Protection Toothpaste Whitening Baking Soda & Peroxide (3 Count of 5.7 oz Tubes Each) 17.1 oz
Crest£11.034.4★3,484 rev
Newest
by launch date
Luxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz
LuxPaks£24.800 rev
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
Spotlight Oral Care£20.73101 rev
LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System
LuxPaks£16.6784 rev
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
Crest£13.7375 rev
CRST 3DWhite Advanced Luminous Mint Teeth Whitening Toothpaste 4 Pack of 3.7 oz - Whitens After 1 Brush Bundled with LUXPAKS Toothpaste Squeezer
LuxPaks£25.1651 rev
Trending
90-day click momentumLuxpaks Toothpaste Squeezer Compatible with 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste 3-Pack of 4.6 oz
LuxPaks£24.800.0★
Arm & Hammer Peroxicare Deep Clean Toothpaste 6 oz (Packaging May Vary)
Arm & Hammer£6.474.5★
Monicare Hydrogen Peroxide 3% -250ml 10 Vols Clear
Monicare£4.354.4★
Spotlight Oral Care Teeth Whitening Strips 28 Strips + Toothpaste (14-Day Treatment) Ultra Whitening Strips Sensitive Teeth & Enamel Safe Made by Dentists Hydrogen Peroxide Teeth Brightening Kit
Spotlight Oral Care£20.734.0★
LUXPAKS Toothpaste Squeezer Compatible with 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz - Active Whitening Protection Deep Clean System
LuxPaks£16.674.4★
What buyers say about crest toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“most importantly very effective in maintaining mouth health”
“Good whitening”
“Good Crest product”
“Good Price”
“Does the job”
“Nice taste”
“Natural white”
“It really works 1st use you can see the difference”
“so clean everyone in house agrees its so good”
“I chose these as chat gpt recommended them as being great for sensitive teeth”
What buyers complain about
“I was disappointed by the size”
“Pricey”
“Can't see a real difference after a few days”
“Too addictive whitening your teeth”
“made no difference at all”
“Not the best”
“havent found it any better than other toothpastes”
“Misleading”
“Rip off”
“teeth are whiter”
Top return reasons
Common questions
- Is crest toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the crest toothpaste niche?
- 6 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in crest toothpaste?
- Top complaints mined from reviews: Size-Overall, Value For Money, Visibility. The return rate is 0.3%.
- When does demand for crest toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the crest toothpaste niche?
- Listings span £4.35–£25.16; the average listing price is £14.30 (sweet spot $15–$100). The average incumbent carries 9,376 reviews — the moat a new listing must climb.