Crest Toothpaste

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

5.6%

Market size, estimated

£171Ka year

Peak month

October1.3× the quietest month

Top search term

crest toothpaste117K searches a year

Listings sell for £14.30 on average, from £4.35 to £25.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £14.30 that is £7K to £11K a year per listing.

Average price

£14.30under the $15 to $100 sweet spot

Price range

£4.35–£25.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #269 within Dental Care. It carries 9,376 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#269in Dental Care

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,376per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months