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Crepe Bandage

Fail

Prices span $1.47–$11.20, mostly outside the sweet spot, so Crepe Bandage is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£52K/yr73K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
66%top-5 click share · 10 brands · 19 sellers

Flapen Score

Crepe Bandage against its category

The dotted line is the Health & Personal Care average. Past it, Crepe Bandage is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crepe Bandage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crepe Bandage 73K times last year and spent an estimated £52K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
12.7%
Market size, estimated
£52Ka year
Peak month
July1.5× the quietest month
Top search term
crepe bandage61K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £1.47 to £11.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.56 that is £1K to £3K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£1.47–£11.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #202 within First Aid. It carries 1,242 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#202in First Aid
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,242per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Crepe Bandage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Top-5 brand share

83%

Top 20: 92%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Safety First Aid Group39%
  • JFA Medical20%
  • Reliance Medical15%
  • --8%
  • Mighty-X5%
  • Safe + Sound5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Crepe Bandage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Crepe Bandage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crepe bandage61K/yr
  • crepe bandages7K/yr
  • crepe bandage roll5K/yr

Reviews and returns

What reviews say buyers love and hate about Crepe Bandage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness26%−0.20

because they are less thick than I hoped for

much thinner than I had hoped for

Very thin in fact my fingers went through the bandage

Quality-Overall24%−0.08

Absolutely rubbish the bandage it self is not good quality at all not really supportive

Not the best

Poor quality

Value For Money8%+1.28

Terrible value for money

Not worth for the money

Size-Overall8%+1.60

they are not fit for purpose

Tiny bandage

Strength8%−0.02

only complaint was the teeth on the little metal clips are quite fragile

Rubbish flimsy not good at all

Love

Quality-Overall23%−0.08

Good quality and prompt delivery

Good quality

Decent

Value For Money21%+1.28

Bandage pack good value

Great value for money

Good Value

Size-Overall14%+1.60

Perfect Fit for purpose

Seem pretty much the size and length claimed

Perfect large pack to keep in stock fo when needed

Stretchability/Expandability/Elasticity6%+0.19

with 12 Extra Clips - Durable Elastic

Soft stretchy bandage that has an aesthetic look

stretchier. I know they exist

Advertised Vs Actual Product6%

Just as described

just what i needed

ok for what we needed

Return

0.1% Return rate 39% Fixable by listing

Size-Overall20%▁▃█▃▆▆

they are not fit for purpose

Tiny bandage

Quality-Overall12%▁▄▁▅█▁

Absolutely rubbish the bandage it self is not good quality at all not really supportive

Not the best

Poor quality

Strength8%▁▃█▁▁▁

only complaint was the teeth on the little metal clips are quite fragile

Rubbish flimsy not good at all

Advertised Vs Actual Product8%▁▁▁▅█▁
Compression4%▁▁▁█▁▁

FAQ

Common Crepe Bandage questions

Answered from the same tracked data.