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Creatine and Collagen

soft demand (-21.3% this quarter) — Creatine and Collagen doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 18Growth 14Conversion 62Competition 22Returns 100Price range 63Avg price 79Brand share 27Review moat 73Quality gap 81
This niche Category average

Is Creatine and Collagen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Creatine and Collagen is a £72K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Creatine and Collagen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 5.5% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr5K
Search volume / yr-21.3%79K
Conversion rate5.5%
Avg price£16.78

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 13
Top-5 product click share74%
Open market11%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)7· 2 succeeded
Avg rating4.2★
Avg reviews580

Top Creatine and Collagen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Free Soul37%
  • Warrior24%
  • N2 Natural Nutrition15%
  • Wellgard7%
  • Nutrition Geeks6%
  • VITAL ERA4%
  • Open — no brand owns it (3 brands, 8%)

Creatine and Collagen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR5.5%Products15Brands9Top 5 Brands89%OOS Rate0.9%Rating4.2★Reviews580Avg BSR#109
4K3KSpike '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Creatine and Collagen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • creatine and collagen powder22K/yr
  • creatine and collagen12K/yr
  • creaglow16K/yr
  • creatine collagen7K/yr
  • collagen and creatine6K/yr
  • free soul creaglow7K/yr
  • collagen and creatine for women4K/yr
  • freesoul creaglow2K/yr
  • creatine collagen powder3K/yr

What reviews say buyers love and hate about Creatine and Collagen

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall15%

Good Quality

Taste-Overall14%

has no unpleasant taste or odour

Value For Money7%

Value for money

Solubility7%

it dissolves easily

Advertised Vs Actual Product5%

As advertised

What buyers complain about

51% of reviews
Taste-Overall23%

Bad tasting

Solubility5%

Does not dissolve well

Flavor5%

also unsatisfying, raspberry flavour to it

Texture/Consistency-Overall3%

does still have a bit of a chalky texture

Side Effects3%

started getting what I can only describe as hangover headaches and grogginess/brain fog

Creatine and Collagen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
27%
2Taste-Overall
26%
3Texture/Consistency-Overall
6%
4Leak-Proof
5%
5Advertised Vs Actual Product
3%

Common Creatine and Collagen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Creatine and Collagen 46/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 15 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Creatine and Collagen buyers on Amazon United Kingdom complain most about Taste-Overall, Solubility, Flavor, the themes mined from the niche's reviews. Its return rate is 0.1%.