Is creatine and collagen profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 15 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (46/100).

How competitive is the creatine and collagen niche?

9 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in creatine and collagen?

Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.1%.

What does it cost to enter the creatine and collagen niche?

Listings span £8.18–£26.59; the average listing price is £16.78 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.

creatine and collagen

Skip it

Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.78

avg listing price — sweet spot $15–$100

Review moat

Good579.53

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.18–£26.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£72K

£72K/yr · 79K searches

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, creatine and collagen is a £72K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

creatine and collagen market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £67K–£84K; units × avg price
Conversion rate: 5.5%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 34 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Free Soul37%
Warrior24%
N2 Natural Nutrition15%
Wellgard7%
Nutrition Geeks6%
VITAL ERA4%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 42 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top creatine and collagen search terms

creatine and collagen powder22K/yr -17.5%3.3% conv.
creatine and collagen12K/yr -0.2%3.6% conv.
creaglow16K/yr -52.7%7.2% conv.
creatine collagen7K/yr -10.1%5.1% conv.
collagen and creatine6K/yr -4.2%3.7% conv.
free soul creaglow7K/yr -32.3%6.2% conv.
collagen and creatine for women4K/yr -34.2%3.8% conv.
freesoul creaglow2K/yr +23.2%8.5% conv.
creatine collagen powder3K/yr -32.5%8.0% conv.

All search terms

Top creatine and collagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CreaGlow Naticol Marine Collagen + Creatine Monohydrate + Electrolytes Powder | Glow & Strength All in 1 with Magnesium Vitamin C Biotin & Hyaluronic Acid | Raspberry Flavoured | Free Soul

Free Soul£26.594.0★157 rev

Creatine Monohydrate Powder+ Multi Collagen with Vitamin C (70 Doses) 3000mg Creatine Unflavored + Collagen I II III V and X. Supplement for Strength Power & Performance. N2 Natural Nutrition

N2 Natural Nutrition£12.534.4★183 rev

Warrior Creatine Monohydrate Powder + Hydrolysed Collagen Peptides 270g (30 Servings) Micronised Creatine and Collagen Supplement for Muscle Hair Skin Nails & Joints for Women Mixed Berry

Warrior£12.184.2★232 rev

Warrior Creatine Monohydrate Powder + Hydrolysed Collagen Peptides 270g (30 Servings) Micronised Creatine and Collagen Supplement for Muscle Hair Skin Nails & Joints for Women Unflavoured

Warrior£12.044.2★138 rev

Wellgard Peach Perfect - Flavoured Creatine Monohydrate Powder for Women Collagen BCAAs L-Citrulline & Magnesium Glycinate Pink Lemonade 420g

Wellgard£17.884.5★174 rev

Newest

by launch date

Creatine and Collagen Powder with Electrolytes - 450g | Natural Berry Flavour | Collagen Creatine and Electrolyte Powder with Hyaluronic Acid | UK Made All-in-One Supplement by Roam & Ritual

Roam & Ritual£17.0933 rev

5mo ago

Creatine Monohydrate Powder+ Multi Collagen with Vitamin C (70 Doses) 3000mg Creatine Unflavored + Collagen I II III V and X. Supplement for Strength Power & Performance. N2 Natural Nutrition

N2 Natural Nutrition£12.53183 rev

6mo ago

3g Creatine Monohydrate Powder with Glowchemy Collagen Builder Glutathione Hyaluronic Acid & Biotin | Creatine and Collagen Powder for Women | Mango Passion Flavor 30 Serving

Better Alt£15.5523 rev

7mo ago

Vital Era Strength + Glow 8 in 1 Blend with Creatine monohydrate Powder Peptan Collagen Powder Biotin Hyaluronic Acid Vitamin C Magnesium Calcium Zinc. Creatine for Women

VITAL ERA£23.7223 rev

8mo ago

Warrior Creatine Plus Collagen Sachets Hydrolysed Collagen Peptides with Creatine Monohydrate for Muscle Joint and Skin Support Zero Sugar On-The-Go Recovery Drink Mix 15 Sachets

Warrior£10.5129 rev

9mo ago

What buyers say about creatine and collagen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good Quality”

Taste-Overall14%

“has no unpleasant taste or odour”

Value For Money7%

“Value for money”

Solubility7%

“it dissolves easily”

Advertised Vs Actual Product5%

“As advertised”

Nutritional Content5%

“good amount of protein”

Flavor4%

“Its smooth and an enjoyable flavour”

Ease Of Use4%

“Easy to prepare”

Blend/Ratio3%

“What really stands out is how easily it blends”

Energy Level3%

“Energy levels have been improved”

What buyers complain about

Taste-Overall23%

“Bad tasting”

Solubility5%

“Does not dissolve well”

Flavor5%

“also unsatisfying, raspberry flavour to it”

Texture/Consistency-Overall3%

“does still have a bit of a chalky texture”

Side Effects3%

“started getting what I can only describe as hangover headaches and grogginess/brain fog”

Sweetness3%

“This sachet is little bit to sweet”

Artificial Sweeteners3%

“Artificial sweetener overload”

Value For Money2%

“Waste of money”

Salt Content2%

“Now seems to be salty”

Measurement/Reading Accuracy1%

“which isnt ideal of wanting to take accurate measures”

Top return reasons

Flavor27%

Taste-Overall26%

Texture/Consistency-Overall6%

Leak-Proof5%

Advertised Vs Actual Product3%

Smell3%

Contamination2%

Side Effects2%

Joint Pain2%

Nutritional Content2%

Common questions

Is creatine and collagen profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 15 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (46/100).
How competitive is the creatine and collagen niche?: 9 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in creatine and collagen?: Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.1%.
What does it cost to enter the creatine and collagen niche?: Listings span £8.18–£26.59; the average listing price is £16.78 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.