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Creatine and Collagen

Fail

Demand is soft, at -21.3% this quarter, so Creatine and Collagen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£72K/yr79K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
74%top-5 click share · 9 brands · 13 sellers

Flapen Score

Creatine and Collagen against its category

The dotted line is the Health & Personal Care average. Past it, Creatine and Collagen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Creatine and Collagen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Creatine and Collagen 79K times last year and spent an estimated £72K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
5.5%
Market size, estimated
£72Ka year
Top search term
creatine and collagen powder22K searches a year

02 · Price

A sale here is worth £16.78.

Listings sell for £16.78 on average, from £8.18 to £26.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.78 that is £4K to £8K a year per listing.

Average price
£16.78inside the $15 to $100 sweet spot
Price range
£8.18–£26.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #109 within Amino Acids. It carries 580 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#109in Amino Acids
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Creatine and Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Free Soul37%
  • Warrior24%
  • N2 Natural Nutrition15%
  • Wellgard7%
  • Nutrition Geeks6%
  • VITAL ERA4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Creatine and Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Creatine and Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • creatine and collagen powder22K/yr
  • creatine and collagen12K/yr
  • creaglow16K/yr
  • creatine collagen7K/yr
  • collagen and creatine6K/yr
  • free soul creaglow7K/yr
  • collagen and creatine for women4K/yr
  • freesoul creaglow2K/yr
  • creatine collagen powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Creatine and Collagen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.14

Bad tasting

the taste was hideous

Artificial taste, mixes poorly

Solubility5%

Does not dissolve well

However, it does not mix

Does not dissolve

Flavor5%

also unsatisfying, raspberry flavour to it

Flavour is terrible

Its not a strong flavour

Texture/Consistency-Overall3%−0.02

does still have a bit of a chalky texture

everything has a horrid grainy texture

has a gritty texture

Side Effects3%−0.02

started getting what I can only describe as hangover headaches and grogginess/brain fog

Bad side effects

Performance-wise, the effects were subtle

Love

Quality-Overall15%+1.58

Good Quality

Good product from trusted brand

Good quality, big container

Taste-Overall14%−0.14

has no unpleasant taste or odour

No nasty taste

Excellent taste

Value For Money7%+0.49

Value for money

Good value for money

Good price

Solubility7%

it dissolves easily

It mixes well

I found that the powder mixes amazingly well

Advertised Vs Actual Product5%+0.44

As advertised

As described

Exactly as advertised

Return

0.1% Return rate 4% Fixable by listing

Flavor27%▃█▆▅▄▄

also unsatisfying, raspberry flavour to it

Flavour is terrible

Its not a strong flavour

Taste-Overall26%▆█▃▄▆▇

Bad tasting

the taste was hideous

Artificial taste, mixes poorly

Texture/Consistency-Overall6%▃▁█▁▃█

does still have a bit of a chalky texture

everything has a horrid grainy texture

has a gritty texture

Leak-Proof5%▁▁▅█▂▁
Advertised Vs Actual Product3%▁█▁▁▁█

FAQ

Common Creatine and Collagen questions

Answered from the same tracked data.