Creatine
MaybeShoppers spend $9.8M a year here. But demand is soft, at -9.5% this quarter, so Creatine is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £9.8M/yr6.1M searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 62 sellers
Flapen Score
Creatine against its category
The dotted line is the Health & Personal Care average. Past it, Creatine is stronger. Inside it, weaker.
Market
The Creatine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Creatine 6.1M times last year and spent an estimated £9.8M. The top 5 brands take 84% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.8M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £9.8Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- creatine3.7M searches a year
02 · Price
A sale here is worth £11.23.
Listings sell for £11.23 on average, from £5.34 to £21.53. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At £11.23 that is £562K to £674K a year per listing.
- Average price
- £11.23under the $15 to $100 sweet spot
- Price range
- £5.34–£21.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- £562K–£674K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Amino Acids. It carries 7,168 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Amino Acids
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,168per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Creatine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago

Optimum Nutrition Micronised Creatine Monohydrate Powder 317g
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 21,199
- Age
- 11y ago

Bulk Creatine Monohydrate Powder 500g Power & Performance
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 10,570
- Age
- 11y ago

Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago

Optimum Nutrition Micronised Creatine Powder 100% Pure Creatine Monohydrate Powder for Performance and Muscle Power Unflavoured Shake 186 Servings 634 g
- Price
- £21.53
- Rating
- 4.7/5
- Reviews
- 13,623
- Age
- 11y ago
Trending
90-day click momentum
Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 1,912
- Age
- 8mo ago

Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago

Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 11mo ago

Creatine Monohydrate Powder 1kg - 10+ Months Supply - 330 Servings
- Price
- £20.22
- Rating
- 4.6/5
- Reviews
- 1,405
- Age
- 2y ago

Jacked Factory Creatine Monohydrate 425g - 5g Creatine Powder per Serving Informed Choice Certified - Increased Physical Performance* & Resistance Training Effects** - 85 Servings Unflavoured
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 16,697
- Age
- 2y ago
Newest
by launch date
Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 1,912
- Age
- 8mo ago

Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 11mo ago

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago

Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago

Creatine Monohydrate Powder - 300g (60 x 5g Servings) | 200 Mesh Fine Grade Powder Pure & Mixes Easily | Includes Scoop | Unflavoured | Made in The UK By CLN Labs
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 2,494
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
62
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Nutrition Geeks32%
- Optimum Nutrition20%
- Warrior13%
- Bulk12%
- Myprotein7%
- WeightWorld4%
- Open — no brand owns it (5 brands, 12%)
Demand
Creatine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Creatine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- creatine3.7M/yr
- creatine monohydrate powder1.2M/yr
- creatine monohydrate384K/yr
- creatine powder200K/yr
- warrior creatine108K/yr
- nutrition geeks creatine64K/yr
- optimum nutrition creatine74K/yr
- pure creatine28K/yr
- creatin38K/yr
- micronized creatine monohydrate21K/yr
Reviews and returns
What reviews say buyers love and hate about Creatine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
give a very bad artificial after taste
tasteless
Horrible taste
NOT Dissolving
Doesnt dissolve
Dissolving issue
really not nice to swallow
Hard to swallow
Impossible to swallow
A small
Too big
Tablets very big
Strong chemical smell
Smells like chemicals
smell terrible
Love
Excellent product
Good quality, big container
The bag is high quality
Best value
Good value for money
low price
Dissolves easily
Easy to mix
Mixes well
As advertised
Exactly as advertised
As described
Ease of use
easy to mix
Easy to take
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Creatine questions
Answered from the same tracked data.









