Is creatine profitable to sell on Amazon United Kingdom?

The niche generates £9.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the creatine niche?

11 brands and 62 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in creatine?

Top complaints mined from reviews: Taste-Overall, Solubility, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for creatine peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the creatine niche?

Listings span £5.34–£21.53; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 7,168 reviews — the moat a new listing must climb.

creatine

Worth a look

Shows a $9.8M/yr market, but soft demand (-9.5% this quarter) keeps it on the watch list.

Market size

Incredible£9.8M

£9.8M/yr · 6.1M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.23

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.34–£21.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,167.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, creatine is a £9.8M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

creatine market data

Units sold / yr: 600K–800K; avg 50,000–60,000/product
Revenue / yr: £6.7M–£9.0M; units × avg price
Conversion rate: 14.3%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

Nutrition Geeks32%
Optimum Nutrition20%
Warrior13%
Bulk12%
Myprotein7%
WeightWorld4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top creatine search terms

creatine3.7M/yr -14.1%10.7% conv.
creatine monohydrate powder1.2M/yr +1.0%12.1% conv.
creatine monohydrate384K/yr -8.2%8.4% conv.
creatine powder200K/yr -21.0%9.4% conv.
warrior creatine108K/yr +17.2%4.0% conv.
nutrition geeks creatine64K/yr +31.5%23.0% conv.
optimum nutrition creatine74K/yr -4.2%9.7% conv.
pure creatine28K/yr +34.9%14.4% conv.
creatin38K/yr -4.7%9.6% conv.
micronized creatine monohydrate21K/yr +9.3%8.1% conv.

All search terms

Top creatine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men

Nutrition Geeks£8.184.5★5,215 rev

Optimum Nutrition Micronised Creatine Monohydrate Powder 317g

Optimum Nutrition£12.964.6★21,199 rev

Bulk Creatine Monohydrate Powder 500g Power & Performance

Bulk£10.174.5★10,570 rev

Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)

Warrior£10.514.4★4,390 rev

Optimum Nutrition Micronised Creatine Powder 100% Pure Creatine Monohydrate Powder for Performance and Muscle Power Unflavoured Shake 186 Servings 634 g

Optimum Nutrition£21.534.7★13,623 rev

Newest

by launch date

Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply

NEW LEAF PRODUCTS£8.951,912 rev

8mo ago

Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder

VitaBright£5.34749 rev

11mo ago

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men

Nutrition Geeks£8.185,215 rev

1y ago

Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)

Warrior£10.514,390 rev

2y ago

Creatine Monohydrate Powder - 300g (60 x 5g Servings) | 200 Mesh Fine Grade Powder Pure & Mixes Easily | Includes Scoop | Unflavoured | Made in The UK By CLN Labs

CLN Labs£7.402,494 rev

2y ago

What buyers say about creatine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money18%

“Best value”

Solubility7%

“Dissolves easily”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Ease of use”

Taste-Overall4%

“No nasty taste”

Blend/Ratio3%

“mix well”

Nutritional Content2%

“Very happy with this supplement”

Efficiency2%

“Does the job”

Energy Level2%

“Really helps with energy levels”

What buyers complain about

Taste-Overall12%

“give a very bad artificial after taste”

Solubility7%

“NOT Dissolving”

Ease Of Chewing/Swallowing7%

“really not nice to swallow”

Size-Overall6%

“A small”

Smell5%

“Strong chemical smell”

Flavor3%

“Weird flavor”

Dosage3%

“Must take daily or it wont work”

Quality-Overall3%

“Bad quality control”

Side Effects3%

“Bad side effects”

Texture/Consistency-Overall2%

“The texture is also slightly coarser than some other brands Ive tried”

Common questions

Is creatine profitable to sell on Amazon United Kingdom?: The niche generates £9.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the creatine niche?: 11 brands and 62 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in creatine?: Top complaints mined from reviews: Taste-Overall, Solubility, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for creatine peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the creatine niche?: Listings span £5.34–£21.53; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 7,168 reviews — the moat a new listing must climb.