Creatine
Creatine shows a $9.8M/yr market, but soft demand (-9.5% this quarter) keeps it on the watch list.
Flapen Score
Is Creatine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Creatine is a £9.8M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Creatine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.5% over the last 90 days and 14.3% of searches end in a purchase.
£9.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Creatine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago
Optimum Nutrition Micronised Creatine Monohydrate Powder 317g
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 21,199
- Age
- 11y ago
Bulk Creatine Monohydrate Powder 500g Power & Performance
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 10,570
- Age
- 11y ago
Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago
Optimum Nutrition Micronised Creatine Powder 100% Pure Creatine Monohydrate Powder for Performance and Muscle Power Unflavoured Shake 186 Servings 634 g
- Price
- £21.53
- Rating
- 4.7/5
- Reviews
- 13,623
- Age
- 11y ago
Trending
90-day click momentum
Creatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 1,912
- Age
- 8mo ago
Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago
Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 11mo ago
Creatine Monohydrate Powder 1kg - 10+ Months Supply - 330 Servings
- Price
- £20.22
- Rating
- 4.6/5
- Reviews
- 1,405
- Age
- 2y ago
Jacked Factory Creatine Monohydrate 425g - 5g Creatine Powder per Serving Informed Choice Certified - Increased Physical Performance* & Resistance Training Effects** - 85 Servings Unflavoured
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 16,697
- Age
- 2y ago
Newest
by launch dateCreatine Monohydrate 3000mg - Micronised for Easy Absorption - Creatine Tablets 180 - Exercise Gym Supplement for Men & Women - Creatine Monohydrate Powder (Not Capsules) 2 Months Supply
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 1,912
- Age
- 8mo ago
Creatine Monohydrate Powder Micronised | 400g Pouch | 114 Servings | 200 Mesh Easy Dissolving Pure Powder
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 11mo ago
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago
Warrior Creatine Monohydrate Powder 500g (166 Servings) Pure Creatine Powder Easy Dissolve Micronised Creatine for Women & Men (Unflavoured)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 4,390
- Age
- 2y ago
Creatine Monohydrate Powder - 300g (60 x 5g Servings) | 200 Mesh Fine Grade Powder Pure & Mixes Easily | Includes Scoop | Unflavoured | Made in The UK By CLN Labs
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 2,494
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
62
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Nutrition Geeks32%
- Optimum Nutrition20%
- Warrior13%
- Bulk12%
- Myprotein7%
- WeightWorld4%
- Open — no brand owns it (5 brands, 12%)
Creatine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Creatine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- creatine3.7M/yr
- creatine monohydrate powder1.2M/yr
- creatine monohydrate384K/yr
- creatine powder200K/yr
- warrior creatine108K/yr
- nutrition geeks creatine64K/yr
- optimum nutrition creatine74K/yr
- pure creatine28K/yr
- creatin38K/yr
- micronized creatine monohydrate21K/yr
What reviews say buyers love and hate about Creatine
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Excellent product”
“Best value”
“Dissolves easily”
“As advertised”
“Ease of use”
What buyers complain about
51% of reviews“give a very bad artificial after taste”
“NOT Dissolving”
“really not nice to swallow”
“A small”
“Strong chemical smell”
Common Creatine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
