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Creatine

Maybe

Shoppers spend $9.8M a year here. But demand is soft, at -9.5% this quarter, so Creatine is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£9.8M/yr6.1M searches / yr
90-day growth
-9.5%search demand this quarter
Competition
75%top-5 click share · 11 brands · 62 sellers

Flapen Score

Creatine against its category

The dotted line is the Health & Personal Care average. Past it, Creatine is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Creatine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Creatine 6.1M times last year and spent an estimated £9.8M. The top 5 brands take 84% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.8M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
14.3%
Market size, estimated
£9.8Ma year
Peak month
February1.5× the quietest month
Top search term
creatine3.7M searches a year

02 · Price

A sale here is worth £11.23.

Listings sell for £11.23 on average, from £5.34 to £21.53. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At £11.23 that is £562K to £674K a year per listing.

Average price
£11.23under the $15 to $100 sweet spot
Price range
£5.34–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
50,000–60,000
Revenue per listing a year
£562K–£674K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Amino Acids. It carries 7,168 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Amino Acids
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,168per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Creatine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£980K£2.0M£2.9M£3.9M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

62

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Nutrition Geeks32%
  • Optimum Nutrition20%
  • Warrior13%
  • Bulk12%
  • Myprotein7%
  • WeightWorld4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Creatine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Creatine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • creatine3.7M/yr
  • creatine monohydrate powder1.2M/yr
  • creatine monohydrate384K/yr
  • creatine powder200K/yr
  • warrior creatine108K/yr
  • nutrition geeks creatine64K/yr
  • optimum nutrition creatine74K/yr
  • pure creatine28K/yr
  • creatin38K/yr
  • micronized creatine monohydrate21K/yr

Reviews and returns

What reviews say buyers love and hate about Creatine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%

give a very bad artificial after taste

tasteless

Horrible taste

Solubility7%−0.03

NOT Dissolving

Doesnt dissolve

Dissolving issue

Ease Of Chewing/Swallowing7%−0.06

really not nice to swallow

Hard to swallow

Impossible to swallow

Size-Overall6%−0.05

A small

Too big

Tablets very big

Smell5%−0.04

Strong chemical smell

Smells like chemicals

smell terrible

Love

Quality-Overall24%+1.88

Excellent product

Good quality, big container

The bag is high quality

Value For Money18%+1.53

Best value

Good value for money

low price

Solubility7%−0.03

Dissolves easily

Easy to mix

Mixes well

Advertised Vs Actual Product6%+0.23

As advertised

Exactly as advertised

As described

Ease Of Use4%+0.08

Ease of use

easy to mix

Easy to take

FAQ

Common Creatine questions

Answered from the same tracked data.