Cream Wax
FailThe top 5 brands take 100% of clicks, so Cream Wax is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £136K/yr143K searches / yr
- 90-day growth
- +22.6%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 42 sellers
Flapen Score
Cream Wax against its category
The dotted line is the Health & Personal Care average. Past it, Cream Wax is stronger. Inside it, weaker.
Market
The Cream Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Wax 143K times last year and spent an estimated £136K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- +22.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £136Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- soft wax50K searches a year
02 · Price
A sale here is worth £10.75.
Listings sell for £10.75 on average, from £4.90 to £18.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.
- Average price
- £10.75under the $15 to $100 sweet spot
- Price range
- £4.90–£18.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Shaving & Hair Removal. It carries 1,934 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 46%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Shaving & Hair Removal
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cream Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Traditional High Performance Soft Wax for Sensitive Skin 450g 3 Pack
- Price
- £18.51
- Rating
- 4.3/5
- Reviews
- 340
- Age
- 13y ago
Trending
90-day click momentum
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.90
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 8y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Rio Deluxe Soft Creme Wax (1)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 464
- Age
- 13y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago
Newest
by launch date
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.90
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 8y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Hive Warm Honey Cream Depilatory Wax Waxing Hair Remover Removal Creme CODE: OPT5730
- Price
- £16.60
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- MYLEE46%
- Salon System45%
- Rio6%
- PUERFOCA2%
- Hive1%
- Open — no brand owns it (0%)
Demand
Cream Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cream Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soft wax50K/yr
- warm wax21K/yr
- just wax18K/yr
- honey wax12K/yr
- cream wax11K/yr
- salon system just wax8K/yr
- creme wax7K/yr
- mylee soft wax4K/yr
- honey wax for hair removal5K/yr
- salon system wax4K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very sticky. is a good product was just broke on delivery
A sticky mess
Awfully sticky
very hard to clean
Waste of time, complete mess
I must say it was super messy
Not for Sensitive Skin
Sensitive wax
This one is definitely not for sensitive skin
Burnt into my skin- followed all instructions
Please do not use it for sensitive skin
This wax just pulled my skin off
No longer soft and creamy
Don't buy it very harsh
Love
Really good wax
Excellent product
overall its a reliable
very easy to use
i promise you it s easy to work with it
the removal is always perfect
Budget friendly
good price too
Worth buying
As described
Do exactly what they need to
It fulfills what was promised in the advertisement
Worked well
does work very well
Return
0.3% Return rate 51% Fixable by listing
they are small
Very sticky. is a good product was just broke on delivery
A sticky mess
Awfully sticky
So not what I thought not as good as other brands I have tried
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Wax questions
Answered from the same tracked data.









