Cream Wax
FailThe top 5 brands take 100% of clicks, so Cream Wax is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £136K/yr143K searches / yr
- 90-day growth
- +22.6%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 42 sellers
Flapen Score
Cream Wax against its category
The dotted line is the Health & Personal Care average. Past it, Cream Wax is stronger. Inside it, weaker.
Market
The Cream Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Wax 143K times last year and spent an estimated £136K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- +22.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £136Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- soft wax50K searches a year
02 · Price
A sale here is worth £10.75.
Listings sell for £10.75 on average, from £4.90 to £18.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.
- Average price
- £10.75under the $15 to $100 sweet spot
- Price range
- £4.90–£18.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Shaving & Hair Removal. It carries 1,934 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 46%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Shaving & Hair Removal
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cream Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Traditional High Performance Soft Wax for Sensitive Skin 450g 3 Pack
- Price
- £18.51
- Rating
- 4.3/5
- Reviews
- 340
- Age
- 13y ago
Trending
estimated 90-day click momentum
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.90
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 8y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Rio Deluxe Soft Creme Wax (1)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 464
- Age
- 13y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Salon System Just Wax Creme Wax 450g
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 15y ago
Newest
by launch date
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
- Price
- £4.90
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 8y ago

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 5,792
- Age
- 10y ago

Hive Warm Honey Cream Depilatory Wax Waxing Hair Remover Removal Creme CODE: OPT5730
- Price
- £16.60
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- MYLEE46%
- Salon System45%
- Rio6%
- PUERFOCA2%
- Hive1%
- Open — no brand owns it (0%)
Demand
Cream Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cream Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soft wax50K/yr
- warm wax21K/yr
- just wax18K/yr
- honey wax12K/yr
- cream wax11K/yr
- salon system just wax8K/yr
- creme wax7K/yr
- mylee soft wax4K/yr
- honey wax for hair removal5K/yr
- salon system wax4K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Wax
We read the reviews and the return reasons for every product selling here.
“Very sticky. is a good product was just broke on delivery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









