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Cream Wax

Fail

The top 5 brands take 100% of clicks, so Cream Wax is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£136K/yr143K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
76%top-5 click share · 5 brands · 42 sellers

Flapen Score

Cream Wax against its category

The dotted line is the Health & Personal Care average. Past it, Cream Wax is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Wax 143K times last year and spent an estimated £136K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
8.9%
Market size, estimated
£136Ka year
Peak month
April1.5× the quietest month
Top search term
soft wax50K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £4.90 to £18.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£4.90–£18.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Shaving & Hair Removal. It carries 1,934 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
46%
Out of stock, average day
0.0%
Average rank
#31in Shaving & Hair Removal
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,934per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cream Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • MYLEE46%
  • Salon System45%
  • Rio6%
  • PUERFOCA2%
  • Hive1%
  • Open — no brand owns it (0%)

Demand

Cream Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cream Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft wax50K/yr
  • warm wax21K/yr
  • just wax18K/yr
  • honey wax12K/yr
  • cream wax11K/yr
  • salon system just wax8K/yr
  • creme wax7K/yr
  • mylee soft wax4K/yr
  • honey wax for hair removal5K/yr
  • salon system wax4K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.38

Very sticky. is a good product was just broke on delivery

A sticky mess

Awfully sticky

Ease Of Cleaning10%−0.08

very hard to clean

Waste of time, complete mess

I must say it was super messy

Sensitivity-Overall8%−0.02

Not for Sensitive Skin

Sensitive wax

This one is definitely not for sensitive skin

Skin Health5%−0.04

Burnt into my skin- followed all instructions

Please do not use it for sensitive skin

This wax just pulled my skin off

Hard Feel5%−0.07

No longer soft and creamy

Don't buy it very harsh

Love

Quality-Overall26%+1.54

Really good wax

Excellent product

overall its a reliable

Ease Of Use20%+1.48

very easy to use

i promise you it s easy to work with it

the removal is always perfect

Value For Money9%+0.29

Budget friendly

good price too

Worth buying

Advertised Vs Actual Product7%+0.33

As described

Do exactly what they need to

It fulfills what was promised in the advertisement

Efficiency4%+0.22

Worked well

does work very well

Return

0.3% Return rate 51% Fixable by listing

Size-Overall43%▁▁▂▃▆█

they are small

Adhesion/Stickiness10%█▄▆▃▄▃

Very sticky. is a good product was just broke on delivery

A sticky mess

Awfully sticky

Leak-Proof9%▅█▄▂▁▂
Quality-Overall7%▇▁▃█▄▂

So not what I thought not as good as other brands I have tried

Functionality-Overall6%▇█▃▆▃▁

FAQ

Common Cream Wax questions

Answered from the same tracked data.