cream wax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,934.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Market size
Okay£136K£136K/yr · 143K searches
Price range
Okay£4.90–£18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cream wax is a £136K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cream wax market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £134K–£161K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- MYLEE46%
- Salon System45%
- Rio6%
- PUERFOCA2%
- Hive1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cream wax search terms
- soft wax50K/yr
- warm wax21K/yr
- just wax18K/yr
- honey wax12K/yr
- cream wax11K/yr
- salon system just wax8K/yr
- creme wax7K/yr
- mylee soft wax4K/yr
- honey wax for hair removal5K/yr
- salon system wax4K/yr
Top cream wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.324.0★5,792 rev
Salon System Just Wax Creme Wax 450g
Salon System£7.614.3★1,134 rev
Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★5,792 rev
Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★5,792 rev
Salon System Just Wax Traditional High Performance Soft Wax for Sensitive Skin 450g 3 Pack
Salon System£18.514.3★340 rev
Newest
by launch date
200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
PUERFOCA£4.9042 rev
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.325,792 rev
Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.315,792 rev
Mylee Rose Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.315,792 rev
Hive Warm Honey Cream Depilatory Wax Waxing Hair Remover Removal Creme CODE: OPT5730
Hive£16.60262 rev
Trending
90-day click momentum200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)
PUERFOCA£4.903.9★
Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.324.0★
Rio Deluxe Soft Creme Wax (1)
Rio£6.774.3★
Mylee Tea Tree Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal
MYLEE£8.314.0★
Salon System Just Wax Creme Wax 450g
Salon System£7.614.3★
What buyers say about cream wax
What buyers praise and complain about, mined from review topics.What buyers love
“Really good wax”
“very easy to use”
“Budget friendly”
“As described”
“Worked well”
“Excellent soft wax”
“It doesn't cause me any allergies”
“Used it for years, always good”
“Mylee soft wax is a great option for at-home hair removal”
“Safe to say this will not be a repeat purchase”
What buyers complain about
“Very sticky. is a good product was just broke on delivery”
“very hard to clean”
“Not for Sensitive Skin”
“Burnt into my skin- followed all instructions”
“No longer soft and creamy”
“the smell is disgusting”
“they are small”
“its thin”
“So not what I thought not as good as other brands I have tried”
“Gave me chemical burns”
Top return reasons
Common questions
- Is cream wax profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 13 tracked products. 90-day search growth is +22.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the cream wax niche?
- 5 brands and 42 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream wax?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Sensitivity-Overall. The return rate is 0.3%.
- When does demand for cream wax peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cream wax niche?
- Listings span £4.90–£18.51; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 1,934 reviews — the moat a new listing must climb.