cream for sore bottom
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£836K£836K/yr · 643K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,863.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.70–£5.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream for sore bottom is a £836K/yr Amazon United Kingdom market (643K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cream for sore bottom market data
- Units sold / yr
- 150K–200K
- avg 15,000–20,000/product
- Revenue / yr
- £743K–£990K
- units × avg price
- Conversion rate
- 26.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Anusol92%
- Germoloids8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -19.4% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.1×
Top cream for sore bottom search terms
- anusol cream305K/yr
- anusol168K/yr
- anusol plus hc ointment18K/yr
- anusol hc26K/yr
- anusol ointment26K/yr
- anasol for piles15K/yr
- anusol plus hc7K/yr
- itchy bottom cream11K/yr
- anus9K/yr
- anasol8K/yr
Top cream for sore bottom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.704.6★5,535 rev
Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g
Anusol£3.794.6★2,239 rev
Anusol Soothing Relief Ointment 15g
Anusol£5.424.6★4,918 rev
Anusol Cream for Haemorrhoids Treatment - Shrinks Piles Relieves Discomfort and Soothes Itching 43g
Anusol£5.034.5★15,754 rev
Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack
Anusol£5.654.6★4,677 rev
Newest
by launch date
Anusol Natural Cream - 30g Cream with Natural Ingredients - Relieves Anal Itching & Discomfort - Suitable For Pregnancy & Breastfeeding - Non Medicated Quick Cooling External Relief - Vegan Friendly
Anusol£5.76528 rev
Anusol Soothing Relief Suppositories
Anusol£5.167,619 rev
Anusol Soothing Relief Ointment 15g
Anusol£5.424,918 rev
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.705,535 rev
Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g
Anusol£3.792,239 rev
Trending
90-day click momentumAnusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g
Anusol£3.794.6★
Anusol Soothing Relief Ointment 15g
Anusol£5.424.6★
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.954.6★
Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack
Anusol£5.654.6★
Anusol Soothing Relief Suppositories
Anusol£5.164.6★
What buyers say about cream for sore bottom
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Better than other makes I've used”
“It does work”
“Ease of use”
“reasonable price”
“It calms the area almost immediately”
“Don't scratch the itch, soothe it”
“doesnt irritate sensitive skin”
“The wipes are soft”
“They do the job and ease discomfort”
What buyers complain about
“itchy i bobbed a drop of this on them for 4 days”
“They only caused me pain”
“Large size”
“The only real downside for me is the price — you dont get a huge number of wipes per pack”
“it doesn't stick anything”
“Anusol shrinks the damage very well”
“It doesn't look the same or smell the same”
“Tastes horrible”
“this doesnt work for me”
“the contents watered down”
Common questions
- Is cream for sore bottom profitable to sell on Amazon United Kingdom?
- The niche generates £836K/yr across 9 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the cream for sore bottom niche?
- 2 brands and 88 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream for sore bottom?
- Top complaints mined from reviews: Allergies, Pain Relief-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for cream for sore bottom peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 13.1× the quietest.
- What does it cost to enter the cream for sore bottom niche?
- Listings span £3.70–£5.76; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 6,864 reviews — the moat a new listing must climb.