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Cream for Sore Bottom

Fail

The top 5 brands take 100% of clicks, so Cream for Sore Bottom is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£836K/yr643K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
85%top-5 click share · 2 brands · 88 sellers

Flapen Score

Cream for Sore Bottom against its category

The dotted line is the Health & Personal Care average. Past it, Cream for Sore Bottom is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream for Sore Bottom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream for Sore Bottom 643K times last year and spent an estimated £836K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

26.3% of searches ended in a purchase last week.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
26.3%
Market size, estimated
£836Ka year
Peak month
January13.1× the quietest month
Top search term
anusol cream305K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £3.70 to £5.76. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £4.95 that is £74K to £99K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£3.70–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£74K–£99K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Over-the-Counter Medication. It carries 6,864 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Over-the-Counter Medication
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,864per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cream for Sore Bottom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£84K£167K£251K£334K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Anusol92%
  • Germoloids8%
  • Open — no brand owns it (0%)

Demand

Cream for Sore Bottom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Cream for Sore Bottom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anusol cream305K/yr
  • anusol168K/yr
  • anusol plus hc ointment18K/yr
  • anusol hc26K/yr
  • anusol ointment26K/yr
  • anasol for piles15K/yr
  • anusol plus hc7K/yr
  • itchy bottom cream11K/yr
  • anus9K/yr
  • anasol8K/yr

Reviews and returns

What reviews say buyers love and hate about Cream for Sore Bottom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies12%−0.05

itchy i bobbed a drop of this on them for 4 days

Sensitivity

Now Ill be straight with you the situation back there was red-hot, itchy, and about as comfortable as sitting on a box of drawing pins

Pain Relief-Overall8%−0.03

They only caused me pain

The discomfort

This then resulted in painful piles

Size-Overall6%+0.12

Large size

They do look quite large

Value For Money5%+0.09

The only real downside for me is the price — you dont get a huge number of wipes per pack

Waste of money for me

Adhesion/Stickiness5%

it doesn't stick anything

Love

Advertised Vs Actual Product22%+2.50

As advertised

It works as it should do

As described

Quality-Overall21%+0.61

Better than other makes I've used

reliable

Excellent product

Efficiency10%−0.02

It does work

Works very effectively

Works well

Ease Of Use10%

Ease of use

Theyre also convenient to keep on hand

Always handy

Value For Money8%+0.09

reasonable price

Great value for money

Good price

FAQ

Common Cream for Sore Bottom questions

Answered from the same tracked data.