Covid Tests Pack of 10
FailThe top 5 brands take 100% of clicks, so Covid Tests Pack of 10 is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £2.7M/yr1.1M searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 23 sellers
Flapen Score
Covid Tests Pack of 10 against its category
The dotted line is the Health & Personal Care average. Past it, Covid Tests Pack of 10 is stronger. Inside it, weaker.
Market
The Covid Tests Pack of 10 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Covid Tests Pack of 10 1.1M times last year and spent an estimated £2.7M. All 5 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 35.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 35.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 35.9%
- Market size, estimated
- £2.7Ma year
- Peak month
- October5.4× the quietest month
- Top search term
- covid tests445K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £3.77 to £14.62. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At £6.82 that is £171K to £205K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £3.77–£14.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £171K–£205K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #4 within Medical Supplies & Equipment. It carries 3,810 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #4in Medical Supplies & Equipment
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,810per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Covid Tests Pack of 10 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 13,759
- Age
- 4y ago

Flowflex Lateral Test Kit Covid-19 For Self Care | Test Kit For SARS-CoV-2 Antigen Home Test Kit | Self Testing Rapid Test In 15 Minute | 5 Test Pack
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 797
- Age
- 2y ago

25 Pack Flowflex COVID-19 Rapid Test Kit - Easy to Use Self Testing Antigen Covid Test Kit - One Step Test for Sars-CoV-2 - Quick Covid Test at Home - Covid Lateral Flow Test Kit (Not for Travel)
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 2y ago

10 Pack Flowflex COVID-19 Rapid Test Kit - Easy to Use Self Testing Antigen Covid Test Kit - One Step Test for Sars-CoV-2 - Quick at Home Testing - Covid Lateral Flow (Not for Travel)
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,770
- Age
- 2y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable
- Price
- £4.26
- Rating
- 4.3/5
- Reviews
- 5,522
- Age
- 3y ago
Trending
estimated 90-day click momentum
Flowflex Lateral Test Kit Covid-19 For Self Care | Test Kit For SARS-CoV-2 Antigen Home Test Kit | Self Testing Rapid Test In 15 Minute | 5 Test Pack
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 797
- Age
- 2y ago

25 Pack Flowflex COVID-19 Rapid Test Kit - Easy to Use Self Testing Antigen Covid Test Kit - One Step Test for Sars-CoV-2 - Quick Covid Test at Home - Covid Lateral Flow Test Kit (Not for Travel)
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 2y ago

Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 13,759
- Age
- 4y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable
- Price
- £4.26
- Rating
- 4.3/5
- Reviews
- 5,522
- Age
- 3y ago

The Supply Cube Flowflex One Step Lateral Flow Test Kit | 4 Single Packs | One Step Test for Sars-CoV-2 Antigen | Covid-19 Self Testing Rapid Test | Not for Travel | 4 Pack
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago
Newest
by launch date
The Supply Cube Flowflex One Step Lateral Flow Test Kit | 4 Single Packs | One Step Test for Sars-CoV-2 Antigen | Covid-19 Self Testing Rapid Test | Not for Travel | 4 Pack
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago

25 Pack Flowflex COVID-19 Rapid Test Kit - Easy to Use Self Testing Antigen Covid Test Kit - One Step Test for Sars-CoV-2 - Quick Covid Test at Home - Covid Lateral Flow Test Kit (Not for Travel)
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 2y ago

10 Pack Flowflex COVID-19 Rapid Test Kit - Easy to Use Self Testing Antigen Covid Test Kit - One Step Test for Sars-CoV-2 - Quick at Home Testing - Covid Lateral Flow (Not for Travel)
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,770
- Age
- 2y ago

Flowflex Lateral Test Kit Covid-19 For Self Care | Test Kit For SARS-CoV-2 Antigen Home Test Kit | Self Testing Rapid Test In 15 Minute | 5 Test Pack
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 797
- Age
- 2y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable
- Price
- £4.26
- Rating
- 4.3/5
- Reviews
- 5,522
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- FLOWFLEX37%
- Cooley30%
- The Supply Cube23%
- Step Ahead6%
- Wondfo3%
- Open — no brand owns it (0%)
Demand
Covid Tests Pack of 10 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Covid Tests Pack of 10 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- covid tests445K/yr
- covid lateral flow test kit356K/yr
- covid test149K/yr
- lateral flow test kit covid-1952K/yr
- covid23K/yr
- covid test kit23K/yr
- flowflex covid-19 rapid test kit8K/yr
- covid test kits7K/yr
- flowflex7K/yr
- rapid test kits4K/yr
Reviews and returns
What reviews say buyers love and hate about Covid Tests Pack of 10
We read the reviews and the return reasons for every product selling here.
“Unable to read and comprehend instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Covid Tests Pack of 10 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









