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Cough Medicine for Children

Fail

Demand is soft, at -64.0% this quarter, so Cough Medicine for Children is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£146K/yr134K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 46 sellers

Flapen Score

Cough Medicine for Children against its category

The dotted line is the Health & Personal Care average. Past it, Cough Medicine for Children is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Medicine for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cough Medicine for Children 134K times last year and spent an estimated £146K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
16.8%
Market size, estimated
£146Ka year
Top search term
cough medicine for children38K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £2.94 to £16.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.49 that is £10K to £13K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£2.94–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Over-the-Counter Medication. It carries 1,762 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Over-the-Counter Medication
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,762per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Cough Medicine for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

46

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Bronchostop27%
  • Benylin25%
  • Zarbee's17%
  • Calcough15%
  • Tixylix6%
  • JAN & JUL5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cough Medicine for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.6× · 10 of 12 months tracked

Search terms

Top Cough Medicine for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cough medicine for children38K/yr
  • kids cough medicine22K/yr
  • cough syrup for kids11K/yr
  • zarbees12K/yr
  • bronchostop junior12K/yr
  • childrens cough medicine8K/yr
  • kids cough syrup6K/yr
  • chesty cough medicine for children4K/yr
  • zarbees cough syrup3K/yr
  • toddler cough medicine3K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Medicine for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cough Relief27%+1.78

Made cough more tickly

Dont always know what type of cough I have

diden't help my cough

Taste-Overall15%−0.04

They really didn't like the taste

a funny taste

Strange taste

Value For Money11%−0.04

Waste of money

Too expensive

for the price not worth it

Functionality-Overall6%−0.06

Does not work

Did absolutely nothing

Just hasn't worked for me

Leak-Proof4%

leaked all over the box it was delivered in

leaked everywhere big diaster

Love

Cough Relief38%+1.78

Good cough medicine

Stops cough

It definitely helps with the cough

Taste-Overall15%−0.04

Nice taste

it's a great taste for kids

The taste is mild

Efficiency7%+0.76

Effective

Works very well

Works ok

Value For Money6%−0.04

Good value

is cheaper than many of what's available in stores

Great value for money

Advertised Vs Actual Product5%+0.43

Does the trick

As described

Works as it says it does

Return

0.1% Return rate 56% Fixable by listing

Size-Overall37%▁▁▁██▇
Color16%▁▁▁▆█▇
Adhesion/Stickiness8%▁▁▁▁▁█
Value For Money5%▁▁▁▁█▁

Waste of money

Too expensive

for the price not worth it

Age Suitability5%█▁▁▁▁▁

I wouldn't risk giving to my toddler at 10 months old

FAQ

Common Cough Medicine for Children questions

Answered from the same tracked data.