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Cough Medicine for Children

Fail

Demand is soft, at -64.0% this quarter, so Cough Medicine for Children is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£146K/yr134K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 46 sellers

Flapen Score

Cough Medicine for Children against its category

The dotted line is the Health & Personal Care average. Past it, Cough Medicine for Children is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Medicine for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cough Medicine for Children 134K times last year and spent an estimated £146K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
16.8%
Market size, estimated
£146Ka year
Top search term
cough medicine for children38K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £2.94 to £16.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.49 that is £10K to £13K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£2.94–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Over-the-Counter Medication. It carries 1,762 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Over-the-Counter Medication
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,762per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Cough Medicine for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

46

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

6%

  • Bronchostop27%
  • Benylin25%
  • Zarbee's17%
  • Calcough15%
  • Tixylix6%
  • JAN & JUL5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cough Medicine for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.6× · 10 of 12 months tracked

Search terms

Top Cough Medicine for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cough medicine for children38K/yr
  • kids cough medicine22K/yr
  • cough syrup for kids11K/yr
  • zarbees12K/yr
  • bronchostop junior12K/yr
  • childrens cough medicine8K/yr
  • kids cough syrup6K/yr
  • chesty cough medicine for children4K/yr
  • zarbees cough syrup3K/yr
  • toddler cough medicine3K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Medicine for Children

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Cough Relief”
27%of negative reviews mention “Cough Relief”
0.1%of orders come back
“Made cough more tickly”
A buyer, on “Cough Relief”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Cough Medicine for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data