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Cough Medicine for Adults

soft demand (-51.6% this quarter) — Cough Medicine for Adults doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 62Growth 0Conversion 97Competition 63Returns 100Price range 0Avg price 14Brand share 4Review moat 41Quality gap 30
This niche Category average

Is Cough Medicine for Adults profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cough Medicine for Adults is a £557K/yr Amazon United Kingdom market (709K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Cough Medicine for Adults: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.6% over the last 90 days and 15.6% of searches end in a purchase.

£557K

revenue / yr

Units sold / yr125K
Search volume / yr-51.6%709K
Conversion rate15.6%
Avg price£5.03

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 73
Top-5 product click share47%
Open market1%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement35%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,387

Top Cough Medicine for Adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£33K£50K£67K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

73

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

1%

  • Covonia35%
  • Benylin33%
  • Bronchostop26%
  • Your Medicals4%
  • NIN JIOM1%
  • Morrisons1%
  • Open — no brand owns it (1 brand, 1%)

Cough Medicine for Adults demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume709KCVR15.6%Products26Brands7Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews2,387Avg BSR#10
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Top Cough Medicine for Adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cough medicine for adults192K/yr
  • cough syrup63K/yr
  • cough medicine66K/yr
  • bronchostop cough syrup55K/yr
  • covonia49K/yr
  • covonia chesty cough medicine38K/yr
  • chesty cough medicine for adults35K/yr
  • benylin30K/yr
  • cough25K/yr
  • bronchostop26K/yr

What reviews say buyers love and hate about Cough Medicine for Adults

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Cough Relief41%

Stops cough

Value For Money7%

Cheap

Advertised Vs Actual Product7%

As advertised

Efficiency7%

Worked for me

Taste-Overall6%

It tastes delicious

What buyers complain about

72% of reviews
Cough Relief30%

Didn't help cough at all

Taste-Overall13%

Did not like the taste

Value For Money9%

Waste of money

Functionality-Overall8%

Not effective at all

Thickness3%

its quite thick

Common Cough Medicine for Adults questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cough Medicine for Adults 45/100 on Amazon United Kingdom — Skip it. The niche generates £557K/yr across 26 tracked products. Search demand moved -51.6% over the last 90 days.
Search demand for Cough Medicine for Adults on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 4.1× the quietest.