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Cough Medicine for Adults

Fail

Demand is soft, at -51.6% this quarter, so Cough Medicine for Adults is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£557K/yr709K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
47%top-5 click share · 7 brands · 73 sellers

Flapen Score

Cough Medicine for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Cough Medicine for Adults is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Medicine for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cough Medicine for Adults 709K times last year and spent an estimated £557K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £557K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
15.6%
Market size, estimated
£557Ka year
Peak month
December4.1× the quietest month
Top search term
cough medicine for adults192K searches a year

02 · Price

A sale here is worth £5.03.

Listings sell for £5.03 on average, from £1.58 to £9.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £5.03 that is £20K to £25K a year per listing.

Average price
£5.03under the $15 to $100 sweet spot
Price range
£1.58–£9.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Over-the-Counter Medication. It carries 2,387 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Over-the-Counter Medication
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,387per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Cough Medicine for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

73

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 96%

Open market

1%

  • Covonia35%
  • Benylin33%
  • Bronchostop26%
  • Your Medicals4%
  • NIN JIOM1%
  • Morrisons1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cough Medicine for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Cough Medicine for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cough medicine for adults192K/yr
  • cough syrup63K/yr
  • cough medicine66K/yr
  • bronchostop cough syrup55K/yr
  • covonia49K/yr
  • covonia chesty cough medicine38K/yr
  • chesty cough medicine for adults35K/yr
  • benylin30K/yr
  • cough25K/yr
  • bronchostop26K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Medicine for Adults

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Cough Relief”
30%of negative reviews mention “Cough Relief”
0.1%of orders come back
“Didn't help cough at all”
A buyer, on “Cough Relief”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cough Medicine for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data