cough medicine for adults
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£557K£557K/yr · 709K searches
Review moat
Okay2,386.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.58–£9.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cough medicine for adults is a £557K/yr Amazon United Kingdom market (709K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cough medicine for adults market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £503K–£629K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
1%
- Covonia35%
- Benylin33%
- Bronchostop26%
- Your Medicals4%
- NIN JIOM1%
- Morrisons1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top cough medicine for adults search terms
- cough medicine for adults192K/yr
- cough syrup63K/yr
- cough medicine66K/yr
- bronchostop cough syrup55K/yr
- covonia49K/yr
- covonia chesty cough medicine38K/yr
- chesty cough medicine for adults35K/yr
- benylin30K/yr
- cough25K/yr
- bronchostop26K/yr
Top cough medicine for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benylin Mucus Cough Max Menthol Flavour Helps to Clear Chest Mucus from Day 1 Cough Medicine for Adults 100 mg/5 ml Oral Solution 150 ml
Benylin£4.504.6★2,944 rev
Covonia Chesty Cough Sugar Free Syrup Loosen Chesty Coughs & Troublesome Stubborn Mucus Alcohol Free Suitable For Vegetarians & Vegans For Adults & Children Aged 12 + Cough Medicine 150ml
Covonia£4.484.6★1,387 rev
Broncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free
Bronchostop£6.044.5★1,406 rev
Benylin Dry and Tickly Cough Syrup (1x 150ml) Cough Medicine for Adults and Children Glycerol and Sucrose Soothing Syrup Relieves Irritated and Sore Throat
Benylin£4.084.5★3,058 rev
Benylin Chesty Coughs Non-Drowsy (1x 150ml) Non-Drowsy Cough Syrup for Deep Penetrating Relief For Mucus Relief and Reduces Chest Congestion Cough Syrup Soothes Your Cough Fast
Benylin£3.924.6★649 rev
Newest
by launch dateBroncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free
Bronchostop£6.041,406 rev
Broncho 5in1 Multi-Symptom Action Syrup (120ml) relieves all coughs and sore throat associated with a cold. Alcohol and sugar free.
Bronchostop£4.88519 rev
Chesty Coughs Non-Drowsy Cough Medicine | Reduces Chest Congestion | Relief for Chesty Coughs | Cold & Flu Relief | Available in Two Sizes (250ml)
Your Medicals£9.38386 rev
Benylin Mucus Cough & Cold All in One Tablets 16 each
Benylin£3.601,524 rev
Covonia Mucus Cough Oral Solution Loosen Chesty Coughs & Troublesome Stubborn Mucus Suitable for Vegetarians Vegans & Coeliacs For Adults & Children Aged 5 + Cough Medicine 300ml
Covonia£5.672,125 rev
Trending
90-day click momentum
Buttercup 200ml Original Syrup
Buttercup£6.264.8★
Benylin Chesty Coughs Non-Drowsy (1x 150ml) Non-Drowsy Cough Syrup for Deep Penetrating Relief For Mucus Relief and Reduces Chest Congestion Cough Syrup Soothes Your Cough Fast
Benylin£3.924.6★
Covonia Dry & Tickly Cough Linctus Soothes And Provides Relief From Dry Coughs And Sore Throats Non Drowsy Cough Syrup Suitable For Vegetarians Cold And Flu Relief 300ml (Always read Label First)
Covonia£5.664.6★
Benylin Dry & Tickly Cough Syrup - Targeted Relief for Your Cough - Cough Medicine for Adults & Children - 300 ml
Benylin£6.704.5★
Benylin Mucus Cough Max Menthol Flavour Helps to Clear Chest Mucus from Day 1 Cough Medicine for Adults 100 mg/5 ml Oral Solution 150 ml
Benylin£4.504.6★
What buyers say about cough medicine for adults
What buyers praise and complain about, mined from review topics.What buyers love
“Stops cough”
“Cheap”
“As advertised”
“Worked for me”
“It tastes delicious”
“its not unpleasant either — no complaints or fuss taking it”
“it feels soothing”
“Powerful stuff”
“Helps get rid of mucus”
“Easy to use”
What buyers complain about
“Didn't help cough at all”
“Did not like the taste”
“Waste of money”
“Not effective at all”
“its quite thick”
“way too strong”
“leaked all over the box it was delivered in”
“the measure was split”
“Quite expensive for120ml as you have to take 15ml at a time so that's just 3 days worth if using 3x a day which is likely”
“its a little too sweet for me”
Common questions
- Is cough medicine for adults profitable to sell on Amazon United Kingdom?
- The niche generates £557K/yr across 26 tracked products. 90-day search growth is -51.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the cough medicine for adults niche?
- 7 brands and 73 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in cough medicine for adults?
- Top complaints mined from reviews: Cough Relief, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for cough medicine for adults peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the cough medicine for adults niche?
- Listings span £1.58–£9.38; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 2,387 reviews — the moat a new listing must climb.