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Cordyceps

Fail

Demand is soft, at -26.2% this quarter, so Cordyceps is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£118K/yr80K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
74%top-5 click share · 11 brands · 24 sellers

Flapen Score

Cordyceps against its category

The dotted line is the Health & Personal Care average. Past it, Cordyceps is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordyceps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordyceps 80K times last year and spent an estimated £118K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
10.2%
Market size, estimated
£118Ka year
Peak month
September1.7× the quietest month
Top search term
cordyceps47K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £7.22 to £28.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.55 that is £4K to £7K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£7.22–£28.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #161 within Herbal Supplements. It carries 617 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#161in Herbal Supplements
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
617per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cordyceps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • ALPHA0137%
  • Nootro Labs19%
  • Vegavero12%
  • Mission C6%
  • Wiseshrooms6%
  • Puresport5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Cordyceps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cordyceps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cordyceps47K/yr
  • cordyceps capsules12K/yr
  • cordyceps mushroom14K/yr
  • cordyceps militaris4K/yr
  • cordyceps sinensis3K/yr

Reviews and returns

What reviews say buyers love and hate about Cordyceps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage8%−0.11

Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect

after a couple of tablets I found one not suitable for consumption, unfortunately, stopping taking it as I dont know the origin of this defect

These Puresport capsules are both lower dosage per capsule

Value For Money7%−0.02

not the best value for money

just a bit too pricy

more expensive than the other brand Ive been using

Functionality-Overall7%−0.13

don't see or feel any result

Not worked for me

Natural Resource Wastage5%−0.08

Waste of time

Side Effects4%+0.23

still taking them even though the effect is not obvious

The effects are not dramatic

Side effects initially such as upset stomach as I take it alongside Lions Mane

Love

Quality-Overall15%+1.24

Consistent quality supplements

Excellent product

High quality at a high cost

Energy Level7%+0.53

energy level

I find this helps my energy, stamina and thinking

Surprisingly effective and great for steady energ

Value For Money6%−0.02

Worth it

Good value

they do work out good value for money

Focus Enhancement6%+0.34

they help with concentration on desk work too

clear-headed endurance that feels very natural

focus has improved

Ease Of Use6%

Ease of use

Easy to take

The capsules are simple to take

Return

0.1% Return rate 0% Fixable by listing

Software/Application100%▁█▁▁▁▁

FAQ

Common Cordyceps questions

Answered from the same tracked data.