Is cordyceps profitable to sell on Amazon United Kingdom?

The niche generates £118K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (48/100).

How competitive is the cordyceps niche?

11 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in cordyceps?

Top complaints mined from reviews: Dosage, Value For Money, Functionality-Overall. The return rate is 0.1%.

When does demand for cordyceps peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the cordyceps niche?

Listings span £7.22–£28.60; the average listing price is £14.55 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.

cordyceps

Skip it

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good616.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.55

avg listing price — sweet spot $15–$100

Price range

Good£7.22–£28.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay£118K

£118K/yr · 80K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cordyceps is a £118K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cordyceps market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £87K–£116K; units × avg price
Conversion rate: 10.2%
Avg BSR: #161
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 11.2%
Avg brand age: 38 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

ALPHA0137%
Nootro Labs19%
Vegavero12%
Mission C6%
Wiseshrooms6%
Puresport5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top cordyceps search terms

cordyceps47K/yr -18.5%7.1% conv.
cordyceps capsules12K/yr -20.9%7.9% conv.
cordyceps mushroom14K/yr -51.3%4.4% conv.
cordyceps militaris4K/yr -34.1%1.0% conv.
cordyceps sinensis3K/yr -22.7%3.5% conv.

All search terms

Top cordyceps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Cordyceps Mushroom Extract 7500mg High Strength Polysaccharides Supplement 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01

ALPHA01£8.124.4★103 rev

Nootro Essentials Cordyceps Supplements High Strength 10:1 Mushroom Extract with 10000Mg & 40% Polysaccharides Supports Peak Performance & Energy Levels (60 Servings 2 Months Supply)

Nootro Labs£14.994.7★38 rev

Vegavero£16.854.3★1,543 rev

Mission C Cordyceps Mushroom 8000mg with Vitamin B5 Capsules

Mission C£17.244.7★19 rev

Cordyceps Capsules 6500mg | Cordyceps Mushroom Extract Supplement | 90 Capsules | Suitable for Vegetarians and Vegans | by Wiseshrooms

Wiseshrooms£10.814.4★96 rev

Newest

by launch date

Nootro Essentials Cordyceps Supplements High Strength 10:1 Mushroom Extract with 10000Mg & 40% Polysaccharides Supports Peak Performance & Energy Levels (60 Servings 2 Months Supply)

Nootro Labs£14.9938 rev

9mo ago

Mission C Cordyceps Mushroom 8000mg with Vitamin B5 Capsules

Mission C£17.2419 rev

1y ago

Love Mushrooms Organic Cordyceps Capsules 4 000mg per Capsule | High Strength Mushroom Extract Supplement for Endurance Stamina & Natural Energy Support | Vegan Plant Based UK Made | 30 Capsules

Love Mushrooms£7.7357 rev

1y ago

Cordyceps Capsules 6500mg | Cordyceps Mushroom Extract Supplement | 90 Capsules | Suitable for Vegetarians and Vegans | by Wiseshrooms

Wiseshrooms£10.8196 rev

2y ago

Vegavero£15.46165 rev

2y ago

What buyers say about cordyceps

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Consistent quality supplements”

Energy Level7%

“energy level”

Value For Money6%

“Worth it”

Focus Enhancement6%

“they help with concentration on desk work too”

Ease Of Use6%

“Ease of use”

Vitamin6%

“it was comfortable to take alongside other daily vitamins”

Ease Of Chewing/Swallowing6%

“The capsules are easy to take”

Nutritional Content6%

“Worth considering as part of a healthy diet and healthy lifestyle”

Ingredients-Overall4%

“Ingredients-wise its quite clean”

Sleep Quality4%

“Very good helps me sleep at night and stay asleep”

What buyers complain about

Dosage8%

“Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect”

Value For Money7%

“not the best value for money”

Functionality-Overall7%

“don't see or feel any result”

Natural Resource Wastage5%

“Waste of time”

Side Effects4%

“still taking them even though the effect is not obvious”

Sleep Quality3%

“I'm not sure if I've noticed any immediate benefit to my energy or sleep quality as I've also changed my diet around the same time”

Nutritional Content3%

“such a shame its got brown rice as a filler in it - which provides zero nutritional value in it”

Taste-Overall3%

“There is no particular taste or smell from them”

Visibility2%

“don't see or feel any result”

Size-Overall2%

“The capsules are on the larger size”

Top return reasons

Software/Application100%

Common questions

Is cordyceps profitable to sell on Amazon United Kingdom?: The niche generates £118K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (48/100).
How competitive is the cordyceps niche?: 11 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in cordyceps?: Top complaints mined from reviews: Dosage, Value For Money, Functionality-Overall. The return rate is 0.1%.
When does demand for cordyceps peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the cordyceps niche?: Listings span £7.22–£28.60; the average listing price is £14.55 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.