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Coq10 200mg

Fail

Shoppers spend only $42K a year here, so Coq10 200mg is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£42K/yr22K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
75%top-5 click share · 11 brands · 16 sellers

Flapen Score

Coq10 200mg against its category

The dotted line is the Health & Personal Care average. Past it, Coq10 200mg is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coq10 200mg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coq10 200mg 22K times last year and spent an estimated £42K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
14.0%
Market size, estimated
£42Ka year
Top search term
coq10 200mg15K searches a year

02 · Price

A sale here is worth £14.03.

Listings sell for £14.03 on average, from £7.48 to £25.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.03 that is £1K to £4K a year per listing.

Average price
£14.03under the $15 to $100 sweet spot
Price range
£7.48–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Antioxidants. It carries 1,420 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Antioxidants
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Coq10 200mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • NEW LEAF PRODUCTS32%
  • WeightWorld23%
  • The Intelligent Health14%
  • Nutravita10%
  • BANDINI5%
  • Solgar4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Coq10 200mg search demand

Weekly searches over the year. Pick a range.

600400Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Coq10 200mg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.03

Price increase is insane

Sometimes overpriced

subsequently found better price

Dosage11%−0.05

not 200 mg as implied by the name of the product

Each capsule is only 100 mg

Not 200mg tablets

Advertised Vs Actual Product8%−0.03

This is false advertising

Misrepresentation

Functionality-Overall8%−0.03

They obviously don't work for everyone

No effect whatsoever

Vitamin5%+0.49

So tired of lack of consistency with labels on all vitamins/supplement

Worthless supplement, wouldnt purchase again

Love

Quality-Overall15%+0.73

Great product, as expected

Excellent product

Good quality

Vitamin12%+0.49

A good quality CoQ10 supplement thats easy to include in a daily routine

Good quality supliment

Best supplement

Value For Money11%−0.03

Reasonable price

Excellent value for money

Good price

Energy Level10%+0.83

Good energy

it gives good energy

Improves energy levels

Ease Of Chewing/Swallowing7%+0.34

an essential, pills are nice and smooth and easy to ingest too

Easy to swallow

However, the capsules are easy to swallow and their are no adverse reactions

FAQ

Common Coq10 200mg questions

Answered from the same tracked data.