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Coq10

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -12.2% this quarter, so Coq10 is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£917K/yr656K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
67%top-5 click share · 18 brands · 26 sellers

Flapen Score

Coq10 against its category

The dotted line is the Health & Personal Care average. Past it, Coq10 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coq10 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coq10 656K times last year and spent an estimated £917K. The top 5 brands take 69% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £917K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
11.2%
Market size, estimated
£917Ka year
Peak month
February1.3× the quietest month
Top search term
coq10222K searches a year

02 · Price

A sale here is worth £12.46.

Listings sell for £12.46 on average, from £5.01 to £25.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £12.46 that is £50K to £62K a year per listing.

Average price
£12.46under the $15 to $100 sweet spot
Price range
£5.01–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£50K–£62K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #24 within Antioxidants. It carries 1,094 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#24in Antioxidants
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,094per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Coq10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£138K£183K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • The Intelligent Health20%
  • NEW LEAF PRODUCTS14%
  • Hybrid Health13%
  • WeightWorld12%
  • iSupplement11%
  • Vinco Supplements8%

Demand

Coq10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Coq10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coq10222K/yr
  • coq10 supplement88K/yr
  • q10 coenzyme55K/yr
  • coenzyme q1054K/yr
  • q1052K/yr
  • cq1026K/yr
  • co enzyme q 1017K/yr
  • coq10 300mg11K/yr
  • co q10 supplements high strength12K/yr
  • coenzyme q10 high strength14K/yr

Reviews and returns

What reviews say buyers love and hate about Coq10

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage11%−0.07

Not 200mg tablets

not 200 mg as implied by the name of the product

Each capsule is only 100 mg

Value For Money8%+0.30

Price increase is insane

Sometimes overpriced

subsequently found better price

Ease Of Chewing/Swallowing6%+0.16

Not easy to swallow

difficult to swallow

The capsules are a little chunky so a bit cumbersome to swallow

Functionality-Overall5%−0.03

They obviously don't work for everyone

Didnt work very well for my wife

No effect whatsoever

Quality-Overall4%+1.07

However, the main issue is the lack of clear verification around quality and testing

Poor quality

There are better ones

Love

Quality-Overall16%+1.07

Great product, as expected

No complaints at all

Excellent product

Value For Money14%+0.30

Good price

Excellent value for money

Excellent value for money

Ease Of Chewing/Swallowing9%+0.16

an essential, pills are nice and smooth and easy to ingest too

Ease of swallow

They are smooth and easy to swallow, which makes daily supplementation simple and hassle-free

Vitamin8%+0.14

Convenient Combination Supplement

Great supplements

A solid supplement overall

Energy Level8%+0.88

Good energy

Energy boost

Improves energy levels

FAQ

Common Coq10 questions

Answered from the same tracked data.