Coq10
MaybeReturns run at only 0.1% of orders. But demand is soft, at -12.2% this quarter, so Coq10 is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £917K/yr656K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 67%top-5 click share · 18 brands · 26 sellers
Flapen Score
Coq10 against its category
The dotted line is the Health & Personal Care average. Past it, Coq10 is stronger. Inside it, weaker.
Market
The Coq10 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coq10 656K times last year and spent an estimated £917K. The top 5 brands take 69% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £917K a year.
- Searches, last 12 months
- 656K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £917Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- coq10222K searches a year
02 · Price
A sale here is worth £12.46.
Listings sell for £12.46 on average, from £5.01 to £25.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £12.46 that is £50K to £62K a year per listing.
- Average price
- £12.46under the $15 to $100 sweet spot
- Price range
- £5.01–£25.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £50K–£62K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #24 within Antioxidants. It carries 1,094 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #24in Antioxidants
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,094per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Coq10 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Intelligent Health CoQ10 Supplement Fermented Coenzyme Q10 Ubiquinone for Women & Men Easy to Swallow 300mg 120 Vegetarian Softgels 4 Months Supply
- Price
- £19.53
- Rating
- 4.6/5
- Reviews
- 2,371
- Age
- 6y ago

CoQ10 Supplement 200mg - Co Enzyme CQ10 120 Vegan Capsules 100% Pure and Naturally Fermented Ubiquinone Q10 High Strength Ubiquinone Coenzyme Q10 Coenzyme CoQ10 Supplement UK Made Ubiquinol
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 844
- Age
- 2y ago

Hybrid Health Ubiquinone Coenzyme Q10 300 MG Supplement | 180 CoQ10 Capsules | Super Strength Naturally Fermented CoQ10 Supplement | Non-GMO | 6 Months Supply
- Price
- £12.17
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 1y ago

CoQ10 Supplement 200mg - 120 Capsules - 4 Months Supply - 1 per Day - Ubiquinone Form for Bioavailability & Easy Absorption - Vegan-Friendly Lactose-Free & GMP-Certified Coenzyme Q10 Supplements
- Price
- £15.37
- Rating
- 4.6/5
- Reviews
- 4,959
- Age
- 7y ago

CoQ10 Supplement High Strength 500mg - Q10 Coenzyme by iSupplement |120 One-Per-Day Capsules (4-Month Supply)
- Price
- £12.92
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 10mo ago
Trending
90-day click momentum
CoQ10 Supplement 650mg Complex500mg CoQ10 Ubiquinone Coenzyme Q10 with Zinc Folate & Selenium120 Capsules for Men & Women Fertility & Cellular Energy SupportLab Tested
- Price
- £11.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

Free Soul CoQ10 Capsules 200mg | High Strength Ubiquinone CoQ10 Supplement
- Price
- £10.38
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 3mo ago

The Intelligent Health CoQ10 Supplement Fermented Coenzyme Q10 Ubiquinone for Women & Men Easy to Swallow 200mg 90 Vegetarian Softgels
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 5y ago

CoQ10 Supplement (4-Month Supply) Coenzyme Q10 Ubiquinone High Strength 120 Vegan Capsules with Vitamin C and E - 200mg No Synthetic Additives Made in UK
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

1000mg Liposomal CoQ10 Ubiquinol with Omega-3 Softgels Advanced Coenzyme Q10 High Strength & Absorption Naturally Fermented CoQ10 Supplement for Antioxidant Heart & Energy Support - 120 Count
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago
Newest
by launch date
Free Soul CoQ10 Capsules 200mg | High Strength Ubiquinone CoQ10 Supplement
- Price
- £10.38
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 3mo ago

CoQ10 Supplement 650mg Complex500mg CoQ10 Ubiquinone Coenzyme Q10 with Zinc Folate & Selenium120 Capsules for Men & Women Fertility & Cellular Energy SupportLab Tested
- Price
- £11.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

1000mg Liposomal CoQ10 Ubiquinol with Omega-3 Softgels Advanced Coenzyme Q10 High Strength & Absorption Naturally Fermented CoQ10 Supplement for Antioxidant Heart & Energy Support - 120 Count
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

CoQ10 Supplement High Strength 500mg - Q10 Coenzyme by iSupplement |120 One-Per-Day Capsules (4-Month Supply)
- Price
- £12.92
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 10mo ago

CoQ10 Supplement (4-Month Supply) Coenzyme Q10 Ubiquinone High Strength 120 Vegan Capsules with Vitamin C and E - 200mg No Synthetic Additives Made in UK
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
22%
- The Intelligent Health20%
- NEW LEAF PRODUCTS14%
- Hybrid Health13%
- WeightWorld12%
- iSupplement11%
- Vinco Supplements8%
Demand
Coq10 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Coq10 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coq10222K/yr
- coq10 supplement88K/yr
- q10 coenzyme55K/yr
- coenzyme q1054K/yr
- q1052K/yr
- cq1026K/yr
- co enzyme q 1017K/yr
- coq10 300mg11K/yr
- co q10 supplements high strength12K/yr
- coenzyme q10 high strength14K/yr
Reviews and returns
What reviews say buyers love and hate about Coq10
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not 200mg tablets
not 200 mg as implied by the name of the product
Each capsule is only 100 mg
Price increase is insane
Sometimes overpriced
subsequently found better price
Not easy to swallow
difficult to swallow
The capsules are a little chunky so a bit cumbersome to swallow
They obviously don't work for everyone
Didnt work very well for my wife
No effect whatsoever
However, the main issue is the lack of clear verification around quality and testing
Poor quality
There are better ones
Love
Great product, as expected
No complaints at all
Excellent product
Good price
Excellent value for money
Excellent value for money
an essential, pills are nice and smooth and easy to ingest too
Ease of swallow
They are smooth and easy to swallow, which makes daily supplementation simple and hassle-free
Convenient Combination Supplement
Great supplements
A solid supplement overall
Good energy
Energy boost
Improves energy levels
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coq10 questions
Answered from the same tracked data.









