Cooling Pillow

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +490.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

+490.5%

Conversion, latest week

2.8%

Market size, estimated

£207Ka year

Peak month

June6.2× the quietest month

Top search term

cooling pillow218K searches a year

Listings sell for £14.75 on average, from £6.13 to £31.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £14.75 that is £7K to £11K a year per listing.

Average price

£14.75under the $15 to $100 sweet spot

Price range

£6.13–£31.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #182 within Hot & Cold Therapies. It carries 2,176 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

60%

Out of stock, average day

12.1%

Average rank

#182in Hot & Cold Therapies

Average rating

4.10 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,176per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months