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Cooling Patches

Fail

The top 5 brands take 100% of clicks, so Cooling Patches is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£153K/yr170K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
84%top-5 click share · 4 brands · 32 sellers

Flapen Score

Cooling Patches against its category

The dotted line is the Health & Personal Care average. Past it, Cooling Patches is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Patches 170K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
20.7%
Market size, estimated
£153Ka year
Peak month
June1.8× the quietest month
Top search term
kool n soothe67K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £1.62 to £9.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £4.34 that is £26K to £35K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£1.62–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Hot & Cold Therapies. It carries 2,272 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#88in Hot & Cold Therapies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,272per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cooling Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Kool 'n' Soothe87%
  • Koolpak5%
  • YUANYUU4%
  • SOL4%
  • Open — no brand owns it (0%)

Demand

Cooling Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Cooling Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kool n soothe67K/yr
  • migraine patches27K/yr
  • cooling patches12K/yr
  • headache strips16K/yr
  • headache patches11K/yr
  • cool patches6K/yr
  • forehead cooling pads4K/yr
  • migraine cooling patches4K/yr
  • cool and soothe headache strips6K/yr
  • kool n soothe migraine6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Patches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.06

I would say it dont last long

Not long lasting

They dont last for a long time however have found that even once the cooling effect wears off the headaches do feel more controlled

Adhesion/Stickiness9%−0.07

Don't stick to your forehead very well

Also, the edges of the product struggle to stick to the skin because there's no product on the corners, so it leaves you worrying it's slipping off

Not sticky enough

Smell9%+0.28

It comes with a slight scent

No smell

It has a very odd smell which does put me off using it at times

Value For Money8%+0.58

Not worth it

over priced

Waste of money

Size-Overall6%+0.22

These are bigger

Smaller than I expected

wish they came in bigger sizes as I go through them so quick

Love

Value For Money19%+0.58

Affordable

Great value for money

Good value for money

Quality-Overall13%+0.29

Quality cool strips

Excellent product

Good quality item

Ease Of Use7%+0.20

Easy to use

They are easy to peel

They can be easily removed and repositioned

Adhesion/Stickiness6%−0.07

Sticks Great

Surprisingly sticky without ripping your skin off later

They stick well

Advertised Vs Actual Product6%+0.48

Done the trick

Exactly as described

It definitely does what it claims to do

Return

0.0% Return rate 9% Fixable by listing

Adhesion/Stickiness27%▆▁▁▁█▁

Don't stick to your forehead very well

Also, the edges of the product struggle to stick to the skin because there's no product on the corners, so it leaves you worrying it's slipping off

Not sticky enough

Leak-Proof18%▆█▁▁▁▁
Smell14%█▁▁▁▁▁

It comes with a slight scent

No smell

It has a very odd smell which does put me off using it at times

Advertised Vs Actual Product9%▁▁▁▁█▁
Accuracy-Overall9%▁▁▁▁▁█

FAQ

Common Cooling Patches questions

Answered from the same tracked data.