Skip to content

Cooling Patches

Fail

The top 5 brands take 100% of clicks, so Cooling Patches is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£153K/yr170K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
84%top-5 click share · 4 brands · 32 sellers

Flapen Score

Cooling Patches against its category

The dotted line is the Health & Personal Care average. Past it, Cooling Patches is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Patches 170K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 20.7% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
20.7%
Market size, estimated
£153Ka year
Peak month
June1.8× the quietest month
Top search term
kool n soothe67K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £1.62 to £9.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £4.34 that is £26K to £35K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£1.62–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Hot & Cold Therapies. It carries 2,272 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#88in Hot & Cold Therapies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,272per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cooling Patches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Kool 'n' Soothe87%
  • Koolpak5%
  • YUANYUU4%
  • SOL4%
  • Open — no brand owns it (0%)

Demand

Cooling Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Cooling Patches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kool n soothe67K/yr
  • migraine patches27K/yr
  • cooling patches12K/yr
  • headache strips16K/yr
  • headache patches11K/yr
  • cool patches6K/yr
  • forehead cooling pads4K/yr
  • migraine cooling patches4K/yr
  • cool and soothe headache strips6K/yr
  • kool n soothe migraine6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Patches

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“I would say it dont last long”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cooling Patches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data