Cooling Pads Postpartum

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

3.8%

Market size, estimated

£73Ka year

Top search term

cooling pads postpartum27K searches a year

Listings sell for £13.28 on average, from £4.39 to £36.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.28 that is £1K to £3K a year per listing.

Average price

£13.28under the $15 to $100 sweet spot

Price range

£4.39–£36.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #85 within Intimate Hygiene. It carries 2,505 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#85in Intimate Hygiene

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,505per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months