cooling pads postpartum
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£4.39–£36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.28avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,504.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 143K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cooling pads postpartum is a £73K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cooling pads postpartum market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.3%
- Avg brand age
- 52 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Frida Mom45%
- First Days Maternity Supplies21%
- Lansinoh15%
- Hilph7%
- NEWGO4%
- Glamommy2%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 46 weeks — -32.2% search growth over the last 90 days.Top cooling pads postpartum search terms
- cooling pads postpartum27K/yr
- ice pads postpartum16K/yr
- frida mom cooling pads9K/yr
- postpartum cooling pads9K/yr
- perineal ice pack10K/yr
- frida mom ice pads12K/yr
- postpartum ice packs5K/yr
- cold pads postpartum5K/yr
- frida mom ice maxi pads3K/yr
- maternity cooling pads after birth5K/yr
Top cooling pads postpartum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Mom Witch Hazel Perineal Cooling Pad Liners for Postpartum Care: Hospital Bag Essentials for Pain Relief After Birth Full-Length Medicated Cooling Pad Liners 24 Count
Frida Mom£9.424.6★1,653 rev
First Days Maternity Instant Perineal Cold Packs - Up to 20mins Cooling Effect - Absorbent Disposable with Soft Cotton Cover - Ideal Hospital Bag Maternity Essentials (Pack of 6)
First Days Maternity Supplies£12.804.2★1,649 rev
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
Frida Mom£11.564.8★16,753 rev
Lansinoh Cold & Warm Perineal Relief Pads - Reusable Freezer Microwave - Post-Birth Cooling Pads - Postpartum Essentials
Lansinoh£8.584.6★736 rev
Frida Mom 2-in-1 Postpartum Pads + Disposable Knickers Soothing Instant Cold Therapy Pack and Absorbent Maternity Pad in One + Ultra-Soft and Stretchy Boyshort Cut Size Regular 8 Pads + 2 Knickers
Frida Mom£17.784.3★471 rev
Newest
by launch date
First Days Maternity Instant Perineal Cold Packs - Up to 20mins Cooling Effect - Absorbent Disposable with Soft Cotton Cover - Ideal Hospital Bag Maternity Essentials (Pack of 4)
First Days Maternity Supplies£8.031,649 rev
Glamommy Postpartum Recovery Essentials Kit for Women Labor & Delivery Postpartum Care Peri Bottle Cooling Spray Disposable Postpartum Underwears Postpartum Pads Hot&Cold Packs Soothing Liners
Glamommy£30.8990 rev
NEWGO Postpartum & Perineal Cold Packs Cooling Maternity Pads After Birth Pain Relief for Haemorrhoids Perineal Conditions Vaginal Recovery Breast Pain 2 Ice Pack and 4 Sleeves-Purple
NEWGO£10.262,714 rev
My Expert Midwife Spritz for Bits Cooling Relief Spray - 100ml
My Expert Midwife£10.364,655 rev
Hilph 2 Perineal Ice & Cold Packs with 24 Disposable Sleeves for Postpartum Cooling Maternity Pads Cold Compress Therapy for Vaginal Birth Recovery Vasectomies Pregnancy & Hemorrhoid Relief - Blue
Hilph£10.891,370 rev
Trending
90-day click momentumFrida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
Frida Mom£11.564.8★
First Days Maternity Instant Perineal Cold Packs - Up to 20mins Cooling Effect - Absorbent Disposable with Soft Cotton Cover - Ideal Hospital Bag Maternity Essentials (Pack of 4)
First Days Maternity Supplies£8.034.2★
NEWGO Postpartum & Perineal Cold Packs Cooling Maternity Pads After Birth Pain Relief for Haemorrhoids Perineal Conditions Vaginal Recovery Breast Pain 2 Ice Pack and 4 Sleeves-Purple
NEWGO£10.264.5★
Frida Mom 2-in-1 Postpartum Pads + Disposable Knickers Soothing Instant Cold Therapy Pack and Absorbent Maternity Pad in One + Ultra-Soft and Stretchy Boyshort Cut Size Regular 8 Pads + 2 Knickers
Frida Mom£17.784.3★
My Expert Midwife Spritz for Bits Cooling Relief Spray - 100ml
My Expert Midwife£10.364.6★
What buyers say about cooling pads postpartum
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Reasonably priced”
“Good quality and perfect for pregnancy”
“Easy to use”
“It my hope was expected”
“Life saver for after birth”
“fit were also great”
“durability which makes them easy to put on. and take off”
“Cooled my stitched area”
“They are strong”
What buyers complain about
“Overpriced”
“Uncomfortable”
“Gave bad skin irritation”
“one has split”
“The creams weren't working”
“Sent smaller box then listed”
“They don't stay cold for too long”
“it has leaked out”
“Not for folk with sensitive skin”
“Disappointed in this product given how great their other products are”
Top return reasons
Common questions
- Is cooling pads postpartum profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the cooling pads postpartum niche?
- 9 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in cooling pads postpartum?
- Top complaints mined from reviews: Value For Money, Comfort-Overall, Allergies. The return rate is 0.9%.
- What does it cost to enter the cooling pads postpartum niche?
- Listings span £4.39–£36.44; the average listing price is £13.28 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.